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Horse Riding Gloves

Fail

Shoppers spend an estimated $35K a year here, so Horse Riding Gloves is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£35K/yr145K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
43%top-5 click share · 11 brands · 25 sellers

Flapen Score

Horse Riding Gloves against its category

The dotted line is the Sports & Outdoors average. Past it, Horse Riding Gloves is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Riding Gloves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Riding Gloves 145K times last year and spent an estimated £35K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
2.3%
Market size, estimated
£35Ka year
Peak month
December3.8× the quietest month
Top search term
horse riding gloves59K searches a year

02 · Price

A sale here is worth £10.50.

Listings sell for £10.50 on average, from £4.06 to £21.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.50 that is £0 to £1K a year per listing.

Average price
£10.50under the $15 to $100 sweet spot
Price range
£4.06–£21.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #20 within Equestrian. It carries 632 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
82%
Out of stock, average day
2.0%
Average rank
#20in Equestrian
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
632per listing
Listings tracked
38

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Horse Riding Gloves products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

25

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 85%

Open market

13%

  • AF EQUESTRIAN19%
  • FINGER TEN17%
  • Rhinegold17%
  • AMRTA12%
  • LeMieux12%
  • AXKAL11%
  • Open — no brand owns it (5 brands, 13%)

Demand

Horse Riding Gloves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Horse Riding Gloves search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • horse riding gloves59K/yr
  • riding gloves44K/yr
  • horse riding gloves kids12K/yr
  • riding gloves ladies equestrian6K/yr
  • horse riding gloves women15K/yr
  • equestrian gloves11K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Riding Gloves

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“these feel like a very cheap set of fingerless gloves”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Horse Riding Gloves questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data