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Kids Swimming Cap

Fail

Prices span $3.38–$10.53, mostly outside the sweet spot, so Kids Swimming Cap is a Fail.

Flapen Score
39
39 / 100
Ranks 702 of 792 Sports & Outdoors niches · −11 vs the category median of 50
Market size
£89K/yr339K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
63%top-5 click share · 9 brands · 37 sellers

Flapen Score

Kids Swimming Cap against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Swimming Cap is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Swimming Cap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Swimming Cap 339K times last year and spent an estimated £89K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Apr–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
4.4%
Market size, estimated
£89Ka year
Peak month
September4.6× the quietest month
Top search term
kids swimming cap59K searches a year

02 · Price

A sale here is worth £5.92.

Listings sell for £5.92 on average, from £3.38 to £10.53. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.92 that is £6K to £7K a year per listing.

Average price
£5.92under the $15 to $100 sweet spot
Price range
£3.38–£10.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Water Sports. It carries 1,737 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Water Sports
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,737per listing
Listings tracked
18

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kids Swimming Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

37

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

8%

  • Speedo45%
  • JIMJOOS20%
  • SWAUSWAUK13%
  • ARENA5%
  • Exiiantag5%
  • Limmys5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Kids Swimming Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, Sep · busiest ÷ quietest = 4.6×

Search terms

Top Kids Swimming Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids swimming cap59K/yr
  • swimming cap kids34K/yr
  • swimming cap kids 6-1441K/yr
  • swimming hats kids 6-1427K/yr
  • swim hat kids20K/yr
  • swim cap kids24K/yr
  • kids swim hat14K/yr
  • girls swimming cap23K/yr
  • swimming hat kids16K/yr
  • kids swimming hat15K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Swimming Cap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+1.21

was worried it wont fit

slightly short at the back

Comes up quite small

Quality-Overall18%−0.07

Awful quality

Rubbish

Poor quility

Durability16%−0.17

It broke after a day

Split after two wears

after first use it ripped apart

Water Resistance13%−0.15

Not waterproof

Poor quality and dye run on first use and wasnt waterproof

A swim cap thats not waterproof

Functionality-Overall7%−0.08

Doesnt work

Does not work

Love

Size-Overall23%+1.21

Comfortable fit

Beautiful swimming cap fit for purpose

Good size for a 10 year old with waist length hair

Quality-Overall16%−0.07

Good quality swim cap

Good Quality

Great product

Comfort-Overall9%+0.86

Comfortable fit

Very comfy and easy to put on

Really nice, my 4 and 6 year old like them and can put them on independently, so they're really easy to put on and comfy

Value For Money8%+0.16

Nice, affordable cap

Good for the price

great value for money

Ease Of Use7%+0.77

Easy to use

Nice, easy to put on

Nice and easy to use

Return

0.8% Return rate 85% Fixable by listing

Size-Overall76%█▇▆▇▆▆

was worried it wont fit

slightly short at the back

Comes up quite small

Water Resistance6%▁▃▇█▇▅

Not waterproof

Poor quality and dye run on first use and wasnt waterproof

A swim cap thats not waterproof

Color6%▁▂█▅▅▆
Durability2%▇▅▄▂▅█

It broke after a day

Split after two wears

after first use it ripped apart

Material Quality2%▁▄▁▄▃█

Appalling material

Delicate material too

FAQ

Common Kids Swimming Cap questions

Answered from the same tracked data.