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Hurdles

Hurdles shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 15Growth 62Conversion 20Competition 62Returns 99Price range 78Avg price 95Brand share 38Review moat 88Quality gap 65
This niche Category average

Is Hurdles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hurdles is a £59K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 56/100.

Hurdles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +39.7% over the last 90 days and 1.6% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr2K
Search volume / yr+39.7%106K
Conversion rate1.6%
Avg price£34.59

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers12 · 33
Top-5 product click share48%
Open market18%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement85%
New entrants (1y)5· 1 succeeded
Avg rating4.4★
Avg reviews245

Top Hurdles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

33

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

14%

  • FORZA57%
  • Nws11%
  • Meister6%
  • Splay4%
  • YISSVIC4%
  • 22YardsPro4%
  • Open — no brand owns it (6 brands, 14%)

Hurdles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR1.6%Products27Brands12Top 5 Brands82%OOS Rate0.7%Rating4.4★Reviews245Avg BSR#35
3K2KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Top Hurdles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • forza43K/yr
  • hurdles22K/yr
  • forza football11K/yr
  • hurdles for kids5K/yr
  • hurdles training equipment8K/yr
  • agility hurdles7K/yr
  • football hurdles6K/yr
  • forza football training equipment4K/yr

What reviews say buyers love and hate about Hurdles

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall31%

Great quality equipment

Value For Money25%

Good value

Advertised Vs Actual Product10%

Works as it should

Size-Overall10%

perfect size

Exercise/Sports Suitability5%

Great for agility

What buyers complain about

91% of reviews
Durability25%

Broke

Size-Overall25%

Not fit for purpose

Value For Money11%

expensive

Quality-Overall11%

Not the best to be honest

Stitch/Finish/Polish4%

Within 40 minutes of using the football the stitching came loose

Hurdles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Defective Material/Parts
8%
3Quality-Overall
7%
4Inflation/Deflation
7%
5Functionality-Overall
4%

Common Hurdles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hurdles 56/100 on Amazon United Kingdom — Worth a look. The niche generates £59K/yr across 27 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +39.7% over the last 90 days.
Hurdles buyers on Amazon United Kingdom complain most about Durability, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.3%.