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Hockey Shin Pads

Fail

Demand is soft, at -59.6% this quarter, so Hockey Shin Pads is a Fail.

Flapen Score
37
37 / 100
Ranks 734 of 792 Sports & Outdoors niches · −13 vs the category median of 50
Market size
£25K/yr101K searches / yr
90-day growth
-59.6%search demand this quarter
Competition
42%top-5 click share · 17 brands · 45 sellers

Flapen Score

Hockey Shin Pads against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Shin Pads is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Shin Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hockey Shin Pads 101K times last year and spent an estimated £25K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-59.6%
Conversion, latest week
1.9%
Market size, estimated
£25Ka year
Peak month
September14.0× the quietest month
Top search term
hockey shin pads59K searches a year

02 · Price

A sale here is worth £13.24.

Listings sell for £13.24 on average, from £6.27 to £26.88. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.24 that is £0 to £1K a year per listing.

Average price
£13.24under the $15 to $100 sweet spot
Price range
£6.27–£26.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Football. It carries 941 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#51in Football
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
941per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Hockey Shin Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£995£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 rising

Sellers

45

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

42%

Top 20: 79%

Open market

19%

  • GRAYS28%
  • AirsFish16%
  • Splay12%
  • Northdeer11%
  • Kookaburra10%
  • Y4%

Demand

Hockey Shin Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 14.0×

Search terms

Top Hockey Shin Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockey shin pads59K/yr
  • hockey shin guards4K/yr
  • hockey shin pads kids4K/yr
  • shin pads hockey6K/yr
  • kids hockey shin pads5K/yr
  • grays hockey shin pads7K/yr
  • junior hockey shin pads3K/yr
  • hockey shin pads junior8K/yr
  • hockey shin pads girls5K/yr

Reviews and returns

What reviews say buyers love and hate about Hockey Shin Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Exercise/Sports Suitability25%−0.10

DO NOT BUY THESE SHIN PADS FOR SKIING

Do NOT use for skiing

Size-Overall13%+0.14

Thought I'd get myself some, ordered large and XL to try which fit best, both fit horribly

Weight Light13%−0.05

Too light and not worth the price

Drop/Impact Protection13%−0.06

Don't protect

Allergies13%−0.06

my daughter blisters on our shins

Love

Size-Overall28%+0.14

Great fit

Fit like a glove

Great size for my child

Quality-Overall26%+2.19

Good quality shin pads

High build quality

Good quality

Value For Money12%+1.03

Excellent value for money

Not a bad price for Adidas

Very good price

Comfort-Overall10%+0.75

were really comfortable

My grandson says they are super comfy

Comfortable to wear

Cushion5%−0.06

Good pad

Strong shin pad / protection

Return

3.3% Return rate 92% Fixable by listing

Size-Overall85%▇▇▇█▇█

Thought I'd get myself some, ordered large and XL to try which fit best, both fit horribly

Comfort-Overall2%▂█▅▃▁▁
Quality-Overall1%▁▁▄▁█▁
Advertised Vs Actual Product1%▃▅▃█▁▁
Strap/String Quality1%▆▁█▁▄▁

FAQ

Common Hockey Shin Pads questions

Answered from the same tracked data.