Is kicking tee rugby profitable to sell on Amazon United Kingdom?

The niche generates £77K/yr across 5 tracked products. 90-day search growth is -34.4%. Flapen's verdict: Skip it (31/100).

How competitive is the kicking tee rugby niche?

4 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kicking tee rugby?

Top complaints mined from reviews: Durability, Material Quality, Value For Money. The return rate is 0.5%.

When does demand for kicking tee rugby peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the kicking tee rugby niche?

Listings span £5.61–£12.99; the average listing price is £10.09 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.

kicking tee rugby

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good714

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.09

avg listing price — sweet spot $15–$100

Market size

Bad£77K

£77K/yr · 117K searches

Growth

Bad-34.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£5.61–£12.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, kicking tee rugby is a £77K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

kicking tee rugby market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £61K–£81K; units × avg price
Conversion rate: 6.5%
Avg BSR: #3
Page quality: 0%
Prime: 100%
Sponsored: 20%
Out of stock: 11.5%
Avg brand age: 51 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Supertee50%
Rhino35%
Carta Sport11%
Optimum4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top kicking tee rugby search terms

rugby kicking tee41K/yr -31.6%3.8% conv.
kicking tee27K/yr -23.2%3.2% conv.
kicking tee rugby19K/yr -45.3%4.7% conv.
rugby tee13K/yr -43.0%3.6% conv.
rugby bricks kicking tee7K/yr -38.3%0.8% conv.
kicking tees5K/yr -31.3%1.1% conv.
dan carter kicking tee5K/yr -49.0%8.7% conv.

All search terms

Top kicking tee rugby products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Boffo Unisex DAN CARTER KICKING TEE SUPERTEE PRINCE Green One Size UK

Supertee£12.574.6★610 rev

Rhino Club Kicking Tee Blue One Size

Rhino£5.614.5★867 rev

Rhino Pro Adjustable Kicking Tee

Rhino£9.954.4★132 rev

DAN CARTER Supertee King Rugby League Union Kicking Tee

Carta Sport£12.994.7★518 rev

Optimum Professional Rugby Kicking Tee with Lift-to-Adjust Base

Optimum£9.324.2★1,443 rev

Newest

by launch date

Rhino Club Kicking Tee Blue One Size

Rhino£5.61867 rev

10y ago

Rhino Pro Adjustable Kicking Tee

Rhino£9.95132 rev

10y ago

Boffo Unisex DAN CARTER KICKING TEE SUPERTEE PRINCE Green One Size UK

Supertee£12.57610 rev

11y ago

DAN CARTER Supertee King Rugby League Union Kicking Tee

Carta Sport£12.99518 rev

11y ago

Optimum Professional Rugby Kicking Tee with Lift-to-Adjust Base

Optimum£9.321,443 rev

16y ago

What buyers say about kicking tee rugby

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great product”

Advertised Vs Actual Product25%

“Just what was needed for an eight year old”

Suitability Beginner13%

“Kids love it to practice kicking”

Value For Money13%

“Great value for money”

Exercise/Sports Suitability13%

“Just what my son needed to improve his kicking”

Durability13%

“Well made and very durable”

What buyers complain about

Durability71%

“Broke on second use”

Material Quality13%

“Really poor quality plastic”

Value For Money8%

“Don't think the price is fair due to it breaking so easily”

Design-Overall8%

“Good design just didn't hold up well”

Top return reasons

Size-Overall35%

Durability35%

Quality-Overall10%

Defective Material/Parts8%

Adjustability/Rotatability/Reclining5%

Product Condition5%

Ease Of Use3%

Common questions

Is kicking tee rugby profitable to sell on Amazon United Kingdom?: The niche generates £77K/yr across 5 tracked products. 90-day search growth is -34.4%. Flapen's verdict: Skip it (31/100).
How competitive is the kicking tee rugby niche?: 4 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kicking tee rugby?: Top complaints mined from reviews: Durability, Material Quality, Value For Money. The return rate is 0.5%.
When does demand for kicking tee rugby peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the kicking tee rugby niche?: Listings span £5.61–£12.99; the average listing price is £10.09 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.