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K Flex Flights

Fail

Demand is soft, at -60.6% this quarter, so K Flex Flights is a Fail.

Flapen Score
35
35 / 100
Ranks 749 of 792 Sports & Outdoors niches · −15 vs the category median of 50
Market size
£362K/yr1.5M searches / yr
90-day growth
-60.6%search demand this quarter
Competition
61%top-5 click share · 4 brands · 10 sellers

Flapen Score

K Flex Flights against its category

The dotted line is the Sports & Outdoors average. Past it, K Flex Flights is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The K Flex Flights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for K Flex Flights 1.5M times last year and spent an estimated £362K. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £362K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-60.6%
Conversion, latest week
2.4%
Market size, estimated
£362Ka year
Peak month
January7.8× the quietest month
Top search term
k flex flights413K searches a year

02 · Price

A sale here is worth £10.24.

Listings sell for £10.24 on average, from £4.63 to £14.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £10.24 that is £8K to £10K a year per listing.

Average price
£10.24under the $15 to $100 sweet spot
Price range
£4.63–£14.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #15 within Darts & Dartboards. It carries 3,394 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#15in Darts & Dartboards
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,394per listing
Listings tracked
16

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top K Flex Flights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£72K£109K£145K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Target Darts84%
  • CyeeLife8%
  • GYTFOG5%
  • WINMAU2%

Demand

K Flex Flights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.8×

Search terms

Top K Flex Flights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • k flex flights413K/yr
  • k flex287K/yr
  • kflex128K/yr
  • kflex dart flights161K/yr
  • target k flex56K/yr
  • integrated dart flights61K/yr
  • k flex dart flights64K/yr
  • nitro flights35K/yr
  • dart flights and stems all in one30K/yr
  • k flex darts50K/yr

Reviews and returns

What reviews say buyers love and hate about K Flex Flights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.19

Shaft all broke within a week

Breaking after a few games

Broken after 2 months awful

Value For Money10%+0.54

Great product, expensive though

the price is quite expensive for just 3 of them

Over priced

Quality-Overall9%+1.46

Cheap

Rubbish

No quality

Size-Overall7%−0.02

The stem is about a millimetre longer than the originals

theyre smaller than the average flight size

the o-rings are very small

Functionality-Overall6%−0.03

They dont fly properly

didnt help me get a 180

Love

Quality-Overall29%+1.46

Overall, look good and perform well

Amazing quality

The build quality is great

Value For Money14%+0.54

Good value

Money well spent

Worth the money

Advertised Vs Actual Product5%+0.31

Does what it says on the box

does the job

As described

Design-Overall5%+0.36

Design is good

Nice slick black design

The design helps reduce deflections

Color4%+0.40

true to colour

They're great colours too

Love these black

Return

0.6% Return rate 57% Fixable by listing

Size-Overall30%▇▆▆▆▇█

The stem is about a millimetre longer than the originals

theyre smaller than the average flight size

the o-rings are very small

Color9%▄▇▆▆█▅
Durability8%▄▅▂▆▃█

Shaft all broke within a week

Breaking after a few games

Broken after 2 months awful

Quality-Overall8%▆▆█▂▃▄

Cheap

Rubbish

No quality

Defective Material/Parts8%█▄▆█▁▁

FAQ

Common K Flex Flights questions

Answered from the same tracked data.