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Hockey Stick Bag

Fail

Demand is soft, at -63.4% this quarter, so Hockey Stick Bag is a Fail.

Flapen Score
41
41 / 100
Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 50
Market size
£64K/yr111K searches / yr
90-day growth
-63.4%search demand this quarter
Competition
44%top-5 click share · 7 brands · 27 sellers

Flapen Score

Hockey Stick Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Stick Bag is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Stick Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hockey Stick Bag 111K times last year and spent an estimated £64K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -63.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-63.4%
Conversion, latest week
2.1%
Market size, estimated
£64Ka year
Peak month
September13.4× the quietest month
Top search term
hockey bag37K searches a year

02 · Price

A sale here is worth £28.02.

Listings sell for £28.02 on average, from £9.02 to £69.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £28.02 that is £0 to £3K a year per listing.

Average price
£28.02inside the $15 to $100 sweet spot
Price range
£9.02–£69.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #35 within Hockey. It carries 51 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
3.9%
Average rank
#35in Hockey
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
51per listing
Listings tracked
32

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hockey Stick Bag products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 flat

Sellers

27

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 90%

Open market

1%

  • GRAYS30%
  • BYTE22%
  • Osaka21%
  • Kookaburra15%
  • Y9%
  • New 20202%
  • Open — no brand owns it (1 brand, 1%)

Demand

Hockey Stick Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.4×

Search terms

Top Hockey Stick Bag search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hockey bag37K/yr
  • hockey stick bag54K/yr
  • hockey bags7K/yr
  • grays hockey bag4K/yr
  • grays hockey stick bag9K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Stick Bag

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Advertised Vs Actual Product”
33%of negative reviews mention “Strap/String Quality”
1.8%of orders come back
“The heavier the contents of the bag means the strap just slips down to its longest setting which ment I was nearly dragging it along the floor”
A buyer, on “Strap/String Quality”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hockey Stick Bag questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data