- Flapen Score
- 46 / 100Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 5046
- Market size
- £38K/yr309K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 51%top-5 click share · 14 brands · 35 sellers
Flapen Score
Katana against its category
The dotted line is the Sports & Outdoors average. Past it, Katana is stronger. Inside it, weaker.
Market
The Katana market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Katana 309K times last year and spent an estimated £38K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 309K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £38Ka year
- Peak month
- October2.5× the quietest month
- Top search term
- katana139K searches a year
02 · Price
A sale here is worth £33.43.
Listings sell for £33.43 on average, from £5.97 to £85.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £33.43 that is £0 to £3K a year per listing.
- Average price
- £33.43inside the $15 to $100 sweet spot
- Price range
- £5.97–£85.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #205 within Martial Arts. It carries 103 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 33%
- Out of stock, average day
- 6.6%
- Average rank
- #205in Martial Arts
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 103per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Katana products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SHASHAYA Japanese Anime Sword 75cm(30in) Bamboo Samurai Katana Sword Handmade Katana Anime Cosplay Props Bamboo Blade Toys for Kids Boys Girls Gift Party Favor
- Price
- £20.25
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 4y ago

Udekit Japanese Anime Ninja Bamboo Sword Katana-41inches(104cm) with Belt and Sword Holder For Kids Aldult Cosplay Costume Halloween Dress-Up Carnival and Anime Party
- Price
- £26.62
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago

57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10316
- Price
- £33.21
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago

57 SPECIAL REPLICAS Accessory - Japanese with scabbard and stand 103 cm (Dragon White 4KM100-405WH)
- Price
- £53.62
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

Udekit Japanese Anime Ninja Bamboo Sword Katana-41inches(104cm) with Belt and Sword Holder For Kids Aldult Cosplay Costume Halloween Dress-Up Carnival and Anime Party
- Price
- £27.42
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 8mo ago
Trending
estimated 90-day click momentum
57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10316
- Price
- £33.21
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago

57 SPECIAL REPLICAS Bokken Sword 102 cm in Polypropylene
- Price
- £37.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10318
- Price
- £32.25
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago

57 SPECIAL REPLICAS Accessory - Japanese with scabbard and stand 103 cm (Michonne JT6559-B)
- Price
- £53.57
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

57 SPECIAL REPLICAS Accessory - Japanese with scabbard and stand 103 cm (Kill Bill HKS114D 101cm)
- Price
- £53.90
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
Newest
by launch date
57 SPECIAL REPLICAS Bokken Sword 102 cm in Polypropylene
- Price
- £37.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10316
- Price
- £33.21
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago

57 SPECIAL REPLICAS Katana Sword 103 cm - Decorative Bamboo Katana with Scabbard & Display Stand - Handcrafted Japanese Replica JT10318
- Price
- £32.25
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 2mo ago

57 SPECIAL REPLICAS Accessory - Japanese with scabbard and stand 103 cm (Dragon White 4KM100-405WH)
- Price
- £53.62
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

57 SPECIAL REPLICAS Accessory - Japanese with scabbard and stand 103 cm (Kill Bill HKS114D 101cm)
- Price
- £53.90
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
35
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 96%
Open market
14%
- 57 SPECIAL REPLICAS37%
- Udekit19%
- SHASHAYA18%
- Rubies6%
- XMJAD3%
- KPTKP3%
- Open — no brand owns it (8 brands, 14%)
Demand
Katana search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Katana search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- katana139K/yr
- samurai sword69K/yr
- katana sword48K/yr
- wooden katana17K/yr
- katana sword real steel8K/yr
- samurai sword real11K/yr
- japanese sword4K/yr
- katanas4K/yr
- real katana4K/yr
- japanese samurai sword4K/yr
Reviews and returns
What reviews say buyers love and hate about Katana
We read the reviews and the return reasons for every product selling here.
“Low-quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Katana questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









