Is horse riding gloves profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (42/100).

How competitive is the horse riding gloves niche?

11 brands and 25 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in horse riding gloves?

Top complaints mined from reviews: Quality-Overall, Touch/Button Controls, Size-Overall. The return rate is 2.2%.

When does demand for horse riding gloves peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the horse riding gloves niche?

Listings span £4.06–£21.69; the average listing price is £10.50 (sweet spot $15–$100). The average incumbent carries 632 reviews — the moat a new listing must climb.

horse riding gloves

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Review moat

Good631.58

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.50

avg listing price — sweet spot $15–$100

Price range

Okay£4.06–£21.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Market size

Bad£35K

£35K/yr · 145K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, horse riding gloves is a £35K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

horse riding gloves market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £32K–£42K; units × avg price
Conversion rate: 2.3%
Avg BSR: #20
Page quality: 0%
Prime: 82%
Sponsored: 68%
Out of stock: 2.0%
Avg brand age: 58 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

13%

AF EQUESTRIAN19%
FINGER TEN17%
Rhinegold17%
AMRTA12%
LeMieux12%
AXKAL11%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -22.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top horse riding gloves search terms

horse riding gloves59K/yr -17.1%1.5% conv.
riding gloves44K/yr -23.3%1.5% conv.
horse riding gloves kids12K/yr -22.6%1.0% conv.
riding gloves ladies equestrian6K/yr -30.5%2.7% conv.
horse riding gloves women15K/yr -31.0%2.7% conv.
equestrian gloves11K/yr -36.8%0.5% conv.

All search terms

Top horse riding gloves products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AMRTA Horse Riding Gloves Women Ladies Equestrian Grip 1 Pair(Black M)

AMRTA£8.574.5★107 rev

FINGER TEN Womens Horse Riding Gloves Stretchable Equestrian Horseback Youth Girls Anti Slip Breathable Lightweight Perfect for Biking Cycling (Black S)

FINGER TEN£7.944.6★254 rev

AF EQUESTRIAN Ladies Horse Riding Gloves Equestrian Premium Synthetic Leather Sui Sereno Ladies Gloves Snake Skin Design (Black Medium)

AF EQUESTRIAN£9.634.6★346 rev

Rhinegold Cotton Pimple Grip Horse Riding Gloves - Black - Large - Non-Slip Lightweight Womens Equestrian Gloves with Velcro Fasten and Elasticated Wrist - Riding Gloves Ladies Equestrian

Rhinegold£4.064.4★394 rev

AXKAL Horse Riding Gloves for Women Premium Fabric Anti-Slip Grip Equestrian Value 1 Pair Ladies Riding Glove Lightweight Breathable Design for Training & Competition (Black S)

AXKAL£7.934.2★25 rev

Newest

by launch date

Lamicall Cycling Gloves for Men Women - [5mm Shock-Absorbing Pad] Half Finger Bike Gloves with Anti-Slip Silicone Summer Breathable MTB Gloves Weight Lifting Gloves for Gym Climbing Hiking Crossfit

Lamicall£12.16371 rev

5mo ago

AXKAL Horse Riding Gloves for Women Premium Fabric Anti-Slip Grip Equestrian Value 1 Pair Ladies Riding Glove Lightweight Breathable Design for Training & Competition (Black S)

AXKAL£7.9325 rev

1y ago

AXKAL Horse Riding Gloves for Women Premium Fabric Anti-Slip Grip Equestrian Value 1 Pair Ladies Riding Glove Lightweight Breathable Design for Training & Competition (Black M)

AXKAL£7.8125 rev

1y ago

AXKAL Horse Riding Gloves Women Professional Equestrian Horseback Value Pair Ladies Riding Gloves Mittens Breathable Stretchable for Youth Girls Outdoor Sport (Black M)

AXKAL£8.0742 rev

2y ago

LeMieux Pro Mesh Horse Riding Gloves - Black XS

LeMieux£21.6936 rev

3y ago

What buyers say about horse riding gloves

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fit well”

Quality-Overall16%

“Great quality”

Value For Money15%

“Good price”

Comfort-Overall12%

“More comfortable”

Grip6%

“The anti-slip silicone on the palms provides excellent control, whether Im holding handlebars, weights, or climbing equipment”

Protection3%

“good protection from branches and brambles”

Warmth3%

“Great for winter”

Advertised Vs Actual Product2%

“Exactly as expected, all good,”

Weight Light2%

“lightweight”

Exercise/Sports Suitability2%

“Overall, a well-presented sporting accessory”

What buyers complain about

Quality-Overall13%

“these feel like a very cheap set of fingerless gloves”

Touch/Button Controls10%

“On my phone the touch on screen doesn't work”

Size-Overall10%

“they are still a little too large”

Warmth7%

“There not warm”

Durability7%

“Bad durability”

Thickness6%

“Thin”

Material Quality3%

“Cheap material”

Grip3%

“a bit too grippy really”

Cushion2%

“which didnt offer much cushioning or support”

Value For Money2%

“At the price of £14.99 at time of review they are not significantly better quality than others half the price”

Top return reasons

Size-Overall86%

Quality-Overall2%

Warmth1%

Comfort-Overall1%

Grip1%

Material Quality1%

Water Resistance1%

Color1%

Functionality-Overall1%

Suitability Hot Weather1%

Common questions

Is horse riding gloves profitable to sell on Amazon United Kingdom?: The niche generates £35K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (42/100).
How competitive is the horse riding gloves niche?: 11 brands and 25 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in horse riding gloves?: Top complaints mined from reviews: Quality-Overall, Touch/Button Controls, Size-Overall. The return rate is 2.2%.
When does demand for horse riding gloves peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the horse riding gloves niche?: Listings span £4.06–£21.69; the average listing price is £10.50 (sweet spot $15–$100). The average incumbent carries 632 reviews — the moat a new listing must climb.