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Ice Skate Bag

Fail

Demand is soft, at -48.1% this quarter, so Ice Skate Bag is a Fail.

Flapen Score
32
32 / 100
Ranks 773 of 792 Sports & Outdoors niches · −18 vs the category median of 50
Market size
£29K/yr116K searches / yr
90-day growth
-48.1%search demand this quarter
Competition
78%top-5 click share · 10 brands · 15 sellers

Flapen Score

Ice Skate Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Ice Skate Bag is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Skate Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ice Skate Bag 116K times last year and spent an estimated £29K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-48.1%
Conversion, latest week
2.2%
Market size, estimated
£29Ka year
Peak month
December3.7× the quietest month
Top search term
ice skate bag39K searches a year

02 · Price

A sale here is worth £11.37.

Listings sell for £11.37 on average, from £7.22 to £18.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £11.37 that is £1K to £3K a year per listing.

Average price
£11.37under the $15 to $100 sweet spot
Price range
£7.22–£18.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #14 within Skates, Skateboards & Scooters. It carries 317 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
4.8%
Average rank
#14in Skates, Skateboards & Scooters
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
317per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Ice Skate Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

15

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

8%

  • Kefiyis68%
  • YWKJDDM8%
  • Blackace arteesol7%
  • JSUOEO3%
  • Tniytru3%
  • WZHHDM3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Ice Skate Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Ice Skate Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice skate bag39K/yr
  • roller skate bag23K/yr
  • skate bag20K/yr
  • ice skating bag15K/yr
  • roller skates bag6K/yr
  • ice skates bag8K/yr
  • ice skate bags6K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Skate Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength25%−0.23

Bag feels flimsy

The bag is so flimsy

A bit flimsy

Size-Overall17%−0.08

Bag not fit for purpose

Not fit for purpose

would struggle to fit bigger

Durability14%−0.13

Broke on first use

this came apart at the seams after just two uses

Lasted a few months before the zip broke

Zipper Quality11%−0.11

After only being used twice the zip has broken

Zip broke 1 month after purchasing

Zipper is not durable

Quality-Overall10%+0.67

the only element which lowering quality of the product drastically

Poor Quality

Very poor quality

Love

Value For Money25%+1.78

Good value for money

Good value

well made value for money

Size-Overall17%−0.08

Good size

fits my roller skates

Great size bag

Quality-Overall14%+0.67

Good quality skate bags

Perfect and good quality

Good quality and detail

Pockets/Compartments9%+0.64

handy having the different compartments

love the mesh side pockets

Good skate carry bag

Compactness6%+0.62

Nice and spacious for a pair of roller blades, good space in the middle section which we use for knee pads, drinks, snacks, jumpers etc

Return

1.9% Return rate 41% Fixable by listing

Size-Overall35%▄▄▅█▇▅

Bag not fit for purpose

Not fit for purpose

would struggle to fit bigger

Zipper Quality24%▆█▇▅▄▄

After only being used twice the zip has broken

Zip broke 1 month after purchasing

Zipper is not durable

Strength8%▃▂▆▁▁█

Bag feels flimsy

The bag is so flimsy

A bit flimsy

Quality-Overall8%█▃▄▁▅█

the only element which lowering quality of the product drastically

Poor Quality

Very poor quality

Strap/String Quality5%▃▄▁▆█▁

FAQ

Common Ice Skate Bag questions

Answered from the same tracked data.