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Kids Dart Board

Fail

Demand is soft, at -43.0% this quarter, so Kids Dart Board is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£93K/yr149K searches / yr
90-day growth
-43.0%search demand this quarter
Competition
66%top-5 click share · 15 brands · 34 sellers

Flapen Score

Kids Dart Board against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Dart Board is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Dart Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Dart Board 149K times last year and spent an estimated £93K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-43.0%
Conversion, latest week
4.2%
Market size, estimated
£93Ka year
Peak month
December5.9× the quietest month
Top search term
kids dart board63K searches a year

02 · Price

A sale here is worth £14.96.

Listings sell for £14.96 on average, from £8.48 to £24.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.96 that is £4K to £7K a year per listing.

Average price
£14.96under the $15 to $100 sweet spot
Price range
£8.48–£24.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #138 within Darts & Dartboards. It carries 537 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#138in Darts & Dartboards
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
537per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Kids Dart Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

34

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

21%

  • Cheerful Children Toys31%
  • Kiztoys22%
  • HelaCueil12%
  • Toyrific5%
  • Esjay4%
  • APEXDART4%

Demand

Kids Dart Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Kids Dart Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids dart board63K/yr
  • kids dart board set30K/yr
  • dart board for kids13K/yr
  • dart board kids15K/yr
  • safety dart board6K/yr
  • kids darts board set6K/yr
  • kids dartboard7K/yr
  • childrens dart board5K/yr
  • childrens dart board set5K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Dart Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness19%−0.18

not stick to it

the darts do not stick

Magnets dont stick

Quality-Overall14%−0.08

Not great quality

The board is not great quality - a black plastic board with 2 metal circles for the board surfaces you play on

Poor quality, the sections fall out all the time

Size-Overall9%−0.07

Smaller than I expected

The dart board is slightly smaller than a full size traditional board

Stand not big enough for XXL target

Value For Money6%+0.69

Too expensive

Not worth the money

Not worth £22 in my opinion £5 at best live

Durability5%−0.04

broken

Darts fall out sometimes

might not last long

Love

Fun/Entertainment Experience33%+2.67

Lots of family fun

Excellent fun

Fun gift

Value For Money12%+0.69

Great value for money

Good value

Great value

Quality-Overall7%−0.08

The board is well made

good quality, easy to found away in its own bag with handles

Excellent product

Magnetic Strength/Adsorption6%+0.39

The magnets stick well

This magnetic dart board is so much fun

The magnetic darts stick well to the board

Adhesion/Stickiness5%−0.18

attach great to it

it stays in place fine

the balls stick on really well

Return

1.5% Return rate 20% Fixable by listing

Adhesion/Stickiness21%█▆▇█▇▅

not stick to it

the darts do not stick

Magnets dont stick

Quality-Overall18%▄█▅▂▆▅

Not great quality

The board is not great quality - a black plastic board with 2 metal circles for the board surfaces you play on

Poor quality, the sections fall out all the time

Size-Overall14%█▄▅▅█▇

Smaller than I expected

The dart board is slightly smaller than a full size traditional board

Stand not big enough for XXL target

Functionality-Overall11%▇█▄█▄▇

Very disappointed,the darts do not stay in the board 90% of the time

Didn't work for us

Defective Material/Parts7%▆▇▇▃▅█

FAQ

Common Kids Dart Board questions

Answered from the same tracked data.