Is kids dart board profitable to sell on Amazon United Kingdom?

The niche generates £93K/yr across 20 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Skip it (44/100).

How competitive is the kids dart board niche?

15 brands and 34 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in kids dart board?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 1.5%.

When does demand for kids dart board peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 5.9× the quietest.

What does it cost to enter the kids dart board niche?

Listings span £8.48–£24.84; the average listing price is £14.96 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.

kids dart board

Skip it

Soft demand (-43.0% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great£14.96

avg listing price — sweet spot $15–$100

Review moat

Good537.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£8.48–£24.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£93K

£93K/yr · 149K searches

Growth

Bad-43.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, kids dart board is a £93K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

kids dart board market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £90K–£120K; units × avg price
Conversion rate: 4.2%
Avg BSR: #138
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 16.7%
Avg brand age: 39 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

21%

Cheerful Children Toys31%
Kiztoys22%
HelaCueil12%
Toyrific5%
Esjay4%
APEXDART4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -43.0% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.9×

Open Trend

Top kids dart board search terms

kids dart board63K/yr -39.4%3.1% conv.
kids dart board set30K/yr -48.9%4.1% conv.
dart board for kids13K/yr -43.2%2.4% conv.
dart board kids15K/yr -36.1%2.4% conv.
safety dart board6K/yr -31.0%2.9% conv.
kids darts board set6K/yr -50.4%3.9% conv.
kids dartboard7K/yr -55.4%3.5% conv.
childrens dart board5K/yr -48.3%5.5% conv.
childrens dart board set5K/yr -45.1%5.0% conv.

All search terms

Top kids dart board products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

26 Inches Kids Dart Board Set Montessori Toy Dinosaur Theme Double Sided with 12 Sticky Balls Indoor Outdoor Party Games Toys Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Boy Girl and Adult

Kiztoys£10.454.5★2,228 rev

Jumbo Kids Dart Board Set Halloween Party Games for Kids (Halloween 73cm)

Cheerful Children Toys£8.684.6★209 rev

Safe Dartboard Set Ø42cm /16.5-inch for Children and Adults Dartboard with 6 Darts Set

HelaCueil£17.184.1★210 rev

Cheerful Children Toys Jumbo Kids Dart Board Set (Traditional 73cm)

Cheerful Children Toys£9.394.6★209 rev

Toyrific Electronic Dartboard with LED Display 28 Games and 159 Modes Safe Soft Tip Darts Kids Dart Board Automatic Scoring for Children and Adults

Toyrific£16.694.0★1,396 rev

Newest

by launch date

Magnetic Dart Board with 12pcs Magnetic Darts Excellent Indoor Game and Party Games - Birthday Gifts for 5 6 7 8 9 10 11 12 Year Old Boy Kids

Tesok£22.1835 rev

7mo ago

DOETYD Safe Dartboard 42cm/16inch Kids Dart Board with 6 Soft Tip Darts for Kids and Adults Great Indoor Office Home Games

DOETYD£16.604 rev

8mo ago

Houbobo Dart Board for Adults and Kids Professional Dartboards with 12Pcs Safety Darts Perfect Dart Game Gifts for Christmas Parties Birthdays or Celebrations

Houbobo£15.7311 rev

10mo ago

Cheerful Children Toys Jumbo Kids Dart Board Set (Traditional 73cm)

Cheerful Children Toys£9.39209 rev

11mo ago

Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)

Cheerful Children Toys£8.56209 rev

11mo ago

What buyers say about kids dart board

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“Lots of family fun”

Value For Money12%

“Great value for money”

Quality-Overall7%

“The board is well made”

Magnetic Strength/Adsorption6%

“The magnets stick well”

Adhesion/Stickiness5%

“attach great to it”

Size-Overall4%

“Its a good size”

Safety Standards4%

“Safe and fun”

Weight Light3%

“The board itself is lightweight”

Suitable For Indoor3%

“it has already been brilliant for indoor fun”

Color3%

“Clear and bright colours”

What buyers complain about

Adhesion/Stickiness19%

“not stick to it”

Quality-Overall14%

“Not great quality”

Size-Overall9%

“Smaller than I expected”

Value For Money6%

“Too expensive”

Durability5%

“broken”

Ease Of Use5%

“no so easily”

Functionality-Overall4%

“Very disappointed,the darts do not stay in the board 90% of the time”

Strength3%

“Pretty flimsy and wouldnt purchase again”

Gifting Purpose3%

“the expensive gifts got forgotten about”

Instructions/User Manual/Troubleshooting3%

“Instruction manual not included”

Top return reasons

Adhesion/Stickiness21%

Quality-Overall18%

Size-Overall14%

Functionality-Overall11%

Defective Material/Parts7%

Gifting Purpose5%

Advertised Vs Actual Product4%