Horse Riding Helmet
FailShoppers spend only $33K a year here, so Horse Riding Helmet is a Fail.
- Flapen Score
- 39 / 100Ranks 702 of 792 Sports & Outdoors niches · −11 vs the category median of 5039
- Market size
- £33K/yr219K searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 72%top-5 click share · 12 brands · 22 sellers
Flapen Score
Horse Riding Helmet against its category
The dotted line is the Sports & Outdoors average. Past it, Horse Riding Helmet is stronger. Inside it, weaker.
Market
The Horse Riding Helmet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Horse Riding Helmet 219K times last year and spent an estimated £33K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £33Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- horse riding helmet63K searches a year
02 · Price
A sale here is worth £23.17.
Listings sell for £23.17 on average, from £7.93 to £65.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.17 that is £0 to £2K a year per listing.
- Average price
- £23.17inside the $15 to $100 sweet spot
- Price range
- £7.93–£65.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #59 within Equestrian. It carries 348 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 47%
- Out of stock, average day
- 14.4%
- Average rank
- #59in Equestrian
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 348per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Horse Riding Helmet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LeMieux Pom Pom Horse Riding Hat Silk - Hunter Green -One Size
- Price
- £17.45
- Rating
- 4.7/5
- Reviews
- 1,558
- Age
- 6y ago

LeMieux Pom Pom Horse Riding Hat Silk in Navy with 4 Way Stretch Fabric Coordinates with Base Layers & Saddle Pads - One Size
- Price
- £19.02
- Rating
- 4.7/5
- Reviews
- 1,558
- Age
- 4y ago

Riding Helmet Horse Riding Sport Helmets Protective Head Gear for Women Men Equestrian Equipment(Bow-knot size:58cm)
- Price
- £30.14
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 4y ago

Horse Masters Shires Riding Hat (Size 5961cm) Clearance | PAS015:2011 Safety | Lightweight High-Shine Helmet with Crystals | Adjustable Fit Ventilated CoolDry Liner Equestrian Horse Riding Hat
- Price
- £65.14
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

Riding Helmet Equestrian Helmet Adjustable Horse Riding Hat Safety Headwear Horseback Sport Helmets Protective Head Gear for Women Men Equestrian Equipment(SIZE:58cm Bow-knot)
- Price
- £31.96
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago
Trending
90-day click momentum
JOINPAYA Kids Equestrian Helmet Protective Gear Breathable Horse Riding Helmet for Children Boys and Girls Youth Riding Training
- Price
- £23.00
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 10mo ago

AXKAL Horse Riding Gloves for Women Premium Fabric Anti-Slip Grip Equestrian Value 1 Pair Ladies Riding Glove Lightweight Breathable Design for Training & Competition (Black S)
- Price
- £7.93
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 1y ago

WTACTFUL 3-Pack Breathable Cooling Skull Cap for Men & Women
- Price
- £12.28
- Rating
- 4.3/5
- Reviews
- 470
- Age
- 8mo ago

AMRTA Horse Riding Gloves Women Ladies Equestrian Grip 1 Pair(Black M)
- Price
- £8.57
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 3y ago

Riding Helmet Equestrian Helmet Adjustable Horse Riding Hat Safety Headwear Horseback Sport Helmets Protective Head Gear for Women Men Equestrian Equipment(SIZE:58cm Bow-knot)
- Price
- £31.96
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago
Newest
by launch date
Riding Helmet Equestrian Helmet Adjustable Horse Riding Hat Safety Headwear Horseback Sport Helmets Protective Head Gear for Women Men Equestrian Equipment(SIZE:58cm Bow-knot)
- Price
- £31.96
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

WTACTFUL 3-Pack Breathable Cooling Skull Cap for Men & Women
- Price
- £12.28
- Rating
- 4.3/5
- Reviews
- 470
- Age
- 8mo ago

Horse Masters Shires Riding Hat (Size 5961cm) Clearance | PAS015:2011 Safety | Lightweight High-Shine Helmet with Crystals | Adjustable Fit Ventilated CoolDry Liner Equestrian Horse Riding Hat
- Price
- £65.14
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

JOINPAYA Kids Equestrian Helmet Protective Gear Breathable Horse Riding Helmet for Children Boys and Girls Youth Riding Training
- Price
- £23.00
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 10mo ago

AXKAL Horse Riding Gloves for Women Premium Fabric Anti-Slip Grip Equestrian Value 1 Pair Ladies Riding Glove Lightweight Breathable Design for Training & Competition (Black S)
- Price
- £7.93
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
12 flat
Sellers
22
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
11%
- LeMieux63%
- Kisbeibi10%
- Horse Masters6%
- ZESHGON4%
- PFIFF4%
- AMRTA3%
- Open — no brand owns it (6 brands, 11%)
Demand
Horse Riding Helmet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Horse Riding Helmet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- horse riding helmet63K/yr
- riding hat35K/yr
- horse riding hat22K/yr
- hat silks for riding hats16K/yr
- riding hat silk13K/yr
- hat silk10K/yr
- riding helmet7K/yr
- kids horse riding helmet7K/yr
- horse riding helmet kids6K/yr
- equestrian hats & helmets6K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Riding Helmet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the best
Poor quality
did not meet British safely standard
they come up small
Not comfortable feels like wearing cardboard on head very hard cardboard
Love
Good quality light & comfortable
Good quality
it seems a reliable
Great fit
the fitment was exactly correct as per the sizing guide that is shown on the item
Perfect fit for my lad
For the price, it seems a reliable and attractive helmet for riding
Good value for money
Great value
Follow. the instructions and thet do work
Good gloves
Return
1.6% Return rate 88% Fixable by listing
they come up small
did not meet British safely standard
Not the best
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Riding Helmet questions
Answered from the same tracked data.









