Is hurdles profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 27 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +39.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the hurdles niche?

12 brands and 33 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in hurdles?

Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 0.3%.

What does it cost to enter the hurdles niche?

Listings span £7.77–£115.50; the average listing price is £34.59 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.

hurdles

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible£34.59

avg listing price — sweet spot $15–$100

Review moat

Great244.81

avg incumbent reviews — the moat a new listing must climb

Price range

Great£7.77–£115.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+39.7%

90-day search growth — must beat 0% to launch

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£59K

£59K/yr · 106K searches

According to Flapen's Amazon United Kingdom niche tracking, hurdles is a £59K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

hurdles market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £52K–£69K; units × avg price
Conversion rate: 1.6%
Avg BSR: #35
Page quality: 0%
Prime: 30%
Sponsored: 85%
Out of stock: 0.7%
Avg brand age: 49 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

14%

FORZA57%
Nws11%
Meister6%
Splay4%
YISSVIC4%
22YardsPro4%
Open — no brand owns it (6 brands, 14%)

Demand

Weekly Amazon search volume, last 8 weeks — +39.7% search growth over the last 90 days.

Open Trend

Top hurdles search terms

forza43K/yr +38.0%0.1% conv.
hurdles22K/yr +39.2%1.4% conv.
forza football11K/yr +26.4%0.6% conv.
hurdles for kids5K/yr +191.9%2.7% conv.
hurdles training equipment8K/yr +44.1%2.0% conv.
agility hurdles7K/yr +12.0%2.1% conv.
football hurdles6K/yr +52.7%2.7% conv.
forza football training equipment4K/yr -67.0%0.4% conv.

All search terms

Top hurdles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FORZA Mini Target Goals [3ft x 2.5ft | 4ft x 2.5ft] - The Worlds #1 Garden Football Goals! | UK-Made 2 Min Setup Unbreakable Goalpost - Buy Once Play Forever! (4ft x 2.5ft)

FORZA£31.734.5★277 rev

Nws FORZA Speed Training/Agility Hurdles [Pack of 6] | 6 Inch Hurdles | Multi Sports Equipment | Fitness Agility Set | Optional Carry Bag (Without Carry Bag)

Nws£19.654.7★362 rev

FORZA Wave Football Rebounder Master Your First Touch! | The Worlds #1 4-in-1 Passing Rebound Board 2 Min Setup Unbreakable Design & 8kg Rock-Solid Stability Buy FORZA Play Forever!

FORZA£54.284.5★67 rev

FORZA Top Bins Football Goal Corner Target [Net World Sports] (Pack Of 1 Without Bag)

FORZA£16.004.5★64 rev

Meister ZoomFlex Agility Hurdles with Carry Bag - Flex-Safe Modular Speed Training - 6 Safety Orange

Meister£28.614.6★70 rev

Newest

by launch date

FORZA Folding POD Football Goal - Portable Aluminium Training Goal (Yellow 3 x 2 Without Carry Bag)

FORZA£115.5010 rev

3w ago

FORZA Mini Target Goals [3ft x 2.5ft | 4ft x 2.5ft] - The Worlds #1 Garden Football Goals! | UK-Made 2 Min Setup Unbreakable Goalpost - Buy Once Play Forever! (4ft x 2.5ft)

FORZA£31.73277 rev

3mo ago

PUMA Orbita Cup Premier League 2025/26 Football Brilliance 5

PUMA£15.22320 rev

6mo ago

FORZA POD Goal Lite High-Performance Quick-Fold Football Goal for Garden Park & Training Drills (Fluro Yellow 4 x 2)

FORZA£92.350 rev

7mo ago

FORZA Adjustable Weighted Training Hurdles | Set of 5 Height-Adjustable Hurdles (27in42in) with Weighted Bases for Enhanced Stability Ideal for Agility & Speed Training in Multiple Sports

FORZA£74.485 rev

1y ago

What buyers say about hurdles

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Great quality equipment”

Value For Money25%

“Good value”

Advertised Vs Actual Product10%

“Works as it should”

Size-Overall10%

“perfect size”

Exercise/Sports Suitability5%

“Great for agility”

Instructions/User Manual/Troubleshooting4%

“the instructions were easy to follow”

Durability2%

“Didn't pop within 2 weeks so that's good”

Compactness2%

“Compact and useful”

Fun/Entertainment Experience2%

“Son enjoys playing with this”

Ease Of Use2%

“Easy for it to be pulled off the straps”

What buyers complain about

Durability25%

“Broke”

Size-Overall25%

“Not fit for purpose”

Value For Money11%

“expensive”

Quality-Overall11%

“Not the best to be honest”

Stitch/Finish/Polish4%

“Within 40 minutes of using the football the stitching came loose”

Flatness3%

“Went flat within a few weeks”

Strength3%

“Not strong enough”

Design-Overall3%

“Poor design”

Adhesion/Stickiness2%

“stick to a grass surface”

Strap/String Quality2%

“we can see another string fraying which will inevitably break soon”

Top return reasons

Size-Overall49%

Defective Material/Parts8%

Quality-Overall7%

Inflation/Deflation7%

Functionality-Overall4%

Advertised Vs Actual Product4%

Assembly/Installation3%

Value For Money3%

Gifting Purpose2%

Strength2%

Common questions

Is hurdles profitable to sell on Amazon United Kingdom?: The niche generates £59K/yr across 27 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +39.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the hurdles niche?: 12 brands and 33 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in hurdles?: Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 0.3%.
What does it cost to enter the hurdles niche?: Listings span £7.77–£115.50; the average listing price is £34.59 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.