john cena figure
Skip itSoft demand (-31.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£21.57avg listing price — sweet spot $15–$100
Review moat
Great219.12avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Price range
Great£3.36–£115.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£46K£46K/yr · 222K searches
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, john cena figure is a £46K/yr Amazon United Kingdom market (222K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
john cena figure market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £43K–£54K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,154
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 54%
- Out of stock
- 13.8%
- Avg brand age
- 39 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
222
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
37%
Top 20: 82%
Open market
8%
- Mattel39%
- WWE28%
- Popgear15%
- shumintaojin4%
- HWC Trading3%
- Funko3%
- Open — no brand owns it (8 brands, 8%)
Demand
Weekly Amazon search volume, last 33 weeks — -31.3% search growth over the last 90 days.Top john cena figure search terms
- john cena132K/yr
- john cena figure48K/yr
- wwe figures john cena12K/yr
- wwe john cena figure9K/yr
- john cen7K/yr
- john cena action figure8K/yr
- wwe john cena7K/yr
Top john cena figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WWE John Cena 2026 Mattel Main Event Series Top Picks Wrestling Action Figure Toy The Retirement Tour
WWE£22.524.7★26 rev
Mattel WWE Championship Showdown Action Figures 2-Pack with Accessory Series #23 The Rock & John Cena Collectible Set 6-inch
Mattel£30.844.7★154 rev
Mattel WWE Elite Collection Top Picks Action Figures & Accessories Set 6-inch Collectible John Cena with Swappable Hands & Ring Gear JHV15
Mattel£19.204.8★18 rev
WWE John Cena Retirement Tour Mattel Elite Collection Greatest Hits Series 10 Wrestling Action Wrestler Figure Toy
WWE£30.795.0★5 rev
WWE Superstars T-Shirt Kids 5-15 Years Grey Official Merchandise
Popgear£9.104.8★449 rev
Newest
by launch date
Mattel WWE Ultimate Edition Action Figure & Accessories Set John Cena 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points JHV97
Mattel£31.013 rev
Mattel WWE Elite Collection Top Picks Action Figures & Accessories Set 6-inch Collectible John Cena with Swappable Hands & Ring Gear JHV15
Mattel£19.2018 rev
WWE Star Series John Cena Action Figure 6Y+
Mattel£17.7310 rev
WWE Boys PJs Set Boys Pyjamas Championship Belt Design Boys Shorts Pyjamas Fun Kids Nightwear White 9-10 Years
WWE£13.7710 rev
WWE John Cena Retirement Tour Mattel Elite Collection Greatest Hits Series 10 Wrestling Action Wrestler Figure Toy
WWE£30.795 rev
Trending
90-day click momentumMattel WWE Elite Collection Top Picks Action Figures & Accessories Set 6-inch Collectible John Cena with Swappable Hands & Ring Gear JHV15
Mattel£19.204.8★
WWE Star Series John Cena Action Figure 6Y+
Mattel£17.734.4★
Mattel WWE Ultimate Edition Action Figure & Accessories Set John Cena 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points JHV97
Mattel£31.014.6★
Loveternal Funny T-Shirts for Men 3D Tee Shirt Hairy Chest Graphic Casual Lovely Graphic Summer Short Sleeve T-Shirt XXL
Loveternal£14.104.2★
WWE Boys PJs Set Boys Pyjamas Championship Belt Design Boys Shorts Pyjamas Fun Kids Nightwear White 9-10 Years
WWE£13.773.6★
What buyers say about john cena figure
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality toy”
“Adjustable for size so will get good wear out if it for some time to come”
“good value fir money”
“Great collectible”
“Great product with upto date wrestlers represented on it”
“Gift”
“Playability”
“Quality & Design”
“As described”
“Nice quality print and fabric”
What buyers complain about
“Tiny”
“Cheap and tacky plastic”
“Son spent his pocket money on this so its really rubbish to mislead”
“Overpriced”
“the other trousers just fall out”
“see through sweaty fabric”
Top return reasons
Common questions
- Is john cena figure profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 41 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the john cena figure niche?
- 14 brands and 222 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in john cena figure?
- Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 0.6%.
- What does it cost to enter the john cena figure niche?
- Listings span £3.36–£115.86; the average listing price is £21.57 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.