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Kids Swimming Cap

Fail

Prices span $3.38–$10.53, mostly outside the sweet spot, so Kids Swimming Cap is a Fail.

Flapen Score
39
39 / 100
Ranks 702 of 792 Sports & Outdoors niches · −11 vs the category median of 50
Market size
£89K/yr339K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
63%top-5 click share · 9 brands · 37 sellers

Flapen Score

Kids Swimming Cap against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Swimming Cap is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Swimming Cap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Swimming Cap 339K times last year and spent an estimated £89K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Apr–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
4.4%
Market size, estimated
£89Ka year
Peak month
September4.6× the quietest month
Top search term
kids swimming cap59K searches a year

02 · Price

A sale here is worth £5.92.

Listings sell for £5.92 on average, from £3.38 to £10.53. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.92 that is £6K to £7K a year per listing.

Average price
£5.92under the $15 to $100 sweet spot
Price range
£3.38–£10.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Water Sports. It carries 1,737 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Water Sports
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,737per listing
Listings tracked
18

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kids Swimming Cap products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

37

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

8%

  • Speedo45%
  • JIMJOOS20%
  • SWAUSWAUK13%
  • ARENA5%
  • Exiiantag5%
  • Limmys5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Kids Swimming Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, Sep · busiest ÷ quietest = 4.6×

Search terms

Top Kids Swimming Cap search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids swimming cap59K/yr
  • swimming cap kids34K/yr
  • swimming cap kids 6-1441K/yr
  • swimming hats kids 6-1427K/yr
  • swim hat kids20K/yr
  • swim cap kids24K/yr
  • kids swim hat14K/yr
  • girls swimming cap23K/yr
  • swimming hat kids16K/yr
  • kids swimming hat15K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Swimming Cap

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
0.8%of orders come back
“was worried it wont fit”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kids Swimming Cap questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data