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Katana

Fail

Buyers convert on only 0.4% of searches, so Katana is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£38K/yr309K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
51%top-5 click share · 14 brands · 35 sellers

Flapen Score

Katana against its category

The dotted line is the Sports & Outdoors average. Past it, Katana is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katana market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Katana 309K times last year and spent an estimated £38K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
0.4%
Market size, estimated
£38Ka year
Peak month
October2.5× the quietest month
Top search term
katana139K searches a year

02 · Price

A sale here is worth £33.43.

Listings sell for £33.43 on average, from £5.97 to £85.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £33.43 that is £0 to £3K a year per listing.

Average price
£33.43inside the $15 to $100 sweet spot
Price range
£5.97–£85.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #205 within Martial Arts. It carries 103 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
33%
Out of stock, average day
6.6%
Average rank
#205in Martial Arts
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
103per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Katana products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

35

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

14%

  • 57 SPECIAL REPLICAS37%
  • Udekit19%
  • SHASHAYA18%
  • Rubies6%
  • XMJAD3%
  • KPTKP3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Katana search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Katana search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katana139K/yr
  • samurai sword69K/yr
  • katana sword48K/yr
  • wooden katana17K/yr
  • katana sword real steel8K/yr
  • samurai sword real11K/yr
  • japanese sword4K/yr
  • katanas4K/yr
  • real katana4K/yr
  • japanese samurai sword4K/yr

Reviews and returns

What reviews say buyers love and hate about Katana

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.19

Low-quality

Poor Quality

Size-Overall9%−0.09

Not a full size katana

could definitely be bigger for an adult

Instructions/User Manual/Troubleshooting6%+0.26

the instructions were so bad though

Material Quality6%−0.20

Plastic and cheap

Strap/String Quality6%−0.07

no back strap

Love

Quality-Overall41%−0.19

Very well made

Great quality sword

Amazing quality

Gifting Purpose10%+1.68

Gift

Best gift bought

A really cool gift for my boyfriend

Value For Money10%−0.07

It was cheap and looks so

But its fine for the money I suppose

Definitely worth the price

Advertised Vs Actual Product7%+0.67

as expected

expected

Good for what I expected

Weight Light5%+0.89

Nice weight

It has good weight too

Return

1.0% Return rate 19% Fixable by listing

Quality-Overall17%▁▅█▄▃▅

Low-quality

Poor Quality

Defective Material/Parts16%▁▄▇▂█▁
Material Quality10%█▁▄▁▁▇

Plastic and cheap

Size-Overall9%█▁▃▃▂▁

Not a full size katana

could definitely be bigger for an adult

Strength9%▁▆▂█▁▆

It's very plastic and chunky

FAQ

Common Katana questions

Answered from the same tracked data.