hockey shin pads
Skip itSoft demand (-59.6% this quarter) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good941.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.24avg listing price — sweet spot $15–$100
Price range
Good£6.27–£26.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£25K£25K/yr · 101K searches
Growth
Bad-59.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hockey shin pads is a £25K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
hockey shin pads market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £33K–£40K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
45
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
42%
Top 20: 79%
Open market
19%
- GRAYS28%
- AirsFish16%
- Splay12%
- Northdeer11%
- Kookaburra10%
- Y4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -59.6% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 14.0×
Top hockey shin pads search terms
- hockey shin pads59K/yr
- hockey shin guards4K/yr
- hockey shin pads kids4K/yr
- shin pads hockey6K/yr
- kids hockey shin pads5K/yr
- grays hockey shin pads7K/yr
- junior hockey shin pads3K/yr
- hockey shin pads junior8K/yr
- hockey shin pads girls5K/yr
Top hockey shin pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Splay Club Hockey Shin Pad - Medium
Splay£16.374.3★47 rev
Grays Shield Shinguard Shin Pads Grey M
GRAYS£15.974.5★26 rev
Kookaburra Convert Hockey Shin Guard - Black
Kookaburra£19.210.0★0 rev
AirsFish Shin Pads Boys CE Certified Kids Shin Pads with Ankle Protection Breathable Non Slip Extended Adjustable Straps
AirsFish£11.294.6★3,060 rev
Grays G600 Shinguards - AW25
GRAYS£18.234.8★7 rev
Newest
by launch date
Kookaburra Marine/Pink Kookaburra Convert Shin Guards - Medium | PVC shell foam lining & sublimated design. Lightweight protection for junior & club hockey players.
Kookaburra£17.866 rev
Grays G600 Shinguards - AW25
GRAYS£18.237 rev
Shindefender Shin Guards Pads Honeycomb Compression Sleeve Football Shin Guards for Boys Teenagers and Adults Soccer Defender Pads with Superior Impact Absorption Lightweight (Black M)
nnOuOnn£8.20636 rev
Shin Guards Football Youth Kids - Shin Pads for Boys Girls 2-18 Years Old
Wonarby£9.61587 rev
Y1 Hockey S2 Shin Pads Field Hockey Shin Pad Field Hockey Protective Equipment CE Certified Used by International Players
Y£26.8815 rev
Trending
90-day click momentumY1 Hockey S2 Shin Pads Field Hockey Shin Pad Field Hockey Protective Equipment CE Certified Used by International Players
Y£25.264.3★
Splay Club Hockey Shin Pad - Medium
Splay£16.374.3★
Grays G600 Shinguards - AW25
GRAYS£18.234.8★
Shin Pads Girls CE Certified Airsfish Kids Football Shin Guards Breathable Non Slip Extended Adjustable Straps Lightweight Soccer Shin Pads for Boys Girls Teens Leg Calf Protective Gear Pink
AirsFish£10.624.4★
Shin Guards Football Youth Kids - Shin Pads for Boys Girls 2-18 Years Old
Wonarby£9.614.5★
What buyers say about hockey shin pads
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit”
“Good quality shin pads”
“Excellent value for money”
“were really comfortable”
“Good pad”
“Works”
“Great for sports”
“the padded straps keep everything comfortably in place during matches”
“he said they were really easy to put on”
“lightweight”
What buyers complain about
“DO NOT BUY THESE SHIN PADS FOR SKIING”
“Thought I'd get myself some, ordered large and XL to try which fit best, both fit horribly”
“Too light and not worth the price”
“Don't protect”
“my daughter blisters on our shins”
“The only negative point is that the stitching used to attach the pads to the back is quite thin”
“they do take a bit of time to get used to”
“They are a tiny bit bulky”
Top return reasons
Common questions
- Is hockey shin pads profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 41 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -59.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the hockey shin pads niche?
- 17 brands and 45 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in hockey shin pads?
- Top complaints mined from reviews: Exercise/Sports Suitability, Size-Overall, Weight Light. The return rate is 3.3%.
- When does demand for hockey shin pads peak?
- Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 14.0× the quietest.
- What does it cost to enter the hockey shin pads niche?
- Listings span £6.27–£26.88; the average listing price is £13.24 (sweet spot $15–$100). The average incumbent carries 941 reviews — the moat a new listing must climb.