How competitive is the Kids Dart Board niche on Amazon United Kingdom?

15 brands and 34 sellers compete in Kids Dart Board on Amazon United Kingdom. The top 5 Kids Dart Board products take 66% of clicks and its top 5 brands hold 75% of demand.

What do buyers complain about in Kids Dart Board?

Kids Dart Board buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.5%.

What does it cost to enter the Kids Dart Board niche?

Kids Dart Board sells for £14.96 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £8.48–£24.84. The average incumbent carries 537 reviews — the moat a new listing must climb.

Kids Dart Board

soft demand (-43.0% this quarter) — Kids Dart Board doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Kids Dart Board profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kids Dart Board is a £93K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.

Kids Dart Board: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -43.0% over the last 90 days and 4.2% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr8K

Search volume / yr-43.0%149K

Conversion rate4.2%

Avg price£14.96

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers15 · 34

Top-5 product click share66%

Open market25%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Top Kids Dart Board products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

26 Inches Kids Dart Board Set Montessori Toy Dinosaur Theme Double Sided with 12 Sticky Balls Indoor Outdoor Party Games Toys Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Boy Girl and Adult

Price: £10.45
Rating: 4.5/5
Reviews: 2,228
Age: 4y ago

Jumbo Kids Dart Board Set Halloween Party Games for Kids (Halloween 73cm)

Price: £8.68
Rating: 4.6/5
Reviews: 209
Age: 11mo ago

Safe Dartboard Set Ø42cm /16.5-inch for Children and Adults Dartboard with 6 Darts Set

Price: £17.18
Rating: 4.1/5
Reviews: 210
Age: 6y ago

Cheerful Children Toys Jumbo Kids Dart Board Set (Traditional 73cm)

Price: £9.39
Rating: 4.6/5
Reviews: 209
Age: 11mo ago

Toyrific Electronic Dartboard with LED Display 28 Games and 159 Modes Safe Soft Tip Darts Kids Dart Board Automatic Scoring for Children and Adults

Price: £16.69
Rating: 4.0/5
Reviews: 1,396
Age: 9y ago

Newest

by launch date

Magnetic Dart Board with 12pcs Magnetic Darts Excellent Indoor Game and Party Games - Birthday Gifts for 5 6 7 8 9 10 11 12 Year Old Boy Kids

Price: £22.18
Rating: 4.5/5
Reviews: 35
Age: 7mo ago

DOETYD Safe Dartboard 42cm/16inch Kids Dart Board with 6 Soft Tip Darts for Kids and Adults Great Indoor Office Home Games

Price: £16.60
Rating: 5.0/5
Reviews: 4
Age: 8mo ago

Houbobo Dart Board for Adults and Kids Professional Dartboards with 12Pcs Safety Darts Perfect Dart Game Gifts for Christmas Parties Birthdays or Celebrations

Price: £15.73
Rating: 4.3/5
Reviews: 11
Age: 10mo ago

Cheerful Children Toys Jumbo Kids Dart Board Set (Traditional 73cm)

Price: £9.39
Rating: 4.6/5
Reviews: 209
Age: 11mo ago

Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)

Price: £8.56
Rating: 4.6/5
Reviews: 209
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

21%

Cheerful Children Toys31%
Kiztoys22%
HelaCueil12%
Toyrific5%
Esjay4%
APEXDART4%

Kids Dart Board demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume149KCVR4.2%Products20Brands15Top 5 Brands75%OOS Rate16.7%Rating4.4★Reviews537Avg BSR#138

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.9×

Top Kids Dart Board search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kids dart board63K/yr -39.4%3.1% conv.
kids dart board set30K/yr -48.9%4.1% conv.
dart board for kids13K/yr -43.2%2.4% conv.
dart board kids15K/yr -36.1%2.4% conv.
safety dart board6K/yr -31.0%2.9% conv.
kids darts board set6K/yr -50.4%3.9% conv.
kids dartboard7K/yr -55.4%3.5% conv.
childrens dart board5K/yr -48.3%5.5% conv.
childrens dart board set5K/yr -45.1%5.0% conv.

What reviews say buyers love and hate about Kids Dart Board

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Fun/Entertainment Experience33%

“Lots of family fun”

Value For Money12%

“Great value for money”

Quality-Overall7%

“The board is well made”

Magnetic Strength/Adsorption6%

“The magnets stick well”

Adhesion/Stickiness5%

“attach great to it”

What buyers complain about

68% of reviews

Adhesion/Stickiness19%

“not stick to it”

Quality-Overall14%

“Not great quality”

Size-Overall9%

“Smaller than I expected”

Value For Money6%

“Too expensive”

Durability5%

“broken”

Kids Dart Board return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness

21%

2Quality-Overall

18%

3Size-Overall

14%

4Functionality-Overall

11%

5Defective Material/Parts

Common Kids Dart Board questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kids Dart Board 44/100 on Amazon United Kingdom — Skip it. The niche generates £93K/yr across 20 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved -43.0% over the last 90 days.