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Kids Snorkel Set

Pass

Kids Snorkel Set scores 66 out of 100, a Pass. Shoppers spend $104K a year here, search demand grew +203.9% this quarter, and returns run at 2.1% of orders.

Filters Trending
Flapen Score
66
66 / 100
Top 4% of 792 Sports & Outdoors niches · +16 vs the category median of 50
Market size
£104K/yr174K searches / yr
90-day growth
+203.9%search demand this quarter
Competition
49%top-5 click share · 21 brands · 35 sellers

Flapen Score

Kids Snorkel Set against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Snorkel Set is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Snorkel Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Snorkel Set 174K times last year and spent an estimated £104K. The top 5 brands take 52% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +203.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
+203.9%
Conversion, latest week
3.9%
Market size, estimated
£104Ka year
Peak month
July7.6× the quietest month
Top search term
snorkel set kids 6-1475K searches a year

02 · Price

A sale here is worth £15.29.

Listings sell for £15.29 on average, from £4.14 to £29.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.29 that is £2K to £4K a year per listing.

Average price
£15.29inside the $15 to $100 sweet spot
Price range
£4.14–£29.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #24 within Water Sports. It carries 805 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
4.7%
Average rank
#24in Water Sports
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
805per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Kids Snorkel Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

35

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

49%

Top 20: 92%

Open market

41%

  • HIKOTEY21%
  • Hydiview10%
  • KUYOU8%
  • Dancial7%
  • Gintenco7%
  • Jsdoin6%

Demand

Kids Snorkel Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.6×

Search terms

Top Kids Snorkel Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snorkel set kids 6-1475K/yr
  • kids snorkel set48K/yr
  • kids snorkel18K/yr
  • snorkel kids9K/yr
  • snorkel set kids10K/yr
  • kids snorkel set age 8-148K/yr
  • childrens snorkel set4K/yr
  • kids mask and snorkel set3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Snorkel Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof20%

Leaking after using once

The snorkel is leaking through one of the connection points

Unfortunately after 2nd use on holiday the mask started leaking

Quality-Overall18%+1.58

Disappointed with quality

a ridiculously bad product

Very poor

Durability10%−0.04

Broke after one use

Plastic snapped at first use

Size-Overall7%+1.45

Small fitting

to tight for my 12 year old daughter

quite small for his age

Value For Money5%−0.05

Waste of money

Love

Quality-Overall26%+1.58

Seem to be well made

Thank you the quality of the kids snorkel set was amazing

Excellent quality

Size-Overall21%+1.45

Fits well

Has a round face so fits perfectly

Good fit

Value For Money13%−0.05

Good value for money

Good value

Good set for the money

Comfort-Overall6%

Feels quite comfortable

It seems comfy for him to use

comfortable to wear

Breathability5%+0.06

snorkel easy to breathe through

Great seal and breathability

the floaty thing in the breathing thing stops him breathing in water - a def plus

Return

2.1% Return rate 62% Fixable by listing

Size-Overall51%▅▇█▇▆▆

Small fitting

to tight for my 12 year old daughter

quite small for his age

Leak-Proof13%█▂▂▄▅▅

Leaking after using once

The snorkel is leaking through one of the connection points

Unfortunately after 2nd use on holiday the mask started leaking

Functionality-Overall5%▁▃█▆▂▃
Water Resistance4%▁█▃▅▄▆

Leaked when snorkelling

Quality-Overall4%█▁▃▁▂▅

Disappointed with quality

a ridiculously bad product

Very poor

FAQ

Common Kids Snorkel Set questions

Answered from the same tracked data.