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Kids Snorkel Set

Pass

Kids Snorkel Set scores 66 out of 100, a Pass. Shoppers spend an estimated $104K a year here, search demand grew +203.9% this quarter, and an estimated 2.1% of orders come back.

Filters Trending
Flapen Score
66
66 / 100
Top 4% of 792 Sports & Outdoors niches · +16 vs the category median of 50
Market size
£104K/yr174K searches / yr
90-day growth
+203.9%search demand this quarter
Competition
49%top-5 click share · 21 brands · 35 sellers

Flapen Score

Kids Snorkel Set against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Snorkel Set is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Snorkel Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Snorkel Set 174K times last year and spent an estimated £104K. The top 5 brands take 52% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +203.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
+203.9%
Conversion, latest week
3.9%
Market size, estimated
£104Ka year
Peak month
July7.6× the quietest month
Top search term
snorkel set kids 6-1475K searches a year

02 · Price

A sale here is worth £15.29.

Listings sell for £15.29 on average, from £4.14 to £29.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.29 that is £2K to £4K a year per listing.

Average price
£15.29inside the $15 to $100 sweet spot
Price range
£4.14–£29.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #24 within Water Sports. It carries 805 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
4.7%
Average rank
#24in Water Sports
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
805per listing
Listings tracked
25

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Kids Snorkel Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

35

Est. top-5 brand share

52%

Top 20: 99%

Est. top-5 click share

49%

Top 20: 92%

Open market

41%

  • HIKOTEY21%
  • Hydiview10%
  • KUYOU8%
  • Dancial7%
  • Gintenco7%
  • Jsdoin6%

Demand

Kids Snorkel Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.6×

Search terms

Top Kids Snorkel Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • snorkel set kids 6-1475K/yr
  • kids snorkel set48K/yr
  • kids snorkel18K/yr
  • snorkel kids9K/yr
  • snorkel set kids10K/yr
  • kids snorkel set age 8-148K/yr
  • childrens snorkel set4K/yr
  • kids mask and snorkel set3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Snorkel Set

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Leak-Proof”
2.1%of orders come back
“Leaking after using once”
A buyer, on “Leak-Proof”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kids Snorkel Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data