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Hurdles

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $59K a year here, so Hurdles is a Maybe.

Flapen Score
56
56 / 100
Top 27% of 792 Sports & Outdoors niches · +6 vs the category median of 50
Market size
£59K/yr106K searches / yr
90-day growth
+39.7%search demand this quarter
Competition
48%top-5 click share · 12 brands · 33 sellers

Flapen Score

Hurdles against its category

The dotted line is the Sports & Outdoors average. Past it, Hurdles is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hurdles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hurdles 106K times last year and spent an estimated £59K. The top 5 brands take 82% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+39.7%
Conversion, latest week
1.6%
Market size, estimated
£59Ka year
Top search term
forza43K searches a year

02 · Price

A sale here is worth £34.59.

Listings sell for £34.59 on average, from £7.77 to £115.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £34.59 that is £0 to £3K a year per listing.

Average price
£34.59inside the $15 to $100 sweet spot
Price range
£7.77–£115.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #35 within Football. It carries 245 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
30%
Out of stock, average day
0.7%
Average rank
#35in Football
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
245per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Hurdles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

33

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

14%

  • FORZA57%
  • Nws11%
  • Meister6%
  • Splay4%
  • YISSVIC4%
  • 22YardsPro4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Hurdles search demand

Weekly searches over the year. Pick a range.

3K2KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Hurdles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • forza43K/yr
  • hurdles22K/yr
  • forza football11K/yr
  • hurdles for kids5K/yr
  • hurdles training equipment8K/yr
  • agility hurdles7K/yr
  • football hurdles6K/yr
  • forza football training equipment4K/yr

Reviews and returns

What reviews say buyers love and hate about Hurdles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.20

Broke

It lasted less than a week

Terrible lasted 6 days

Size-Overall25%−0.10

Not fit for purpose

A bit on the small side

The cones were rather small like for a dolls house

Value For Money11%+1.64

expensive

Not really worth the money

Complete waste of money

Quality-Overall11%+1.81

Not the best to be honest

Poor quality

Stitch/Finish/Polish4%−0.04

Within 40 minutes of using the football the stitching came loose

the seams started coming apart

Stitching come loose after very little play

Love

Quality-Overall31%+1.81

Great quality equipment

Excellent product

Quality items will the bag as shown in the advert

Value For Money25%+1.64

Good value

Worth the money

Good value for money

Advertised Vs Actual Product10%

Works as it should

Does the job

As described

Size-Overall10%−0.10

perfect size

size is great for 11 to 15 years olds my 3 boys love it

fits well and true to size

Exercise/Sports Suitability5%+0.47

Great for agility

Excellent training aid for grandson

Return

0.3% Return rate 60% Fixable by listing

Size-Overall49%▃▅▅▇█▇

Not fit for purpose

A bit on the small side

The cones were rather small like for a dolls house

Defective Material/Parts8%▆█▆▁▃▃
Quality-Overall7%▆█▁▂▁▂

Not the best to be honest

Poor quality

Inflation/Deflation7%█▁▃█▅▂
Functionality-Overall4%▁▁▇▁▆█

FAQ

Common Hurdles questions

Answered from the same tracked data.