Skip to content

Horse Riding Gloves

Fail

Shoppers spend only $35K a year here, so Horse Riding Gloves is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£35K/yr145K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
43%top-5 click share · 11 brands · 25 sellers

Flapen Score

Horse Riding Gloves against its category

The dotted line is the Sports & Outdoors average. Past it, Horse Riding Gloves is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Riding Gloves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Riding Gloves 145K times last year and spent an estimated £35K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
2.3%
Market size, estimated
£35Ka year
Peak month
December3.8× the quietest month
Top search term
horse riding gloves59K searches a year

02 · Price

A sale here is worth £10.50.

Listings sell for £10.50 on average, from £4.06 to £21.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.50 that is £0 to £1K a year per listing.

Average price
£10.50under the $15 to $100 sweet spot
Price range
£4.06–£21.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #20 within Equestrian. It carries 632 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
82%
Out of stock, average day
2.0%
Average rank
#20in Equestrian
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
632per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Horse Riding Gloves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

13%

  • AF EQUESTRIAN19%
  • FINGER TEN17%
  • Rhinegold17%
  • AMRTA12%
  • LeMieux12%
  • AXKAL11%
  • Open — no brand owns it (5 brands, 13%)

Demand

Horse Riding Gloves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Horse Riding Gloves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse riding gloves59K/yr
  • riding gloves44K/yr
  • horse riding gloves kids12K/yr
  • riding gloves ladies equestrian6K/yr
  • horse riding gloves women15K/yr
  • equestrian gloves11K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Riding Gloves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.01

these feel like a very cheap set of fingerless gloves

Poor product

At the price of £14.99 at time of review they are not significantly better quality than others half the price

Touch/Button Controls10%−0.10

On my phone the touch on screen doesn't work

Not proper touchscreen

No so touchscreen

Size-Overall10%+2.15

they are still a little too large

Size come up small

the fit on the finger is really tight

Warmth7%−0.09

There not warm

Also there not warm at all

Useless and not warm at all

Durability7%−0.12

Bad durability

It ripped open in a week

Love

Size-Overall21%+2.15

Fit well

Fits my hands perfectly

The gloves are pretty much true to size

Quality-Overall16%−0.01

Great quality

Great quality gloves

Great quality and value cycling gloves

Value For Money15%+0.22

Good price

Great value

Taking the price point into account, I'd say these are well prices taking into account the quality and functionality

Comfort-Overall12%+0.60

More comfortable

Super comfy and touch screen

On balance these gloves are exceptionally comfortable

Grip6%−0.11

The anti-slip silicone on the palms provides excellent control, whether Im holding handlebars, weights, or climbing equipment

Nice gloves

Excellent grip Very happy with them

Return

2.2% Return rate 91% Fixable by listing

Size-Overall86%██▇▇█▇

they are still a little too large

Size come up small

the fit on the finger is really tight

Quality-Overall2%█▁▄▄▆█

these feel like a very cheap set of fingerless gloves

Poor product

At the price of £14.99 at time of review they are not significantly better quality than others half the price

Warmth1%▁▁▃█▂▁

There not warm

Also there not warm at all

Useless and not warm at all

Comfort-Overall1%█▁▄▄▄▆
Grip1%▁▇█▁▁▁

a bit too grippy really

This means they don't offer much grip flexibility. I find them too stiff

FAQ

Common Horse Riding Gloves questions

Answered from the same tracked data.