indoor football
Skip itSoft demand (-31.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great305.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.83avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£7.84–£21.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£66K£66K/yr · 120K searches
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, indoor football is a £66K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
indoor football market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £63K–£79K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 69%
- Out of stock
- 6.6%
- Avg brand age
- 41 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
51
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
9%
- Jofuni44%
- Mitre30%
- Safe Sport Gear5%
- NINE4%
- FORZA4%
- Top Bins4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Top indoor football search terms
- indoor football84K/yr
- indoor ball9K/yr
- indoor football size 57K/yr
- house ball7K/yr
- silent football3K/yr
- football indoor4K/yr
- indoor footballs3K/yr
- house football4K/yr
Top indoor football products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jofuni Indoor Soft Football for House Home Training Ball Standard Size 4 Soft & Safe Ball for Teenager 6-12 Indoor Dribbling Training Football Gift for Kids Boys (Colorful-Size 4)
Jofuni£15.604.5★95 rev
Jofuni Indoor Soft Football for House Home Training Ball Standard Size 4 Soft & Safe Ball for Teenager 6-12 Indoor Dribbling Training Football Gift for Kids Boys(Size 4)
Jofuni£13.964.5★95 rev
Mitre Unisex Ultimatch Indoor Football Shape Retention Ball Yellow/Blk 4
Mitre£16.854.1★426 rev
Mitre Ultimatch Indoor Football Shape Retention Ball Yellow/Black 1
Mitre£11.944.1★426 rev
Mitre Ultimatch Indoor Football Dark Yellow/Black Size 5
Mitre£21.344.1★358 rev
Newest
by launch dateJofuni Indoor Soft Football for House Home Training Ball Standard Size 4 Soft & Safe Ball for Teenager 6-12 Indoor Dribbling Training Football Gift for Kids Boys (Colorful-Size 4)
Jofuni£15.6095 rev
Top Bins Indoor Pro House Football - Soft and Safe Indoor Football Size 4 - Created for Inside Your Home and Yard - Gift for Boys or Girls with Pump
Top Bins£12.655 rev
Jofuni Indoor Soft Football for House Home Training Ball Standard Size 4 Soft & Safe Ball for Teenager 6-12 Indoor Dribbling Training Football Gift for Kids Boys(Size 4)
Jofuni£13.9695 rev
NINE FIFA Basic Football Size 3 4 5 Ideal for Men & Women Gifts Soccer Ball Soft Touch TPE Foam Layer Perfect Bounce Moisten Needle Restricted Bladder (Pink 5)
NINE£9.1957 rev
ROLANCIO Indoor Football Size 4 Soft & Safe Youth Football for Home and Yards Ideal for Silent Dribbling Training Perfect Football Gift Fun Soft House Ball
ROLANCIO£20.8653 rev
Trending
90-day click momentumTop Bins Indoor Pro House Football - Soft and Safe Indoor Football Size 4 - Created for Inside Your Home and Yard - Gift for Boys or Girls with Pump
Top Bins£12.655.0★
Jofuni Indoor Soft Football for House Home Training Ball Standard Size 4 Soft & Safe Ball for Teenager 6-12 Indoor Dribbling Training Football Gift for Kids Boys (Colorful-Size 4)
Jofuni£15.604.5★
NINE FIFA Basic Football Size 3 4 5 Ideal for Men & Women Gifts Soccer Ball Soft Touch TPE Foam Layer Perfect Bounce Moisten Needle Restricted Bladder (Pink 5)
NINE£9.194.4★
Mitre Unisex Ultimatch Indoor Football Shape Retention Ball Yellow/Blk 4
Mitre£16.854.1★
Mitre Ultimatch Indoor Football Dark Yellow/Black Size 5
Mitre£21.344.1★
What buyers say about indoor football
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“I think it's OK for indoor use”
“Nice and soft, without being like a airflow or sponge ball”
“Good product, great value”
“The lightweight design makes it much safer for children compared to a standard ball”
“its a good size”
“Just as described”
“Nice ball for safety in the house”
“the bright colours”
“Its provided hours of fun”
What buyers complain about
“If you don't it will break fast”
“Not as soft as thought”
“I would say NOTHING is 100% safe indoors with kids”
“Arrived flat so need to have a pump to blow it up”
“It's roughly a size 3”
“Very flimsy pump”
“not soft or quiet”
“Really poor at this price”
“although cheaply made”
“This was quite disappointing the ball had a sticker on it”
Top return reasons
Common questions
- Is indoor football profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the indoor football niche?
- 10 brands and 51 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in indoor football?
- Top complaints mined from reviews: Durability, Hard Feel, Suitable For Indoor. The return rate is 0.8%.
- When does demand for indoor football peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the indoor football niche?
- Listings span £7.84–£21.34; the average listing price is £15.83 (sweet spot $15–$100). The average incumbent carries 305 reviews — the moat a new listing must climb.