kickboard
Worth a lookShows low returns (0.8%), but a small market ($73K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good694.41avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.83–£27.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.22avg listing price — sweet spot $15–$100
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£73K£73K/yr · 136K searches
According to Flapen's Amazon United Kingdom niche tracking, kickboard is a £73K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
kickboard market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £73K–£98K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 78%
- Out of stock
- 7.1%
- Avg brand age
- 40 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
67
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
46%
Top 20: 84%
Open market
31%
- MARU26%
- Speedo18%
- ARENA7%
- BOODPET6%
- Splash About6%
- Zoggs6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top kickboard search terms
- kickboard35K/yr
- swimming board15K/yr
- swimming kickboard17K/yr
- kick board13K/yr
- kickboard swimming12K/yr
- swimming board kids5K/yr
- swimming kickboards7K/yr
- swimming kickboard adult8K/yr
- swim board5K/yr
- swim kickboard6K/yr
Top kickboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Speedo Unisex-Adult Kick Board | Comfortable | Waterproof Design | Build Lower Body Strength Training Aids
Speedo£14.204.7★160 rev
Maru Swimming Kickboard (Blue/Pink) Buoyant Foam Swim Float for Kick Strength & Technique L42 x W28cm Easy-Grip Non-Chafing Swimming Float for Children & Adults (6+) Trusted by Coaches
MARU£13.154.6★2,259 rev
Maru Swimming Kickboard (Dark Purple/Purple) Buoyant Foam Swim Float for Kick Strength & Technique L42xW28cm Easy-Grip Non-Chafing Swimming Float for Children & Adults (6+) Trusted by Coaches
MARU£13.074.6★2,259 rev
Splash About Kids Kickboard Yellow
Splash About£7.244.4★222 rev
Zoggs EVA Kick Board Medium Black One Size 311646
Zoggs£12.654.6★249 rev
Newest
by launch date
TRI-FIT 2-in-1 Kickboard & Pull Buoy | Swimming Kickboard Adult | High-Density EVA Foam Swim Board | Kick and Pull Swim Training | Black Edition
TRI-FIT£15.9027 rev
Unisex swimming board featuring an EVA foam buoyancy board with safety hand holes. Suitable for beginners and training use designed to enhance swimming technique. (Blue - U)
KATLKIU£9.286 rev
MoKo Swimming Kickboard for Adults Black
MoKo£7.95110 rev
ADEPTNA Pack of 2 Swimming Kickboard for Kids and Adults EVA Foam Swim Training Aid with Double Handles Lightweight Anti-Slip Buoyant Kick Float for Beginners Swim Kick Board
ADEPTNA£12.7428 rev
Swimming Board Foam Swimming Board Kids Adults Swimming Kickboard EVA Buoyancy Board U-shaped Water Board Unisex Swimming Board Kickboards With Handles for Swimming Beginner (Purple)
BRTNUP£8.3159 rev
Trending
90-day click momentumTRI-FIT 2-in-1 Kickboard & Pull Buoy | Swimming Kickboard Adult | High-Density EVA Foam Swim Board | Kick and Pull Swim Training | Black Edition
TRI-FIT£15.904.7★
MoKo Swimming Kickboard for Adults Black
MoKo£7.954.3★
Unisex swimming board featuring an EVA foam buoyancy board with safety hand holes. Suitable for beginners and training use designed to enhance swimming technique. (Blue - U)
KATLKIU£9.284.2★
Swimming Board Foam Swimming Board Kids Adults Swimming Kickboard EVA Buoyancy Board U-shaped Water Board Unisex Swimming Board Kickboards With Handles for Swimming Beginner (Purple)
BRTNUP£8.314.4★
MoKo Swim Kickboard Cartoon Swimming Training Kick Board Pool Exercise Equipment Promote Natural Swimming Position Water Fun Tool for Kids Pink Unicorn
MoKo£10.324.6★
What buyers say about kickboard
What buyers praise and complain about, mined from review topics.What buyers love
“It is well made with a good”
“Excellent combination of kick board and pull buoy”
“Exactly what I need”
“a very fair price”
“Float”
“great piece of swimming kit”
“The size is comfortable to hold with both hands”
“durable product”
“The foam feels firm and nicely made, with enough buoyancy to feel supportive in the water without being awkward to handle”
“is comfortable to hold”
What buyers complain about
“really big compared to the ones my kids are use to in the pool”
“Breaks easily”
“It broke by the handles on its first use swimming”
“Very flimsy compared to a two pack of cheaper ones I brought for same price”
“i was trying to keep it afloat myself whilst swimming making it more dificult to actually swim”
“Extremely light weight ok for a kid no good for an adult”
“The shape is quite thick”
“Not great for the money”
“doesnt absorb water”
“hard”
Top return reasons
Common questions
- Is kickboard profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 37 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +15.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the kickboard niche?
- 23 brands and 67 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in kickboard?
- Top complaints mined from reviews: Size-Overall, Durability, Handle Quality. The return rate is 0.8%.
- When does demand for kickboard peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the kickboard niche?
- Listings span £5.83–£27.95; the average listing price is £12.22 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.