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Hockey Stick Bag

Fail

Demand is soft, at -63.4% this quarter, so Hockey Stick Bag is a Fail.

Flapen Score
41
41 / 100
Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 50
Market size
£64K/yr111K searches / yr
90-day growth
-63.4%search demand this quarter
Competition
44%top-5 click share · 7 brands · 27 sellers

Flapen Score

Hockey Stick Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Stick Bag is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Stick Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hockey Stick Bag 111K times last year and spent an estimated £64K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -63.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-63.4%
Conversion, latest week
2.1%
Market size, estimated
£64Ka year
Peak month
September13.4× the quietest month
Top search term
hockey bag37K searches a year

02 · Price

A sale here is worth £28.02.

Listings sell for £28.02 on average, from £9.02 to £69.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £28.02 that is £0 to £3K a year per listing.

Average price
£28.02inside the $15 to $100 sweet spot
Price range
£9.02–£69.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #35 within Hockey. It carries 51 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
3.9%
Average rank
#35in Hockey
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
51per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hockey Stick Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 flat

Sellers

27

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

1%

  • GRAYS30%
  • BYTE22%
  • Osaka21%
  • Kookaburra15%
  • Y9%
  • New 20202%
  • Open — no brand owns it (1 brand, 1%)

Demand

Hockey Stick Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.4×

Search terms

Top Hockey Stick Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey bag37K/yr
  • hockey stick bag54K/yr
  • hockey bags7K/yr
  • grays hockey bag4K/yr
  • grays hockey stick bag9K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Stick Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality33%−0.26

The heavier the contents of the bag means the strap just slips down to its longest setting which ment I was nearly dragging it along the floor

Strap no good

Strap has a major fault theres nothing to stop the strap from slipping down from where you adjust it too

Size-Overall23%+1.07

Slightly bigger than expected

We only needed it for one hockey stick so didn't want an oversized huge one

Love

Advertised Vs Actual Product20%+1.30

does the job

Item as described

Just what we needed

Storage Capacity17%+1.07

Plenty of room to fit lots of kit in

Excellent storage bag plenty of space for everything my son needs to play his hockey match

perfect to store all my caravan accessories neatly under the caravan seat

Quality-Overall15%−0.01

Good quality

Pockets/Compartments10%+0.58

Well made and has a handy front pocket just big enough for a ball and shin guards

Size-Overall10%+1.07

Good size

Plenty of room to fit lots of kit in

Return

1.8% Return rate 74% Fixable by listing

Size-Overall58%▄▄▆██▁

Slightly bigger than expected

We only needed it for one hockey stick so didn't want an oversized huge one

Color14%▄█▅▁▁▁
Zipper Quality6%█▁▁▁▁▁
Gifting Purpose3%▁▁▁▁▁█
Weight Heavy3%▁▁▁▁▁█

FAQ

Common Hockey Stick Bag questions

Answered from the same tracked data.