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John Cena Figure

Fail

Demand is soft, at -31.3% this quarter, so John Cena Figure is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£46K/yr222K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
37%top-5 click share · 14 brands · 222 sellers

Flapen Score

John Cena Figure against its category

The dotted line is the Sports & Outdoors average. Past it, John Cena Figure is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The John Cena Figure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for John Cena Figure 222K times last year and spent an estimated £46K. The top 5 brands take 89% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
1.0%
Market size, estimated
£46Ka year
Top search term
john cena132K searches a year

02 · Price

A sale here is worth £21.57.

Listings sell for £21.57 on average, from £3.36 to £115.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.57 that is £0 to £2K a year per listing.

Average price
£21.57inside the $15 to $100 sweet spot
Price range
£3.36–£115.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #1,154 within Supporters' Gear. It carries 219 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
80%
Out of stock, average day
13.8%
Average rank
#1,154in Supporters' Gear
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
219per listing
Listings tracked
41

04 · Newcomers

Amazon counts 5 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top John Cena Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

222

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

37%

Top 20: 82%

Open market

8%

  • Mattel39%
  • WWE28%
  • Popgear15%
  • shumintaojin4%
  • HWC Trading3%
  • Funko3%
  • Open — no brand owns it (8 brands, 8%)

Demand

John Cena Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.9× · 8 of 12 months tracked

Search terms

Top John Cena Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • john cena132K/yr
  • john cena figure48K/yr
  • wwe figures john cena12K/yr
  • wwe john cena figure9K/yr
  • john cen7K/yr
  • john cena action figure8K/yr
  • wwe john cena7K/yr

Reviews and returns

What reviews say buyers love and hate about John Cena Figure

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall44%0.00

Tiny

Smaller than I expected

Comes us very small

Material Quality19%−0.10

Cheap and tacky plastic

Very flimsy and plastic - not worth the money so we returned Im afraid

Advertised Vs Actual Product13%−0.06

Son spent his pocket money on this so its really rubbish to mislead

Product description is completely wrong

Value For Money13%−0.02

Overpriced

Waste of money

Durability6%−0.01

the other trousers just fall out

Love

Quality-Overall29%+2.84

Good quality toy

Excellent quality

Good value quality card

Size-Overall26%0.00

Adjustable for size so will get good wear out if it for some time to come

Fits perfectly

True to size and great quality

Value For Money13%−0.02

good value fir money

I would say its reasonably priced aswell

Great value

Collectibles12%+1.00

Great collectible

This was absolutely a must have for my collection

Lovely figure grandson collects them

Durability4%−0.01

Great product with upto date wrestlers represented on it

not flimsy like many toy accessories

Return

0.6% Return rate 64% Fixable by listing

Size-Overall49%▁▁▂█▇█

Tiny

Smaller than I expected

Comes us very small

Advertised Vs Actual Product9%▁█▁▁▃▁

Son spent his pocket money on this so its really rubbish to mislead

Product description is completely wrong

Frame Quality8%▁█▅▁▁▁
Value For Money5%█▁▂▁▁▁

Overpriced

Waste of money

Defective Material/Parts5%▁▁█▁▁▁

FAQ

Common John Cena Figure questions

Answered from the same tracked data.