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Kicking Tee Rugby

a concentrated shelf (top 5 take 100% of clicks) — Kicking Tee Rugby doesn't clear our bar today.

Flapen Score

31
Skip it
Market size 19Growth 8Conversion 71Competition 0Returns 97Price range 0Avg price 34Brand share 0Review moat 70Quality gap 45
This niche Category average

Is Kicking Tee Rugby profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kicking Tee Rugby is a £77K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.

Kicking Tee Rugby: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.4% over the last 90 days and 6.5% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr8K
Search volume / yr-34.4%117K
Conversion rate6.5%
Avg price£10.09

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 34
Top-5 product click share100%
Open market0%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement20%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews714

Top Kicking Tee Rugby products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£12K£23K£35K£46K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Supertee50%
  • Rhino35%
  • Carta Sport11%
  • Optimum4%
  • Open — no brand owns it (0%)

Kicking Tee Rugby demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume117KCVR6.5%Products5Brands4Top 5 Brands100%OOS Rate11.5%Rating4.5★Reviews714Avg BSR#3
5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top Kicking Tee Rugby search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rugby kicking tee41K/yr
  • kicking tee27K/yr
  • kicking tee rugby19K/yr
  • rugby tee13K/yr
  • rugby bricks kicking tee7K/yr
  • kicking tees5K/yr
  • dan carter kicking tee5K/yr

What reviews say buyers love and hate about Kicking Tee Rugby

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall25%

Great product

Advertised Vs Actual Product25%

Just what was needed for an eight year old

Suitability Beginner13%

Kids love it to practice kicking

Value For Money13%

Great value for money

Exercise/Sports Suitability13%

Just what my son needed to improve his kicking

What buyers complain about

100% of reviews
Durability71%

Broke on second use

Material Quality13%

Really poor quality plastic

Value For Money8%

Don't think the price is fair due to it breaking so easily

Design-Overall8%

Good design just didn't hold up well

Kicking Tee Rugby return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Durability
35%
3Quality-Overall
10%
4Defective Material/Parts
8%
5Adjustability/Rotatability/Reclining
5%

Common Kicking Tee Rugby questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kicking Tee Rugby 31/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 5 tracked products. Search demand moved -34.4% over the last 90 days.
Search demand for Kicking Tee Rugby on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 3.3× the quietest.