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John Cena Figure

Fail

Demand is soft, at -31.3% this quarter, so John Cena Figure is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£46K/yr222K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
37%top-5 click share · 14 brands · 222 sellers

Flapen Score

John Cena Figure against its category

The dotted line is the Sports & Outdoors average. Past it, John Cena Figure is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The John Cena Figure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for John Cena Figure 222K times last year and spent an estimated £46K. The top 5 brands take 89% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
1.0%
Market size, estimated
£46Ka year
Top search term
john cena132K searches a year

02 · Price

A sale here is worth £21.57.

Listings sell for £21.57 on average, from £3.36 to £115.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.57 that is £0 to £2K a year per listing.

Average price
£21.57inside the $15 to $100 sweet spot
Price range
£3.36–£115.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #1,154 within Supporters' Gear. It carries 219 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
80%
Out of stock, average day
13.8%
Average rank
#1,154in Supporters' Gear
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
219per listing
Listings tracked
41

04 · Newcomers

5 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top John Cena Figure products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

222

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 82%

Open market

8%

  • Mattel39%
  • WWE28%
  • Popgear15%
  • shumintaojin4%
  • HWC Trading3%
  • Funko3%
  • Open — no brand owns it (8 brands, 8%)

Demand

John Cena Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.9× · 8 of 12 months tracked

Search terms

Top John Cena Figure search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • john cena132K/yr
  • john cena figure48K/yr
  • wwe figures john cena12K/yr
  • wwe john cena figure9K/yr
  • john cen7K/yr
  • john cena action figure8K/yr
  • wwe john cena7K/yr

Reviews and returns

What reviews say buyers love and hate about John Cena Figure

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Tiny”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common John Cena Figure questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data