Kids Football
MaybeReturns run at only 0.8% of orders. But shoppers spend only $79K a year here, so Kids Football is a Maybe.
- Flapen Score
- 61 / 100Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 5061
- Market size
- £79K/yr173K searches / yr
- 90-day growth
- +40.4%search demand this quarter
- Competition
- 30%top-5 click share · 27 brands · 97 sellers
Flapen Score
Kids Football against its category
The dotted line is the Sports & Outdoors average. Past it, Kids Football is stronger. Inside it, weaker.
Market
The Kids Football market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Football 173K times last year and spent an estimated £79K. The top 5 brands take 72% of clicks. Demand peaks in Apr–May–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- +40.4%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £79Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- kids football92K searches a year
02 · Price
A sale here is worth £10.31.
Listings sell for £10.31 on average, from £3.14 to £31.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.31 that is £0 to £1K a year per listing.
- Average price
- £10.31under the $15 to $100 sweet spot
- Price range
- £3.14–£31.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #34 within Football. It carries 1,225 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 99%
- Out of stock, average day
- 8.5%
- Average rank
- #34in Football
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,225per listing
- Listings tracked
- 67
04 · Newcomers
Amazon counts 4 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Kids Football products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hy-Pro Playground Ball | Football For Kids | Indoor Outdoor Garden Beach Play
- Price
- £4.48
- Rating
- 3.6/5
- Reviews
- 97
- Age
- 3y ago

Mitre Adult Unisex Official England Football | Soccer Ball | Match Ball Red/White 5
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 4,259
- Age
- 6y ago

NINE FIFA Basic Football Size 3 4 5 Ideal for Men & Women Gifts Soccer Ball Soft Touch TPE Foam Layer Perfect Bounce Moisten Needle Restricted Bladder (Pink 5)
- Price
- £9.19
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago

Hy-Pro Playground Ball | Football For Kids | Indoor Outdoor Garden Beach Play
- Price
- £4.72
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 3y ago

Mitre Adult Unisex Official England Mini Football | Soccer Ball | Match Ball Red/White MINI
- Price
- £5.51
- Rating
- 4.2/5
- Reviews
- 391
- Age
- 2y ago
Trending
90-day click momentum
Optimum All-Surface Street Football for Concrete Cage Grass & Astroturf
- Price
- £6.40
- Rating
- 4.0/5
- Reviews
- 730
- Age
- 10y ago

Pro Striker Soft Touch Football Size 5 Training Ball for Beach Park and Garden Textured Grip Soccer Ball for Kids and Adults Lightweight Football for Practice and Recreation
- Price
- £5.74
- Rating
- 4.0/5
- Reviews
- 2,865
- Age
- 7mo ago

HENBRANDT Single PVC Football 23cm for Kids in Four Assorted Colours - Inflatable Beach Toy Ball - Garden Games for girls and boys
- Price
- £4.32
- Rating
- 3.4/5
- Reviews
- 54
- Age
- 1y ago

Mitre Final Recreational Football | Perfect for Kids | Football Gift Football
- Price
- £6.01
- Rating
- 4.5/5
- Reviews
- 514
- Age
- 2y ago

HENBRANDT 4 x PVC Footballs 23cm for Kids in Four Assorted Colours - Inflatable Beach Toy Ball - Garden Games for girls and boys
- Price
- £7.28
- Rating
- 3.4/5
- Reviews
- 54
- Age
- 1y ago
Newest
by launch date
Pro Striker Soft Touch Football Size 5 Training Ball for Beach Park and Garden Textured Grip Soccer Ball for Kids and Adults Lightweight Football for Practice and Recreation
- Price
- £5.74
- Rating
- 4.0/5
- Reviews
- 2,865
- Age
- 7mo ago

Mitre Training FA Cup Football | High Performance Training Ball | Extra Durable Design Orange/Black/Red 5 UK
- Price
- £10.95
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 9mo ago

FNA FASHIONS Soccer Shoot Neon Rainbow PVC football Footballs | Uninflated PVC Balls for Indoor Outdoor and Beach Sports - CE Tested for Safety (1)
- Price
- £3.65
- Rating
- 3.5/5
- Reviews
- 34
- Age
- 1y ago

NINE FIFA Basic Football Size 3 4 5 Ideal for Men & Women Gifts Soccer Ball Soft Touch TPE Foam Layer Perfect Bounce Moisten Needle Restricted Bladder (Pink 5)
- Price
- £9.19
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago

Vastoy Size 4 Football for Kids 8-12 Years Training Football & Soccer Ball
- Price
- £14.03
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
27 rising
Sellers
97
Top-5 brand share
72%
Top 20: 97%
Top-5 click share
30%
Top 20: 67%
Open market
23%
- Mitre23%
- Hy-Pro21%
- INPODAK14%
- Vastoy8%
- NINE6%
- Optimum5%
Demand
Kids Football search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Kids Football search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids football92K/yr
- football kids24K/yr
- football for kids13K/yr
- childrens football10K/yr
- footballs for kids8K/yr
- lightweight football6K/yr
- kids footballs6K/yr
- garden football4K/yr
- light football4K/yr
- childs football5K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Football
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Arrived deflated
Came deflated
Deflated
Awful quality
Totally misleading in both size and quality
The pump included in the set is not the best quality
Not durable
It actually fell apart on 1st use
Broke in 2 days
Balls were tiny not just small
Not fit for purpose
On The Small Side
Comes flat
just keeps going flat
Come flat
Love
Exceptional quality for price
These balls were good quality
Amazing Quality
Good value for money
Good Value
Great value for money
Good size
Just the right size for young children
It is size and age appropriate
great fun
Fun toy
Good fun item for the kids
Good colour
the colours are very eye catching
the colour is perfect
Return
0.8% Return rate 48% Fixable by listing
Balls were tiny not just small
Not fit for purpose
On The Small Side
Arrived deflated
Came deflated
Deflated
Awful quality
Totally misleading in both size and quality
The pump included in the set is not the best quality
the seams started coming apart
The stitching was not even
stitching broken yet again
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Football questions
Answered from the same tracked data.









