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Infinity Hoop

Fail

Shoppers spend only $27K a year here, so Infinity Hoop is a Fail.

Flapen Score
39
39 / 100
Ranks 702 of 792 Sports & Outdoors niches · −11 vs the category median of 50
Market size
£27K/yr69K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
70%top-5 click share · 12 brands · 20 sellers

Flapen Score

Infinity Hoop against its category

The dotted line is the Sports & Outdoors average. Past it, Infinity Hoop is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Infinity Hoop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Infinity Hoop 69K times last year and spent an estimated £27K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
3.1%
Market size, estimated
£27Ka year
Peak month
February2.5× the quietest month
Top search term
infinity hoop49K searches a year

02 · Price

A sale here is worth £12.63.

Listings sell for £12.63 on average, from £6.00 to £26.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.63 that is £0 to £1K a year per listing.

Average price
£12.63under the $15 to $100 sweet spot
Price range
£6.00–£26.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #92 within Fitness. It carries 2,243 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
74%
Out of stock, average day
17.3%
Average rank
#92in Fitness
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,243per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Infinity Hoop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 falling

Sellers

20

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

9%

  • Active 10024%
  • Snrtevu22%
  • FLYVOLE18%
  • JLoibao12%
  • TASBER11%
  • Elviora4%
  • Open — no brand owns it (6 brands, 9%)

Demand

Infinity Hoop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Search terms

Top Infinity Hoop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • infinity hoop49K/yr
  • exercise ring4K/yr
  • exercise hoop with ball4K/yr
  • smart weighted hula hoop2K/yr
  • infinity-hoop1K/yr
  • smart hula hoop with weight ball2K/yr
  • weight loss hoop2K/yr
  • weighted hula hoop plus size3K/yr
  • infinity hoop plus size2K/yr
  • sway hoop170/yr

Reviews and returns

What reviews say buyers love and hate about Infinity Hoop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level18%−0.03

Quite noisy

Very loud

Very noisy

Quality-Overall10%+0.61

Great product, quality could be improved

Cheap rubbish

Not as good as the one I had before

Durability9%−0.17

broke after 1 month of using it a couple of times a week :

am not sure its going to last

the thing has fallen apart while using it

Strength8%−0.13

Extremely flimsy -

Flimsy

Not robust at all

Functionality-Overall6%−0.12

Doesn't work

it does not work no matter how you try to use it

Love

Quality-Overall16%+0.61

Easy to put on and take off, good quality

Good piece of kit

Excellent product

Exercise/Sports Suitability13%+1.79

So its definitely a good exercise

Great workout

Good exercise ring

Value For Money12%+0.36

Good value for money

a really good price

Worth the price

Ease Of Use12%+1.21

Easy to use

Its easy to use once you get the hang of it

Easy to get going

Size-Overall7%−0.08

Fit is good

Fun whilst keeping fit

Will fit big girls

Return

1.2% Return rate 16% Fixable by listing

Functionality-Overall12%█▂▁▄▃▆

Doesn't work

it does not work no matter how you try to use it

Quality-Overall11%▁▅█▄▃▃

Great product, quality could be improved

Cheap rubbish

Not as good as the one I had before

Noise Level10%█▆█▅▄▆

Quite noisy

Very loud

Very noisy

Size-Overall8%▆█▁▂▆▅

Doesn't fit

It was small

Item is very small

Durability8%▅▄▇█▃▅

broke after 1 month of using it a couple of times a week :

am not sure its going to last

the thing has fallen apart while using it

FAQ

Common Infinity Hoop questions

Answered from the same tracked data.