Is hockey stick profitable to sell on Amazon United Kingdom?

The niche generates £21K/yr across 6 tracked products. 90-day search growth is -49.8%. Flapen's verdict: Skip it (29/100).

How competitive is the hockey stick niche?

4 brands and 13 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hockey stick?

Top complaints mined from reviews: Quality-Overall, Material Quality, Durability. The return rate is 2.2%.

What does it cost to enter the hockey stick niche?

Listings span £14.28–£45.83; the average listing price is £25.29 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.

hockey stick

Skip it

Soft demand (-49.8% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible92.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible£25.29

avg listing price — sweet spot $15–$100

Price range

Great£14.28–£45.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£21K

£21K/yr · 138K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Growth

Bad-49.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, hockey stick is a £21K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

hockey stick market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £25K–£32K; units × avg price
Conversion rate: 0.6%
Avg BSR: #15
Page quality: 0%
Prime: 83%
Sponsored: 67%
Out of stock: 27.5%
Avg brand age: 52 months
Avg seller age: 199 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

BYTE82%
Kookaburra8%
Y6%
NIWWIN4%

Demand

Weekly Amazon search volume, last 42 weeks — -49.8% search growth over the last 90 days.

Open Trend

Top hockey stick search terms

hockey stick82K/yr -48.1%0.2% conv.
hockey sticks13K/yr -45.9%0.1% conv.
kids hockey stick9K/yr -53.0%0.2% conv.
grays hockey stick12K/yr -59.6%0.0% conv.
junior hockey stick7K/yr -64.5%0.4% conv.
field hockey stick4K/yr -14.0%0.0% conv.
girls hockey stick3K/yr -41.8%0.0% conv.
kookaburra hockey stick4K/yr -63.4%0.0% conv.
hockey stick 36.54K/yr -61.9%0.0% conv.

All search terms

Top hockey stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BYTE HX2 COMPOSITE HOCKEY STICK BLUE (35 LIGHT)

BYTE£27.644.6★92 rev

BYTE HX1 Hockey Stick HX Bag and Glitter Ball Package Set (37.5 Stick)

BYTE£45.834.7★5 rev

Y Y1 Hockey Junior Hockey Stick 30 inch Starter Hockey Stick Boys Hockey Stick Girls Hockey Stick 100% Wood Hockey Stick Kids Equipment

Y£24.934.4★34 rev

NIWWIN LED air powered football hockey set indoor football toysFootball Games - Gifts for Boys Kids 3 4 5 6 7 8 9 10 Year Old Toys

NIWWIN£14.284.3★368 rev

Kookaburra Unisex-Youth Sunfire Hockey Stick Black & Yellow 36.5 Light EU

Kookaburra£24.674.1★9 rev

Newest

by launch date

Kookaburra Unisex-Youth Sunfire Hockey Stick Black & Yellow 36.5 Light EU

Kookaburra£24.679 rev

1y ago

Kookaburra Unisex-Youth Meteor Junior Hockey Stick Black 36.5 Light EU

Kookaburra£14.3846 rev

3y ago

Y Y1 Hockey Junior Hockey Stick 30 inch Starter Hockey Stick Boys Hockey Stick Girls Hockey Stick 100% Wood Hockey Stick Kids Equipment

Y£24.9334 rev

3y ago

NIWWIN LED air powered football hockey set indoor football toysFootball Games - Gifts for Boys Kids 3 4 5 6 7 8 9 10 Year Old Toys

NIWWIN£14.28368 rev

4y ago

BYTE HX1 Hockey Stick HX Bag and Glitter Ball Package Set (37.5 Stick)

BYTE£45.835 rev

5y ago

What buyers say about hockey stick

What buyers praise and complain about, mined from review topics.

What buyers complain about

Quality-Overall33%

“It's cheap for a reason”

Material Quality33%

“Will go for a carbon fibre one next time - this one is poorly made”

Durability33%

“Snapped after less than 1 months use by a 14 year old in school pe lessons”

Top return reasons

Size-Overall72%

Design-Overall11%

Quality-Overall11%

Assembly/Installation6%

Common questions

Is hockey stick profitable to sell on Amazon United Kingdom?: The niche generates £21K/yr across 6 tracked products. 90-day search growth is -49.8%. Flapen's verdict: Skip it (29/100).
How competitive is the hockey stick niche?: 4 brands and 13 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hockey stick?: Top complaints mined from reviews: Quality-Overall, Material Quality, Durability. The return rate is 2.2%.
What does it cost to enter the hockey stick niche?: Listings span £14.28–£45.83; the average listing price is £25.29 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.