kids swimming cap
Skip itPrices mostly outside the sweet spot ($3.38–$10.53) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,737.39avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£89K£89K/yr · 339K searches
Avg price
Bad£5.92avg listing price — sweet spot $15–$100
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.38–£10.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids swimming cap is a £89K/yr Amazon United Kingdom market (339K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Apr–Sep. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
kids swimming cap market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £118K–£148K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
37
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
8%
- Speedo45%
- JIMJOOS20%
- SWAUSWAUK13%
- ARENA5%
- Exiiantag5%
- Limmys5%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Jan, Apr, Sep · busiest ÷ quietest = 4.6×
Top kids swimming cap search terms
- kids swimming cap59K/yr
- swimming cap kids34K/yr
- swimming cap kids 6-1441K/yr
- swimming hats kids 6-1427K/yr
- swim hat kids20K/yr
- swim cap kids24K/yr
- kids swim hat14K/yr
- girls swimming cap23K/yr
- swimming hat kids16K/yr
- kids swimming hat15K/yr
Top kids swimming cap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Speedo Unisex-Youth Junior Plain Moulded Silicone Swimming Cap | Swim Essentials | Hair Protection Training Aids Cherry Pink/Blush One Size
Speedo£5.064.3★3,027 rev
JIMJOOS Kids Swimming Cap 314 Years - Silicone Swim Cap for Boys & Girls - Anti-Slip Stretchable Waterproof Swimming Hat - Durable Odour-Free Swim Hat with Protective Pouch (PINK 3-8 Years)
JIMJOOS£7.304.4★1,509 rev
Speedo Unisex-Youth Junior Plain Moulded Silicone Swimming Cap | Swim Essentials | Hair Protection Training Aids
Speedo£4.614.3★3,027 rev
Speedo Unisex-Youth Junior Plain Moulded Silicone Swimming Cap | Swim Essentials | Hair Protection Training Aids
Speedo£4.824.3★3,027 rev
Fabric Swimming Cap Kids (4-10 Years) Comfortable Durable & High Elastic (Black)
SWAUSWAUK£5.924.2★508 rev
Newest
by launch dateFabric Swimming Cap Kids (4-10 Years) Comfortable Durable & High Elastic (Black)
SWAUSWAUK£5.92508 rev
Fabric Swimming Cap Kids (4-10 Years) Comfortable Durable & High Elastic (Light Purple)
SWAUSWAUK£5.88508 rev
Fabric Swimming Cap Kids (4-10 Years) Comfortable Durable & High Elastic (Light Pink)
SWAUSWAUK£5.86508 rev
Swimming Caps for Kids 2 PACK Elastic Silicone Swimming Hat Waterproof Swim Cap for Long Short Hair Girls Boys Kids Teens Children (Multicolor 2pcs)
yenlk£4.17209 rev
Nepfaivy Kids Swimming Cap Waterproof - Updated Size Silicone Swimming Hat Kids Comfortable Anti Slip Boys and Girls Swimming Cap Stretchable and Durable Swim Cap for Children 6-14 Years (Pink)
Nepfaivy£5.34709 rev
Trending
90-day click momentumSpeedo Unisex-Youth Junior Plain Moulded Silicone Swimming Cap | Swim Essentials | Hair Protection Training Aids
Speedo£4.614.3★
SOUL CAP - Kids Swim Cap Large Swimming Cap for Children with Long Hair Braids Dreadlocks Weaves Extensions Curls & Afros Silicone
SOUL CAP£10.534.4★
Fabric Swimming Cap Kids (4-10 Years) Comfortable Durable & High Elastic (Light Purple)
SWAUSWAUK£5.884.2★
Arena Unisex-teen Unix Ii Jr Swim Caps Navy Blue - Light Blue Tu EU
ARENA£4.984.6★
JIMJOOS Kids Swimming Cap 314 Years - Silicone Swim Cap for Boys & Girls - Anti-Slip Stretchable Waterproof Swimming Hat - Durable Odour-Free Swim Hat with Protective Pouch (PINK 3-8 Years)
JIMJOOS£7.304.4★
What buyers say about kids swimming cap
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable fit”
“Good quality swim cap”
“Comfortable fit”
“Nice, affordable cap”
“Easy to use”
“It does the job”
“Comfortable stretch fabric”
“It also keeps most of the hair dry”
“Much better than the silicone ones”
“Dries quickly and even better with two in a pack incase we lose one”
What buyers complain about
“was worried it wont fit”
“Awful quality”
“It broke after a day”
“Not waterproof”
“Doesnt work”
“Appalling material”
“Does not keep hair dry”
“Defo not worth the money”
“Poor condition on arrival the stitching was all coming aways on both side of one hat”
“he said it hurts”
Top return reasons
Common questions
- Is kids swimming cap profitable to sell on Amazon United Kingdom?
- The niche generates £89K/yr across 18 tracked products. 90-day search growth is -20.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the kids swimming cap niche?
- 9 brands and 37 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in kids swimming cap?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.8%.
- When does demand for kids swimming cap peak?
- Demand peaks in Jan–Apr–Sep; the busiest month runs 4.6× the quietest.
- What does it cost to enter the kids swimming cap niche?
- Listings span £3.38–£10.53; the average listing price is £5.92 (sweet spot $15–$100). The average incumbent carries 1,737 reviews — the moat a new listing must climb.