kids helmet
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great£16.42avg listing price — sweet spot $15–$100
Price range
Good£9.22–£29.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,029.2avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Market size
Okay£204K£204K/yr · 645K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, kids helmet is a £204K/yr Amazon United Kingdom market (645K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
kids helmet market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- £164K–£205K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 98%
- Out of stock
- 10.2%
- Avg brand age
- 49 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
49
Top-5 brand share
44%
Top 20: 94%
Top-5 click share
30%
Top 20: 66%
Open market
50%
- KAYMAN14%
- DmTown9%
- Niftii8%
- Lyefancy6%
- Moplasz6%
- Forzueby6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.3×
Top kids helmet search terms
- kids bike helmet143K/yr
- kids helmet137K/yr
- bike helmet kids 8-1257K/yr
- scooter helmet41K/yr
- bmx helmet32K/yr
- skateboard helmet27K/yr
- boys bike helmet22K/yr
- bike helmet kids18K/yr
- kids helmets21K/yr
- skate helmet20K/yr
Top kids helmet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KAYMAN Kids Bike Helmet age 3 to 12 Adjustable Safety Gear for Boys and Girls Suited to Scooter Cycling Skateboard & Roller Skating - Protection for Boys & Girls
KAYMAN£14.104.5★252 rev
Forzueby Adult/Kids Knee Pads Elbow Pads Wrist Guards 6 in 1 Protective Gear Set for Inline Roller Skating Skateboarding Scooter BMX etc
Forzueby£18.584.6★3,316 rev
CELOID Kids Bike Helmet Toddler Skateboard Helmets for Age 5-8-9 Years Boys & Girls Adjustable Multi-Sport Bicycle Skateboarding Roller Inline Skating Scooter Rollerblade Cyling Helmet Black
CELOID£21.864.5★1,952 rev
DmTown Kids Bike Helmet Age 3-14 Kids Helmet 50-58cm for Boys Girls
DmTown£15.274.7★122 rev
Niftii Kids Helmet with Pads - Adjustable Multi-Sport Complete Safety Gear for Cycling Skateboarding & Scooting Ideal for Boys & Girls Ages 3-15 Kids Bike Helmet Set Black
Niftii£19.604.6★1,605 rev
Newest
by launch date
KAYMAN Kids Bike Helmet age 3 to 12 Adjustable Safety Gear for Boys and Girls Suited to Scooter Cycling Skateboard & Roller Skating - Protection for Boys & Girls
KAYMAN£13.988 rev
DmTown Kids Bike Helmet Age 3-14 Kids Helmet 50-58cm for Boys Girls
DmTown£15.27122 rev
DmTown Kids Bike Helmet Age 3-14 Kids Helmet 50-58cm for Boys Girls
DmTown£15.30122 rev
Kids Bike Helmet for Boys & Girls 3-8 Years Adjustable Lightweight Helmet with 18 Vents Toddler Child Multi-Sport Safety Certified Helmet for Bicycle Scooter Skateboarding 48-55CM S Black-Red
Bimalsic£14.8996 rev
Kids Bike Helmet with Light Age 3-14 Adjustable Helmet 50-59cm
RaMokey£16.00182 rev
Trending
90-day click momentum
CORE Junior Triple Pad Set Knee Pads Elbow Pads Wrist Guards 6 in 1 Protective Gear Set for Kids Youth Adult for Skateboarding Scooter Cycling BMX Skating Skate - XXS (3-7 Years)
Core£16.044.1★
Kids Bike Helmet 50-59cm Boys Girls Kids Helmet Age 3-15
Moplasz£17.274.6★
Forzueby Adult/Kids Knee Pads Elbow Pads Wrist Guards 6 in 1 Protective Gear Set for Inline Roller Skating Skateboarding Scooter BMX etc
Forzueby£18.584.6★
KAYMAN Kids Bike Helmet age 3 to 12 Adjustable Safety Gear for Boys and Girls Suited to Scooter Cycling Skateboard & Roller Skating - Protection for Boys & Girls
KAYMAN£13.983.9★
Kids Bike Helmet 50-59cm Boys Girls Kids Helmet Age 3-15
Moplasz£17.214.6★
What buyers say about kids helmet
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Perfect size for my kid”
“Good value for money”
“Comfortable to wear”
“It's surprising how light weight it is yet efficient”
“colour is very beautiful”
“Good safety for children”
“Easy to adjust”
“arrived as advertised”
“The design is cool”
What buyers complain about
“The size M is smaller than stated”
“it turned out to very just pink”
“damaged due to too longer strap length”
“The clips to attach the visor are poor quality”
“now unable to do anything with it”
“unfortunately it arrived with the adjustable bar completely bent on one side making it unusable”
“Cheap plastic”
“with the plastic feeling as though it could break easily”
“the glue joining the two together seemed tk have dried out so rendering it useless”
“so comfort isnt top-tier”
Top return reasons
Common questions
- Is kids helmet profitable to sell on Amazon United Kingdom?
- The niche generates £204K/yr across 65 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is +24.2%. Flapen's verdict: Worth a look (60/100).
- How competitive is the kids helmet niche?
- 28 brands and 49 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in kids helmet?
- Top complaints mined from reviews: Size-Overall, Color, Strap/String Quality. The return rate is 1.5%.
- When does demand for kids helmet peak?
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the kids helmet niche?
- Listings span £9.22–£29.34; the average listing price is £16.42 (sweet spot $15–$100). The average incumbent carries 1,029 reviews — the moat a new listing must climb.