Kickboard
Kickboard shows low returns (0.8%), but a small market ($73K/yr) keeps it on the watch list.
Flapen Score
Is Kickboard profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kickboard is a £73K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 54/100.
Kickboard: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +15.0% over the last 90 days and 4.4% of searches end in a purchase.
£73K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 37 products
Top Kickboard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Speedo Unisex-Adult Kick Board | Comfortable | Waterproof Design | Build Lower Body Strength Training Aids
- Price
- £14.20
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 1y ago
Maru Swimming Kickboard (Blue/Pink) Buoyant Foam Swim Float for Kick Strength & Technique L42 x W28cm Easy-Grip Non-Chafing Swimming Float for Children & Adults (6+) Trusted by Coaches
- Price
- £13.15
- Rating
- 4.6/5
- Reviews
- 2,259
- Age
- 7y ago
Maru Swimming Kickboard (Dark Purple/Purple) Buoyant Foam Swim Float for Kick Strength & Technique L42xW28cm Easy-Grip Non-Chafing Swimming Float for Children & Adults (6+) Trusted by Coaches
- Price
- £13.07
- Rating
- 4.6/5
- Reviews
- 2,259
- Age
- 6y ago
Splash About Kids Kickboard Yellow
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 3y ago
Zoggs EVA Kick Board Medium Black One Size 311646
- Price
- £12.65
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 5y ago
Trending
90-day click momentum
TRI-FIT 2-in-1 Kickboard & Pull Buoy | Swimming Kickboard Adult | High-Density EVA Foam Swim Board | Kick and Pull Swim Training | Black Edition
- Price
- £15.90
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2mo ago
MoKo Swimming Kickboard for Adults Black
- Price
- £7.95
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 8mo ago
Unisex swimming board featuring an EVA foam buoyancy board with safety hand holes. Suitable for beginners and training use designed to enhance swimming technique. (Blue - U)
- Price
- £9.28
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 4mo ago
Swimming Board Foam Swimming Board Kids Adults Swimming Kickboard EVA Buoyancy Board U-shaped Water Board Unisex Swimming Board Kickboards With Handles for Swimming Beginner (Purple)
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago
MoKo Swim Kickboard Cartoon Swimming Training Kick Board Pool Exercise Equipment Promote Natural Swimming Position Water Fun Tool for Kids Pink Unicorn
- Price
- £10.32
- Rating
- 4.6/5
- Reviews
- 923
- Age
- 2y ago
Newest
by launch dateTRI-FIT 2-in-1 Kickboard & Pull Buoy | Swimming Kickboard Adult | High-Density EVA Foam Swim Board | Kick and Pull Swim Training | Black Edition
- Price
- £15.90
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2mo ago
Unisex swimming board featuring an EVA foam buoyancy board with safety hand holes. Suitable for beginners and training use designed to enhance swimming technique. (Blue - U)
- Price
- £9.28
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 4mo ago
MoKo Swimming Kickboard for Adults Black
- Price
- £7.95
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 8mo ago
ADEPTNA Pack of 2 Swimming Kickboard for Kids and Adults EVA Foam Swim Training Aid with Double Handles Lightweight Anti-Slip Buoyant Kick Float for Beginners Swim Kick Board
- Price
- £12.74
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 1y ago
Swimming Board Foam Swimming Board Kids Adults Swimming Kickboard EVA Buoyancy Board U-shaped Water Board Unisex Swimming Board Kickboards With Handles for Swimming Beginner (Purple)
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 rising
Sellers
67
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
46%
Top 20: 84%
Open market
31%
- MARU26%
- Speedo18%
- ARENA7%
- BOODPET6%
- Splash About6%
- Zoggs6%
Kickboard demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.9×
Top Kickboard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kickboard35K/yr
- swimming board15K/yr
- swimming kickboard17K/yr
- kick board13K/yr
- kickboard swimming12K/yr
- swimming board kids5K/yr
- swimming kickboards7K/yr
- swimming kickboard adult8K/yr
- swim board5K/yr
- swim kickboard6K/yr
What reviews say buyers love and hate about Kickboard
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“It is well made with a good”
“Excellent combination of kick board and pull buoy”
“Exactly what I need”
“a very fair price”
“Float”
What buyers complain about
40% of reviews“really big compared to the ones my kids are use to in the pool”
“Breaks easily”
“It broke by the handles on its first use swimming”
“Very flimsy compared to a two pack of cheaper ones I brought for same price”
“i was trying to keep it afloat myself whilst swimming making it more dificult to actually swim”
Kickboard return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kickboard questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
