ice axe
Skip itSoft demand (-78.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great154.43avg incumbent reviews — the moat a new listing must climb
Avg price
Great£64.09avg listing price — sweet spot $15–$100
Price range
Great£22.07–£116.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£29K£29K/yr · 47K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-78.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ice axe is a £29K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
ice axe market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £16K–£32K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 17.5%
- Avg brand age
- 62 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Thusine60%
- Salewa27%
- Namvo5%
- Kong Italy5%
- C.A.M.P.4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 26 weeks — -78.4% search growth over the last 90 days.Top ice axe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Axe Throwing Game for Backyard Axe Throwing Target Set Games with 6 Throwing Axes & 6 Dart Bristle Target Outdoor Indoor Yard Games for Adults Kids Activity Carnival Games
Thusine£41.433.9★74 rev
Alpinist Combi Crampon
Salewa£92.784.6★435 rev
Salewa Alpine-X Ice Axe Night 53 Unisex
Salewa£86.484.8★34 rev
Namvo Crampons for Hiking Boots 10 Teeth Comes with snowboard Welding Chain Stainless Steel Crampons Crampons Ice Cleats Traction Snow Grips for Boots Shoes
Namvo£22.074.2★337 rev
KONG DHINO CLASSIC
Kong Italy£34.834.3★57 rev
Newest
by launch dateAxe Throwing Game for Backyard Axe Throwing Target Set Games with 6 Throwing Axes & 6 Dart Bristle Target Outdoor Indoor Yard Games for Adults Kids Activity Carnival Games
Thusine£41.4374 rev
C.A.M.P. - Neve - 57 cm
C.A.M.P.£54.64113 rev
Namvo Crampons for Hiking Boots 10 Teeth Comes with snowboard Welding Chain Stainless Steel Crampons Crampons Ice Cleats Traction Snow Grips for Boots Shoes
Namvo£22.07337 rev
Salewa Alpine-X Ice Axe Night 53 Unisex
Salewa£86.4834 rev
Salewa North-X Ice Axe Night Unisex
Salewa£116.3931 rev
Trending
90-day click momentumAxe Throwing Game for Backyard Axe Throwing Target Set Games with 6 Throwing Axes & 6 Dart Bristle Target Outdoor Indoor Yard Games for Adults Kids Activity Carnival Games
Thusine£41.433.9★
C.A.M.P. - Neve - 57 cm
C.A.M.P.£54.644.6★
Alpinist Combi Crampon
Salewa£92.784.6★
Salewa Alpine-X Ice Axe Night 53 Unisex
Salewa£86.484.8★
Salewa North-X Ice Axe Night Unisex
Salewa£116.394.4★
What buyers say about ice axe
What buyers praise and complain about, mined from review topics.What buyers love
“My family enjoyed this game”
“Quality product”
What buyers complain about
“Not good for steep mountaineering”
“Stand is unusable after 2 uses”
Top return reasons
Common questions
- Is ice axe profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 7 tracked products. 90-day search growth is -78.4%. Flapen's verdict: Skip it (27/100).
- How competitive is the ice axe niche?
- 5 brands and 15 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ice axe?
- Top complaints mined from reviews: Terrain Suitability, Durability. The return rate is 3.3%.
- What does it cost to enter the ice axe niche?
- Listings span £22.07–£116.39; the average listing price is £64.09 (sweet spot $15–$100). The average incumbent carries 154 reviews — the moat a new listing must climb.