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Jaw Exerciser

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -29.8% this quarter, so Jaw Exerciser is a Maybe.

Flapen Score
50
50 / 100
Ranks 386 of 792 Sports & Outdoors niches · on the category median
Market size
£106K/yr155K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
68%top-5 click share · 13 brands · 16 sellers

Flapen Score

Jaw Exerciser against its category

The dotted line is the Sports & Outdoors average. Past it, Jaw Exerciser is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jaw Exerciser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jaw Exerciser 155K times last year and spent an estimated £106K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
6.2%
Market size, estimated
£106Ka year
Peak month
August2.5× the quietest month
Top search term
jaw trainer80K searches a year

02 · Price

A sale here is worth £11.10.

Listings sell for £11.10 on average, from £3.27 to £30.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.10 that is £3K to £6K a year per listing.

Average price
£11.10under the $15 to $100 sweet spot
Price range
£3.27–£30.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #297 within Fitness. It carries 318 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#297in Fitness
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
318per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Jaw Exerciser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

18%

  • Tilcare27%
  • BOLT RUSH24%
  • HUGEOAKS10%
  • BTOPB8%
  • smim8%
  • KFDDRN5%

Demand

Jaw Exerciser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.5×

Search terms

Top Jaw Exerciser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jaw trainer80K/yr
  • jaw exerciser24K/yr
  • jawline trainer18K/yr
  • jaw shaper8K/yr
  • jawline exerciser5K/yr
  • face exerciser5K/yr
  • jaw exerciser men5K/yr
  • mewing4K/yr
  • jaw trainer men3K/yr
  • jaw strengthener3K/yr

Reviews and returns

What reviews say buyers love and hate about Jaw Exerciser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.41

Avoid no good quslity

Poor quality

worst quality ever

Durability16%−0.13

Broke after a couple of days

They don't last long

Split in half after a few weeks of using it

Hard Feel14%−0.09

Very Tough

A lot harder than I expected

it was extremely tough

Value For Money8%−0.10

This one feels like cheap regular gum being sold at a premium price

expensive

more expensive than a gym membership

Instructions/User Manual/Troubleshooting7%−0.16

No instructions

Love

Advertised Vs Actual Product21%+0.55

like their advertised

Work exactly as described

All Im going to say yes it works

Ease Of Use12%+1.16

Its easy enough to use

Get chiselled the easy way

I've found these far easier to clamp

Quality-Overall11%−0.41

it literally looks as good as new

no complaints

Quality product

Oral Hygiene8%+0.36

Better, safer and easier to get a mouthguard version

A. I think its great you dont even see it in my mouth unlike all of them excellent

Durability7%−0.13

they are durable good quality

getting damaged in anyway so extremely durable with great results after only a few weeks

it literally looks as good as new

Return

0.2% Return rate 24% Fixable by listing

Functionality-Overall26%▄▄█▁▆▄
Advertised Vs Actual Product15%█▃▁▁▁▆

honestly feels misleading

Very misleading product

Not as described

Instructions/User Manual/Troubleshooting13%▄▄█▄▁▁

No instructions

Quality-Overall11%▁▁▁▆▁█

Avoid no good quslity

Poor quality

worst quality ever

Durability7%▁█▁▇▁▁

Broke after a couple of days

They don't last long

Split in half after a few weeks of using it

FAQ

Common Jaw Exerciser questions

Answered from the same tracked data.