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Kids Helmet

Maybe

The top 5 brands take only 44% of clicks. But buyers convert on only 1.9% of searches, so Kids Helmet is a Maybe.

Flapen Score
60
60 / 100
Top 15% of 792 Sports & Outdoors niches · +10 vs the category median of 50
Market size
£204K/yr645K searches / yr
90-day growth
+24.2%search demand this quarter
Competition
30%top-5 click share · 28 brands · 49 sellers

Flapen Score

Kids Helmet against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Helmet is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Helmet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Helmet 645K times last year and spent an estimated £204K. The top 5 brands take 44% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.

Searches, last 12 months
645K
Growth, 90 days vs prior 90
+24.2%
Conversion, latest week
1.9%
Market size, estimated
£204Ka year
Peak month
December3.3× the quietest month
Top search term
kids bike helmet143K searches a year

02 · Price

A sale here is worth £16.42.

Listings sell for £16.42 on average, from £9.22 to £29.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £16.42 that is £0 to £2K a year per listing.

Average price
£16.42inside the $15 to $100 sweet spot
Price range
£9.22–£29.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #22 within Cycling. It carries 1,029 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
91%
Out of stock, average day
10.2%
Average rank
#22in Cycling
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,029per listing
Listings tracked
65

04 · Newcomers

Amazon counts 5 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
49 months

Products

Top Kids Helmet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

49

Top-5 brand share

44%

Top 20: 94%

Top-5 click share

30%

Top 20: 66%

Open market

50%

  • KAYMAN14%
  • DmTown9%
  • Niftii8%
  • Lyefancy6%
  • Moplasz6%
  • Forzueby6%

Demand

Kids Helmet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.3×

Search terms

Top Kids Helmet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids bike helmet143K/yr
  • kids helmet137K/yr
  • bike helmet kids 8-1257K/yr
  • scooter helmet41K/yr
  • bmx helmet32K/yr
  • skateboard helmet27K/yr
  • boys bike helmet22K/yr
  • bike helmet kids18K/yr
  • kids helmets21K/yr
  • skate helmet20K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Helmet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.07

The size M is smaller than stated

At first, disappointed, because it was too small

Bit too big

Color15%−0.05

it turned out to very just pink

definitely pink. not red

Colour's don't match

Strap/String Quality5%−0.03

damaged due to too longer strap length

as the strap arrived slightly bent

Straps keep breaking

Quality-Overall4%+1.75

The clips to attach the visor are poor quality

Feels very cheap and flimsy

Really disappointed with the quality as didn't expect this to last such a short time before needing replacing

Functionality-Overall3%−0.02

now unable to do anything with it

Love

Quality-Overall21%+1.75

Amazing quality

Excellent quality very comfortable

It's really well made

Size-Overall19%−0.07

Perfect size for my kid

The fit is comfortable

Fits perfect

Value For Money11%+0.56

Good value for money

Worth buying

Good value

Comfort-Overall9%+1.13

Comfortable to wear

Very comfortable

its comfortable for him too

Weight Light6%+0.49

It's surprising how light weight it is yet efficient

fantastic helmet that's lightweight

Looks great and feels so lightweight

Return

1.5% Return rate 93% Fixable by listing

Size-Overall82%▇██▇▇▇

The size M is smaller than stated

At first, disappointed, because it was too small

Bit too big

Color6%▁▂▅▇█▆

it turned out to very just pink

definitely pink. not red

Colour's don't match

Defective Material/Parts1%█▄▃▄▂▄
Quality-Overall1%▁▁▆▇▇█

The clips to attach the visor are poor quality

Feels very cheap and flimsy

Really disappointed with the quality as didn't expect this to last such a short time before needing replacing

Strap/String Quality1%▁▄▆▄█▅

damaged due to too longer strap length

as the strap arrived slightly bent

Straps keep breaking

FAQ

Common Kids Helmet questions

Answered from the same tracked data.