Katana
weak search conversion (0.4%) — Katana doesn't clear our bar today.
Flapen Score
Is Katana profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Katana is a £38K/yr Amazon United Kingdom market (309K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Katana: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.0% over the last 90 days and 0.4% of searches end in a purchase.
£38K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 24 products
Top Katana products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SHASHAYA Japanese Anime Sword 75cm(30in) Bamboo Samurai Katana Sword Handmade Katana Anime Cosplay Props Bamboo Blade Toys for Kids Boys Girls Gift Party Favor
- Price
- £20.25
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 4y ago
Udekit Japanese Anime Ninja Bamboo Sword Katana-41inches(104cm) with Belt and Sword Holder For Kids Aldult Cosplay Costume Halloween Dress-Up Carnival and Anime Party
- Price
- £26.62
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10316
- Price
- £33.21
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago
57 SPECIAL REPLICAS Accessory - Japanese with scabbard and stand 103 cm (Dragon White 4KM100-405WH)
- Price
- £53.62
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
Udekit Japanese Anime Ninja Bamboo Sword Katana-41inches(104cm) with Belt and Sword Holder For Kids Aldult Cosplay Costume Halloween Dress-Up Carnival and Anime Party
- Price
- £27.42
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 8mo ago
Trending
90-day click momentum57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10316
- Price
- £33.21
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago
57 SPECIAL REPLICAS Bokken Sword 102 cm in Polypropylene
- Price
- £37.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10318
- Price
- £32.25
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago
57 SPECIAL REPLICAS Accessory - Japanese with scabbard and stand 103 cm (Michonne JT6559-B)
- Price
- £53.57
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
57 SPECIAL REPLICAS Accessory - Japanese with scabbard and stand 103 cm (Kill Bill HKS114D 101cm)
- Price
- £53.90
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
Newest
by launch date57 SPECIAL REPLICAS Bokken Sword 102 cm in Polypropylene
- Price
- £37.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10316
- Price
- £33.21
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago
57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10318
- Price
- £32.25
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago
57 SPECIAL REPLICAS Accessory - Japanese with scabbard and stand 103 cm (Dragon White 4KM100-405WH)
- Price
- £53.62
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
57 SPECIAL REPLICAS Accessory - Japanese with scabbard and stand 103 cm (Kill Bill HKS114D 101cm)
- Price
- £53.90
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
35
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
14%
- 57 SPECIAL REPLICAS37%
- Udekit19%
- SHASHAYA18%
- Rubies6%
- XMJAD3%
- KPTKP3%
- Open — no brand owns it (8 brands, 14%)
Katana demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Top Katana search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- katana139K/yr
- samurai sword69K/yr
- katana sword48K/yr
- wooden katana17K/yr
- katana sword real steel8K/yr
- samurai sword real11K/yr
- japanese sword4K/yr
- katanas4K/yr
- real katana4K/yr
- japanese samurai sword4K/yr
What reviews say buyers love and hate about Katana
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Very well made”
“Gift”
“It was cheap and looks so”
“as expected”
“Nice weight”
What buyers complain about
57% of reviews“Low-quality”
“Not a full size katana”
“the instructions were so bad though”
“Plastic and cheap”
“no back strap”
Katana return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Katana questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
