Kids Swimming Cap
FailPrices span $3.38–$10.53, mostly outside the sweet spot, so Kids Swimming Cap is a Fail.
- Flapen Score
- 39 / 100Ranks 702 of 792 Sports & Outdoors niches · −11 vs the category median of 5039
- Market size
- £89K/yr339K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 37 sellers
Flapen Score
Kids Swimming Cap against its category
The dotted line is the Sports & Outdoors average. Past it, Kids Swimming Cap is stronger. Inside it, weaker.
Market
The Kids Swimming Cap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Swimming Cap 339K times last year and spent an estimated £89K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Apr–Sep. Flapen scores it 39 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 339K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £89Ka year
- Peak month
- September4.6× the quietest month
- Top search term
- kids swimming cap59K searches a year
02 · Price
A sale here is worth £5.92.
Listings sell for £5.92 on average, from £3.38 to £10.53. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.92 that is £6K to £7K a year per listing.
- Average price
- £5.92under the $15 to $100 sweet spot
- Price range
- £3.38–£10.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Water Sports. It carries 1,737 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Water Sports
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,737per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Kids Swimming Cap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Speedo Unisex-Youth Junior Plain Moulded Silicone Swimming Cap | Swim Essentials | Hair Protection Training Aids Cherry Pink/Blush One Size
- Price
- £5.06
- Rating
- 4.3/5
- Reviews
- 3,027
- Age
- 6y ago

JIMJOOS Kids Swimming Cap 314 Years - Silicone Swim Cap for Boys & Girls - Anti-Slip Stretchable Waterproof Swimming Hat - Durable Odour-Free Swim Hat with Protective Pouch (PINK 3-8 Years)
- Price
- £7.30
- Rating
- 4.4/5
- Reviews
- 1,509
- Age
- 4y ago

Speedo Unisex-Youth Junior Plain Moulded Silicone Swimming Cap | Swim Essentials | Hair Protection Training Aids
- Price
- £4.61
- Rating
- 4.3/5
- Reviews
- 3,027
- Age
- 18y ago

Speedo Unisex-Youth Junior Plain Moulded Silicone Swimming Cap | Swim Essentials | Hair Protection Training Aids
- Price
- £4.82
- Rating
- 4.3/5
- Reviews
- 3,027
- Age
- 15y ago

Fabric Swimming Cap Kids (4-10 Years) Comfortable Durable & High Elastic (Black)
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 508
- Age
- 1y ago
Trending
90-day click momentum
Speedo Unisex-Youth Junior Plain Moulded Silicone Swimming Cap | Swim Essentials | Hair Protection Training Aids
- Price
- £4.61
- Rating
- 4.3/5
- Reviews
- 3,027
- Age
- 18y ago

SOUL CAP - Kids Swim Cap Large Swimming Cap for Children with Long Hair Braids Dreadlocks Weaves Extensions Curls & Afros Silicone
- Price
- £10.53
- Rating
- 4.4/5
- Reviews
- 1,800
- Age
- 6y ago

Fabric Swimming Cap Kids (4-10 Years) Comfortable Durable & High Elastic (Light Purple)
- Price
- £5.88
- Rating
- 4.2/5
- Reviews
- 508
- Age
- 1y ago

Arena Unisex-teen Unix Ii Jr Swim Caps Navy Blue - Light Blue Tu EU
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 2,224
- Age
- 7y ago

JIMJOOS Kids Swimming Cap 314 Years - Silicone Swim Cap for Boys & Girls - Anti-Slip Stretchable Waterproof Swimming Hat - Durable Odour-Free Swim Hat with Protective Pouch (PINK 3-8 Years)
- Price
- £7.30
- Rating
- 4.4/5
- Reviews
- 1,509
- Age
- 4y ago
Newest
by launch date
Fabric Swimming Cap Kids (4-10 Years) Comfortable Durable & High Elastic (Black)
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 508
- Age
- 1y ago

Fabric Swimming Cap Kids (4-10 Years) Comfortable Durable & High Elastic (Light Purple)
- Price
- £5.88
- Rating
- 4.2/5
- Reviews
- 508
- Age
- 1y ago

Fabric Swimming Cap Kids (4-10 Years) Comfortable Durable & High Elastic (Light Pink)
- Price
- £5.86
- Rating
- 4.2/5
- Reviews
- 508
- Age
- 1y ago

Swimming Caps for Kids 2 PACK Elastic Silicone Swimming Hat Waterproof Swim Cap for Long Short Hair Girls Boys Kids Teens Children (Multicolor 2pcs)
- Price
- £4.17
- Rating
- 4.2/5
- Reviews
- 209
- Age
- 2y ago

Nepfaivy Kids Swimming Cap Waterproof - Updated Size Silicone Swimming Hat Kids Comfortable Anti Slip Boys and Girls Swimming Cap Stretchable and Durable Swim Cap for Children 6-14 Years (Pink)
- Price
- £5.34
- Rating
- 4.4/5
- Reviews
- 709
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
37
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
8%
- Speedo45%
- JIMJOOS20%
- SWAUSWAUK13%
- ARENA5%
- Exiiantag5%
- Limmys5%
- Open — no brand owns it (3 brands, 8%)
Demand
Kids Swimming Cap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr, Sep · busiest ÷ quietest = 4.6×
Search terms
Top Kids Swimming Cap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids swimming cap59K/yr
- swimming cap kids34K/yr
- swimming cap kids 6-1441K/yr
- swimming hats kids 6-1427K/yr
- swim hat kids20K/yr
- swim cap kids24K/yr
- kids swim hat14K/yr
- girls swimming cap23K/yr
- swimming hat kids16K/yr
- kids swimming hat15K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Swimming Cap
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
was worried it wont fit
slightly short at the back
Comes up quite small
Awful quality
Rubbish
Poor quility
It broke after a day
Split after two wears
after first use it ripped apart
Not waterproof
Poor quality and dye run on first use and wasnt waterproof
A swim cap thats not waterproof
Doesnt work
Does not work
Love
Comfortable fit
Beautiful swimming cap fit for purpose
Good size for a 10 year old with waist length hair
Good quality swim cap
Good Quality
Great product
Comfortable fit
Very comfy and easy to put on
Really nice, my 4 and 6 year old like them and can put them on independently, so they're really easy to put on and comfy
Nice, affordable cap
Good for the price
great value for money
Easy to use
Nice, easy to put on
Nice and easy to use
Return
0.8% Return rate 85% Fixable by listing
was worried it wont fit
slightly short at the back
Comes up quite small
Not waterproof
Poor quality and dye run on first use and wasnt waterproof
A swim cap thats not waterproof
It broke after a day
Split after two wears
after first use it ripped apart
Appalling material
Delicate material too
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Swimming Cap questions
Answered from the same tracked data.









