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Kicking Tee Rugby

Fail

The top 5 products take 100% of clicks, so Kicking Tee Rugby is a Fail.

Flapen Score
31
31 / 100
Ranks 777 of 792 Sports & Outdoors niches · −19 vs the category median of 50
Market size
£77K/yr117K searches / yr
90-day growth
-34.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 34 sellers

Flapen Score

Kicking Tee Rugby against its category

The dotted line is the Sports & Outdoors average. Past it, Kicking Tee Rugby is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kicking Tee Rugby market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kicking Tee Rugby 117K times last year and spent an estimated £77K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-34.4%
Conversion, latest week
6.5%
Market size, estimated
£77Ka year
Peak month
December3.3× the quietest month
Top search term
rugby kicking tee41K searches a year

02 · Price

A sale here is worth £10.09.

Listings sell for £10.09 on average, from £5.61 to £12.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.09 that is £5K to £8K a year per listing.

Average price
£10.09under the $15 to $100 sweet spot
Price range
£5.61–£12.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #3 within American Football. It carries 714 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#3in American Football
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
714per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Kicking Tee Rugby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£46K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Supertee50%
  • Rhino35%
  • Carta Sport11%
  • Optimum4%
  • Open — no brand owns it (0%)

Demand

Kicking Tee Rugby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Kicking Tee Rugby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rugby kicking tee41K/yr
  • kicking tee27K/yr
  • kicking tee rugby19K/yr
  • rugby tee13K/yr
  • rugby bricks kicking tee7K/yr
  • kicking tees5K/yr
  • dan carter kicking tee5K/yr

Reviews and returns

What reviews say buyers love and hate about Kicking Tee Rugby

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability71%−0.42

Broke on second use

then it broke dont recommend

I thought it would be more durable. its not

Material Quality13%−0.06

Really poor quality plastic

Value For Money8%+0.26

Don't think the price is fair due to it breaking so easily

Design-Overall8%−0.04

Good design just didn't hold up well

Love

Quality-Overall25%+1.58

Great product

Advertised Vs Actual Product25%+1.58

Just what was needed for an eight year old

Suitability Beginner13%+0.74

Kids love it to practice kicking

Value For Money13%+0.26

Great value for money

Exercise/Sports Suitability13%+0.74

Just what my son needed to improve his kicking

Return

0.5% Return rate 35% Fixable by listing

Size-Overall35%▁█▄▂▃▁
Durability35%▁▁▄▇▆█

Broke on second use

then it broke dont recommend

I thought it would be more durable. its not

Quality-Overall10%▁▁▄▁▁█
Defective Material/Parts8%▁▁▁▃█▁
Adjustability/Rotatability/Reclining5%▁▁█▁▁▁

FAQ

Common Kicking Tee Rugby questions

Answered from the same tracked data.