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Kids Goggles

Fail

The top 5 brands take 97% of clicks, so Kids Goggles is a Fail.

Flapen Score
48
48 / 100
Ranks 463 of 792 Sports & Outdoors niches · −2 vs the category median of 50
Market size
£506K/yr701K searches / yr
90-day growth
+42.4%search demand this quarter
Competition
79%top-5 click share · 6 brands · 41 sellers

Flapen Score

Kids Goggles against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Goggles is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Goggles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Goggles 701K times last year and spent an estimated £506K. The top 5 brands take 97% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £506K a year.

Searches, last 12 months
701K
Growth, 90 days vs prior 90
+42.4%
Conversion, latest week
7.1%
Market size, estimated
£506Ka year
Peak month
July2.7× the quietest month
Top search term
kids goggles224K searches a year

02 · Price

A sale here is worth £10.10.

Listings sell for £10.10 on average, from £7.88 to £17.47. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £10.10 that is £20K to £25K a year per listing.

Average price
£10.10under the $15 to $100 sweet spot
Price range
£7.88–£17.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£20K–£25K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Water Sports. It carries 2,440 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Water Sports
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,440per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Kids Goggles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£76K£152K£228K£304K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

41

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Speedo72%
  • Zoggs13%
  • EasYoung5%
  • COOLOO4%
  • OMID4%
  • HIGAHY3%
  • Open — no brand owns it (0%)

Demand

Kids Goggles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.7×

Search terms

Top Kids Goggles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids goggles224K/yr
  • goggles kids73K/yr
  • kids goggles 6-1463K/yr
  • girls swimming goggles43K/yr
  • girls goggles34K/yr
  • childrens goggles30K/yr
  • swimming goggles kids 3-631K/yr
  • boys swimming goggles31K/yr
  • kids goggles age 525K/yr
  • boys goggles25K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Goggles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.16

Broke after 4 uses

Shouldnt happen after less than 4 months of use

Didn't last

Quality-Overall13%+0.75

Shocking quality

Lack of expected quality

Awful quality

Strap/String Quality11%−0.09

Strap broke

Snapped strap

The strap started to break after 5 months

Leak-Proof9%

They can leak a bit

Leaking

My 7 year old finds they keep leaking

Size-Overall8%

Not fit for purpose

Too small

The case they come with is far too small

Love

Quality-Overall18%+0.75

Good quality, easy to fit and adjust

Amazing quality

No complaints

Size-Overall12%

Good fit

easy to fit

they fit snugged

Value For Money11%+1.14

Good for the price

Good value for money

Great value for money

Comfort-Overall7%+0.56

They are comfortable

Very comfortable and has plenty of adjustability

Look great and comfortable to wear

Leak-Proof7%

Dont leak

No leakage

No issues with leaking

Return

1.1% Return rate 74% Fixable by listing

Size-Overall65%██████

Not fit for purpose

Too small

The case they come with is far too small

Leak-Proof5%▆▆▅▆▇█

They can leak a bit

Leaking

My 7 year old finds they keep leaking

Strap/String Quality5%█▆▅█▄▄

Strap broke

Snapped strap

The strap started to break after 5 months

Comfort-Overall4%▂█▆▆▇▄
Color3%▅▇█▇▆▄

FAQ

Common Kids Goggles questions

Answered from the same tracked data.