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Kickboard

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $73K a year here, so Kickboard is a Maybe.

Flapen Score
54
54 / 100
Top 33% of 792 Sports & Outdoors niches · +4 vs the category median of 50
Market size
£73K/yr136K searches / yr
90-day growth
+15.0%search demand this quarter
Competition
46%top-5 click share · 23 brands · 67 sellers

Flapen Score

Kickboard against its category

The dotted line is the Sports & Outdoors average. Past it, Kickboard is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kickboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kickboard 136K times last year and spent an estimated £73K. The top 5 brands take 63% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+15.0%
Conversion, latest week
4.4%
Market size, estimated
£73Ka year
Peak month
August1.9× the quietest month
Top search term
kickboard35K searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £5.83 to £27.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.22 that is £1K to £3K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£5.83–£27.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #23 within Water Sports. It carries 694 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
92%
Out of stock, average day
7.1%
Average rank
#23in Water Sports
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
694per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Kickboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

67

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

46%

Top 20: 84%

Open market

31%

  • MARU26%
  • Speedo18%
  • ARENA7%
  • BOODPET6%
  • Splash About6%
  • Zoggs6%

Demand

Kickboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Kickboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kickboard35K/yr
  • swimming board15K/yr
  • swimming kickboard17K/yr
  • kick board13K/yr
  • kickboard swimming12K/yr
  • swimming board kids5K/yr
  • swimming kickboards7K/yr
  • swimming kickboard adult8K/yr
  • swim board5K/yr
  • swim kickboard6K/yr

Reviews and returns

What reviews say buyers love and hate about Kickboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall8%−0.01

really big compared to the ones my kids are use to in the pool

But very small

Because it's small

Durability7%−0.05

Breaks easily

Broke apart one day in the pool

After 30min of use the thing started to come apart

Handle Quality5%−0.04

It broke by the handles on its first use swimming

Strength5%−0.04

Very flimsy compared to a two pack of cheaper ones I brought for same price

Flimsy and weak very easy to submerge while kicking

Buoyancy3%+0.11

i was trying to keep it afloat myself whilst swimming making it more dificult to actually swim

A little less buoyant

Not as buoyant as we were hoping

Love

Quality-Overall18%+1.32

It is well made with a good

Excellent product

No complaints

Exercise/Sports Suitability13%+0.54

Excellent combination of kick board and pull buoy

Overall, it is a useful 2 in 1 board for those practicing techniques as well as those developing skills in training sessions

Perfect for my little boy swimming training

Advertised Vs Actual Product8%+0.88

Exactly what I need

As described

Does what it should

Value For Money7%+0.19

a very fair price

Good Value

Good value for money

Buoyancy7%+0.11

Float

Good float

Sturdy and great for helping child learn to swim

Return

0.8% Return rate 65% Fixable by listing

Size-Overall51%██▆▅▇▆

really big compared to the ones my kids are use to in the pool

But very small

Because it's small

Quality-Overall9%▁▄▁▆█▃
Functionality-Overall6%▁▄█▁▂▃
Advertised Vs Actual Product4%▁▆▃█▂▁
Strength4%█▁▃▁▂▂

Very flimsy compared to a two pack of cheaper ones I brought for same price

Flimsy and weak very easy to submerge while kicking

FAQ

Common Kickboard questions

Answered from the same tracked data.