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Indoor Football

Fail

Demand is soft, at -31.3% this quarter, so Indoor Football is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£66K/yr120K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
74%top-5 click share · 10 brands · 51 sellers

Flapen Score

Indoor Football against its category

The dotted line is the Sports & Outdoors average. Past it, Indoor Football is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indoor Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indoor Football 120K times last year and spent an estimated £66K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
3.5%
Market size, estimated
£66Ka year
Peak month
December7.5× the quietest month
Top search term
indoor football84K searches a year

02 · Price

A sale here is worth £15.83.

Listings sell for £15.83 on average, from £7.84 to £21.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £15.83 that is £4K to £8K a year per listing.

Average price
£15.83inside the $15 to $100 sweet spot
Price range
£7.84–£21.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #66 within Football. It carries 305 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
77%
Out of stock, average day
6.6%
Average rank
#66in Football
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
305per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Indoor Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

51

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

9%

  • Jofuni44%
  • Mitre30%
  • Safe Sport Gear5%
  • NINE4%
  • FORZA4%
  • Top Bins4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Indoor Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Indoor Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • indoor football84K/yr
  • indoor ball9K/yr
  • indoor football size 57K/yr
  • house ball7K/yr
  • silent football3K/yr
  • football indoor4K/yr
  • indoor footballs3K/yr
  • house football4K/yr

Reviews and returns

What reviews say buyers love and hate about Indoor Football

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.18

If you don't it will break fast

probably missing a few weeks per year

The first one ripped

Hard Feel9%−0.11

Not as soft as thought

it's actually quite hard

Not as soft/quiet as expected

Suitable For Indoor6%+0.62

I would say NOTHING is 100% safe indoors with kids

so not really an indoor ball

Really disappointed as Im not sure a product advertised for indoor use can be so unsuitable

Flatness6%−0.09

Arrived flat so need to have a pump to blow it up

Goes flat after a few weeks of use

Size-Overall4%+0.42

It's roughly a size 3

Love

Quality-Overall23%+2.22

Excellent product

it seems well made overall

Exceptional quality for price

Suitable For Indoor18%+0.62

I think it's OK for indoor use

Great for Safe Indoor Practice

It's good for an indoor ball

Soft Feel6%

Nice and soft, without being like a airflow or sponge ball

the material feels soft

The cover adds a little softness

Value For Money5%−0.01

Good product, great value

Fair price point

Great value for the price

Weight Light5%+0.16

The lightweight design makes it much safer for children compared to a standard ball

Not too heavy and nice and soft feel too

lightweight

Return

0.8% Return rate 26% Fixable by listing

Inflation/Deflation26%▄▆█▇▇▁
Size-Overall13%▁▇█▅▆▅

It's roughly a size 3

Advertised Vs Actual Product6%█▁▁▁▅▁
Leak-Proof5%▄▄▁█▅▁
Soft Feel5%▁█▃▁▁█

FAQ

Common Indoor Football questions

Answered from the same tracked data.