Kickboard
MaybeReturns run at only 0.8% of orders. But shoppers spend only $73K a year here, so Kickboard is a Maybe.
- Flapen Score
- 54 / 100Top 33% of 792 Sports & Outdoors niches · +4 vs the category median of 5054
- Market size
- £73K/yr136K searches / yr
- 90-day growth
- +15.0%search demand this quarter
- Competition
- 46%top-5 click share · 23 brands · 67 sellers
Flapen Score
Kickboard against its category
The dotted line is the Sports & Outdoors average. Past it, Kickboard is stronger. Inside it, weaker.
Market
The Kickboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kickboard 136K times last year and spent an estimated £73K. The top 5 brands take 63% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- +15.0%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £73Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- kickboard35K searches a year
02 · Price
A sale here is worth £12.22.
Listings sell for £12.22 on average, from £5.83 to £27.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.22 that is £1K to £3K a year per listing.
- Average price
- £12.22under the $15 to $100 sweet spot
- Price range
- £5.83–£27.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #23 within Water Sports. It carries 694 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 92%
- Out of stock, average day
- 7.1%
- Average rank
- #23in Water Sports
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 694per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Kickboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Speedo Unisex-Adult Kick Board | Comfortable | Waterproof Design | Build Lower Body Strength Training Aids
- Price
- £14.20
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 1y ago

Maru Swimming Kickboard (Blue/Pink) Buoyant Foam Swim Float for Kick Strength & Technique L42 x W28cm Easy-Grip Non-Chafing Swimming Float for Children & Adults (6+) Trusted by Coaches
- Price
- £13.15
- Rating
- 4.6/5
- Reviews
- 2,259
- Age
- 7y ago

Maru Swimming Kickboard (Dark Purple/Purple) Buoyant Foam Swim Float for Kick Strength & Technique L42xW28cm Easy-Grip Non-Chafing Swimming Float for Children & Adults (6+) Trusted by Coaches
- Price
- £13.07
- Rating
- 4.6/5
- Reviews
- 2,259
- Age
- 6y ago

Splash About Kids Kickboard Yellow
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 3y ago

Zoggs EVA Kick Board Medium Black One Size 311646
- Price
- £12.65
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 5y ago
Trending
90-day click momentum
TRI-FIT 2-in-1 Kickboard & Pull Buoy | Swimming Kickboard Adult | High-Density EVA Foam Swim Board | Kick and Pull Swim Training | Black Edition
- Price
- £15.90
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2mo ago

MoKo Swimming Kickboard for Adults Black
- Price
- £7.95
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 8mo ago

Unisex swimming board featuring an EVA foam buoyancy board with safety hand holes. Suitable for beginners and training use designed to enhance swimming technique. (Blue - U)
- Price
- £9.28
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 4mo ago

Swimming Board Foam Swimming Board Kids Adults Swimming Kickboard EVA Buoyancy Board U-shaped Water Board Unisex Swimming Board Kickboards With Handles for Swimming Beginner (Purple)
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago

MoKo Swim Kickboard Cartoon Swimming Training Kick Board Pool Exercise Equipment Promote Natural Swimming Position Water Fun Tool for Kids Pink Unicorn
- Price
- £10.32
- Rating
- 4.6/5
- Reviews
- 923
- Age
- 2y ago
Newest
by launch date
TRI-FIT 2-in-1 Kickboard & Pull Buoy | Swimming Kickboard Adult | High-Density EVA Foam Swim Board | Kick and Pull Swim Training | Black Edition
- Price
- £15.90
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2mo ago

Unisex swimming board featuring an EVA foam buoyancy board with safety hand holes. Suitable for beginners and training use designed to enhance swimming technique. (Blue - U)
- Price
- £9.28
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 4mo ago

MoKo Swimming Kickboard for Adults Black
- Price
- £7.95
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 8mo ago

ADEPTNA Pack of 2 Swimming Kickboard for Kids and Adults EVA Foam Swim Training Aid with Double Handles Lightweight Anti-Slip Buoyant Kick Float for Beginners Swim Kick Board
- Price
- £12.74
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 1y ago

Swimming Board Foam Swimming Board Kids Adults Swimming Kickboard EVA Buoyancy Board U-shaped Water Board Unisex Swimming Board Kickboards With Handles for Swimming Beginner (Purple)
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
67
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
46%
Top 20: 84%
Open market
31%
- MARU26%
- Speedo18%
- ARENA7%
- BOODPET6%
- Splash About6%
- Zoggs6%
Demand
Kickboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Kickboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kickboard35K/yr
- swimming board15K/yr
- swimming kickboard17K/yr
- kick board13K/yr
- kickboard swimming12K/yr
- swimming board kids5K/yr
- swimming kickboards7K/yr
- swimming kickboard adult8K/yr
- swim board5K/yr
- swim kickboard6K/yr
Reviews and returns
What reviews say buyers love and hate about Kickboard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
really big compared to the ones my kids are use to in the pool
But very small
Because it's small
Breaks easily
Broke apart one day in the pool
After 30min of use the thing started to come apart
It broke by the handles on its first use swimming
Very flimsy compared to a two pack of cheaper ones I brought for same price
Flimsy and weak very easy to submerge while kicking
i was trying to keep it afloat myself whilst swimming making it more dificult to actually swim
A little less buoyant
Not as buoyant as we were hoping
Love
It is well made with a good
Excellent product
No complaints
Excellent combination of kick board and pull buoy
Overall, it is a useful 2 in 1 board for those practicing techniques as well as those developing skills in training sessions
Perfect for my little boy swimming training
Exactly what I need
As described
Does what it should
a very fair price
Good Value
Good value for money
Float
Good float
Sturdy and great for helping child learn to swim
Return
0.8% Return rate 65% Fixable by listing
really big compared to the ones my kids are use to in the pool
But very small
Because it's small
Very flimsy compared to a two pack of cheaper ones I brought for same price
Flimsy and weak very easy to submerge while kicking
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kickboard questions
Answered from the same tracked data.









