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Kids Football

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $79K a year here, so Kids Football is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 50
Market size
£79K/yr173K searches / yr
90-day growth
+40.4%search demand this quarter
Competition
30%top-5 click share · 27 brands · 97 sellers

Flapen Score

Kids Football against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Football is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Football 173K times last year and spent an estimated £79K. The top 5 brands take 72% of clicks. Demand peaks in Apr–May–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+40.4%
Conversion, latest week
4.4%
Market size, estimated
£79Ka year
Peak month
December3.3× the quietest month
Top search term
kids football92K searches a year

02 · Price

A sale here is worth £10.31.

Listings sell for £10.31 on average, from £3.14 to £31.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.31 that is £0 to £1K a year per listing.

Average price
£10.31under the $15 to $100 sweet spot
Price range
£3.14–£31.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #34 within Football. It carries 1,225 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
99%
Out of stock, average day
8.5%
Average rank
#34in Football
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,225per listing
Listings tracked
67

04 · Newcomers

Amazon counts 4 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kids Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

97

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

30%

Top 20: 67%

Open market

23%

  • Mitre23%
  • Hy-Pro21%
  • INPODAK14%
  • Vastoy8%
  • NINE6%
  • Optimum5%

Demand

Kids Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Kids Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids football92K/yr
  • football kids24K/yr
  • football for kids13K/yr
  • childrens football10K/yr
  • footballs for kids8K/yr
  • lightweight football6K/yr
  • kids footballs6K/yr
  • garden football4K/yr
  • light football4K/yr
  • childs football5K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Football

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation21%−0.21

Arrived deflated

Came deflated

Deflated

Quality-Overall18%+0.93

Awful quality

Totally misleading in both size and quality

The pump included in the set is not the best quality

Durability10%−0.08

Not durable

It actually fell apart on 1st use

Broke in 2 days

Size-Overall10%+0.30

Balls were tiny not just small

Not fit for purpose

On The Small Side

Flatness7%−0.07

Comes flat

just keeps going flat

Come flat

Love

Quality-Overall26%+0.93

Exceptional quality for price

These balls were good quality

Amazing Quality

Value For Money13%+1.07

Good value for money

Good Value

Great value for money

Size-Overall9%+0.30

Good size

Just the right size for young children

It is size and age appropriate

Fun/Entertainment Experience7%+0.61

great fun

Fun toy

Good fun item for the kids

Color5%+0.53

Good colour

the colours are very eye catching

the colour is perfect

Return

0.8% Return rate 48% Fixable by listing

Size-Overall37%█▇▆▆▆█

Balls were tiny not just small

Not fit for purpose

On The Small Side

Inflation/Deflation18%█▇▆▇▇▇

Arrived deflated

Came deflated

Deflated

Quality-Overall5%▃▄▄█▆▂

Awful quality

Totally misleading in both size and quality

The pump included in the set is not the best quality

Defective Material/Parts4%▅▆█▅▅▆
Stitch/Finish/Polish4%▃▁█▅▇▄

the seams started coming apart

The stitching was not even

stitching broken yet again

FAQ

Common Kids Football questions

Answered from the same tracked data.