Kids Helmet
MaybeThe top 5 brands take only 44% of clicks. But buyers convert on only 1.9% of searches, so Kids Helmet is a Maybe.
- Flapen Score
- 60 / 100Top 15% of 792 Sports & Outdoors niches · +10 vs the category median of 5060
- Market size
- £204K/yr645K searches / yr
- 90-day growth
- +24.2%search demand this quarter
- Competition
- 30%top-5 click share · 28 brands · 49 sellers
Flapen Score
Kids Helmet against its category
The dotted line is the Sports & Outdoors average. Past it, Kids Helmet is stronger. Inside it, weaker.
Market
The Kids Helmet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Helmet 645K times last year and spent an estimated £204K. The top 5 brands take 44% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.
- Searches, last 12 months
- 645K
- Growth, 90 days vs prior 90
- +24.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £204Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- kids bike helmet143K searches a year
02 · Price
A sale here is worth £16.42.
Listings sell for £16.42 on average, from £9.22 to £29.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £16.42 that is £0 to £2K a year per listing.
- Average price
- £16.42inside the $15 to $100 sweet spot
- Price range
- £9.22–£29.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #22 within Cycling. It carries 1,029 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 91%
- Out of stock, average day
- 10.2%
- Average rank
- #22in Cycling
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,029per listing
- Listings tracked
- 65
04 · Newcomers
Amazon counts 5 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Kids Helmet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KAYMAN Kids Bike Helmet age 3 to 12 Adjustable Safety Gear for Boys and Girls Suited to Scooter Cycling Skateboard & Roller Skating - Protection for Boys & Girls
- Price
- £14.10
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 5y ago

Forzueby Adult/Kids Knee Pads Elbow Pads Wrist Guards 6 in 1 Protective Gear Set for Inline Roller Skating Skateboarding Scooter BMX etc
- Price
- £18.58
- Rating
- 4.6/5
- Reviews
- 3,316
- Age
- 4y ago

CELOID Kids Bike Helmet Toddler Skateboard Helmets for Age 5-8-9 Years Boys & Girls Adjustable Multi-Sport Bicycle Skateboarding Roller Inline Skating Scooter Rollerblade Cyling Helmet Black
- Price
- £21.86
- Rating
- 4.5/5
- Reviews
- 1,952
- Age
- 5y ago

DmTown Kids Bike Helmet Age 3-14 Kids Helmet 50-58cm for Boys Girls
- Price
- £15.27
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 11mo ago

Niftii Kids Helmet with Pads - Adjustable Multi-Sport Complete Safety Gear for Cycling Skateboarding & Scooting Ideal for Boys & Girls Ages 3-15 Kids Bike Helmet Set Black
- Price
- £19.60
- Rating
- 4.6/5
- Reviews
- 1,605
- Age
- 5y ago
Trending
90-day click momentum
CORE Junior Triple Pad Set Knee Pads Elbow Pads Wrist Guards 6 in 1 Protective Gear Set for Kids Youth Adult for Skateboarding Scooter Cycling BMX Skating Skate - XXS (3-7 Years)
- Price
- £16.04
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 4y ago

Kids Bike Helmet 50-59cm Boys Girls Kids Helmet Age 3-15
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 1y ago

Forzueby Adult/Kids Knee Pads Elbow Pads Wrist Guards 6 in 1 Protective Gear Set for Inline Roller Skating Skateboarding Scooter BMX etc
- Price
- £18.58
- Rating
- 4.6/5
- Reviews
- 3,316
- Age
- 4y ago

KAYMAN Kids Bike Helmet age 3 to 12 Adjustable Safety Gear for Boys and Girls Suited to Scooter Cycling Skateboard & Roller Skating - Protection for Boys & Girls
- Price
- £13.98
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 9mo ago

Kids Bike Helmet 50-59cm Boys Girls Kids Helmet Age 3-15
- Price
- £17.21
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 1y ago
Newest
by launch date
KAYMAN Kids Bike Helmet age 3 to 12 Adjustable Safety Gear for Boys and Girls Suited to Scooter Cycling Skateboard & Roller Skating - Protection for Boys & Girls
- Price
- £13.98
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 9mo ago

DmTown Kids Bike Helmet Age 3-14 Kids Helmet 50-58cm for Boys Girls
- Price
- £15.27
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 11mo ago

DmTown Kids Bike Helmet Age 3-14 Kids Helmet 50-58cm for Boys Girls
- Price
- £15.30
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 11mo ago

Kids Bike Helmet for Boys & Girls 3-8 Years Adjustable Lightweight Helmet with 18 Vents Toddler Child Multi-Sport Safety Certified Helmet for Bicycle Scooter Skateboarding 48-55CM S Black-Red
- Price
- £14.89
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 12mo ago

Kids Bike Helmet with Light Age 3-14 Adjustable Helmet 50-59cm
- Price
- £16.00
- Rating
- 4.7/5
- Reviews
- 182
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
49
Top-5 brand share
44%
Top 20: 94%
Top-5 click share
30%
Top 20: 66%
Open market
50%
- KAYMAN14%
- DmTown9%
- Niftii8%
- Lyefancy6%
- Moplasz6%
- Forzueby6%
Demand
Kids Helmet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.3×
Search terms
Top Kids Helmet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids bike helmet143K/yr
- kids helmet137K/yr
- bike helmet kids 8-1257K/yr
- scooter helmet41K/yr
- bmx helmet32K/yr
- skateboard helmet27K/yr
- boys bike helmet22K/yr
- bike helmet kids18K/yr
- kids helmets21K/yr
- skate helmet20K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Helmet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The size M is smaller than stated
At first, disappointed, because it was too small
Bit too big
it turned out to very just pink
definitely pink. not red
Colour's don't match
damaged due to too longer strap length
as the strap arrived slightly bent
Straps keep breaking
The clips to attach the visor are poor quality
Feels very cheap and flimsy
Really disappointed with the quality as didn't expect this to last such a short time before needing replacing
now unable to do anything with it
Love
Amazing quality
Excellent quality very comfortable
It's really well made
Perfect size for my kid
The fit is comfortable
Fits perfect
Good value for money
Worth buying
Good value
Comfortable to wear
Very comfortable
its comfortable for him too
It's surprising how light weight it is yet efficient
fantastic helmet that's lightweight
Looks great and feels so lightweight
Return
1.5% Return rate 93% Fixable by listing
The size M is smaller than stated
At first, disappointed, because it was too small
Bit too big
it turned out to very just pink
definitely pink. not red
Colour's don't match
The clips to attach the visor are poor quality
Feels very cheap and flimsy
Really disappointed with the quality as didn't expect this to last such a short time before needing replacing
damaged due to too longer strap length
as the strap arrived slightly bent
Straps keep breaking
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Helmet questions
Answered from the same tracked data.









