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Hockey Stick Grip

Fail

Demand is soft, at -57.5% this quarter, so Hockey Stick Grip is a Fail.

Flapen Score
43
43 / 100
Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 50
Market size
£42K/yr57K searches / yr
90-day growth
-57.5%search demand this quarter
Competition
49%top-5 click share · 12 brands · 20 sellers

Flapen Score

Hockey Stick Grip against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Stick Grip is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Stick Grip market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hockey Stick Grip 57K times last year and spent an estimated £42K. The top 5 brands take 93% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -57.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-57.5%
Conversion, latest week
8.2%
Market size, estimated
£42Ka year
Top search term
hockey stick grip31K searches a year

02 · Price

A sale here is worth £9.06.

Listings sell for £9.06 on average, from £4.63 to £19.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.06 that is £906 to £2K a year per listing.

Average price
£9.06under the $15 to $100 sweet spot
Price range
£4.63–£19.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£906–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #164 within Hockey. It carries 235 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
93%
Out of stock, average day
9.4%
Average rank
#164in Hockey
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
235per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Hockey Stick Grip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

20

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

5%

  • Chamrox38%
  • Y23%
  • Raquex18%
  • GRIBBID14%
  • MKtoko2%
  • UKUSI1%
  • Open — no brand owns it (6 brands, 5%)

Demand

Hockey Stick Grip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Nov · busiest ÷ quietest = 3.5× · 9 of 12 months tracked

Search terms

Top Hockey Stick Grip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey stick grip31K/yr
  • hockey grip13K/yr
  • hockey chamois grip5K/yr
  • hockey grips3K/yr
  • chamois hockey grip4K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Stick Grip

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall44%−0.12

Need longer length

was hoping the length was a bit longer

Grip33%−0.25

Never ever buy the GK01 grip is horrible

Love

Grip37%−0.25

The best thing about this grip is the comfort its so soft

Staple of grips

Good grip

Quality-Overall22%+2.27

Great quality

Really good product

Good product

Advertised Vs Actual Product13%+1.18

As advertised

does what it meant too

Comfort-Overall8%+0.45

comfy to feel highly recommend

Comfortable and gives a good grip

Comfy, lengthy and effective

Adhesion/Stickiness6%+0.55

Sticky

Great glue will buy again

Return

0.4% Return rate 41% Fixable by listing

Adhesion/Stickiness24%▁▅▇██▃
Color23%█▄▃▁▆▁
Size-Overall12%▁█▆▁▁█

Need longer length

was hoping the length was a bit longer

Grip12%▁▁▁▆▃█

Never ever buy the GK01 grip is horrible

Functionality-Overall5%▁▁▆█▁▁

FAQ

Common Hockey Stick Grip questions

Answered from the same tracked data.