Is hockey ball profitable to sell on Amazon United Kingdom?

The niche generates £37K/yr across 11 tracked products. 90-day search growth is -40.2%. Flapen's verdict: Skip it (31/100).

How competitive is the hockey ball niche?

5 brands and 20 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hockey ball?

Top complaints mined from reviews: Smell. The return rate is 0.4%.

When does demand for hockey ball peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the hockey ball niche?

Listings span £4.42–£15.78; the average listing price is £8.59 (sweet spot $15–$100). The average incumbent carries 544 reviews — the moat a new listing must climb.

hockey ball

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good544.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.59

avg listing price — sweet spot $15–$100

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad£37K

£37K/yr · 44K searches

Price range

Bad£4.42–£15.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-40.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hockey ball is a £37K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 31/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

hockey ball market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £26K–£34K; units × avg price
Conversion rate: 10.0%
Avg BSR: #159
Page quality: 0%
Prime: 73%
Sponsored: 45%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 213 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Optimum59%
GRAYS29%
BYTE5%
Uwin4%
Kookaburra3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -40.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top hockey ball products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Optimum Seamless PVC Hockey Balls - Dimpled & Smooth

Optimum£7.244.6★1,164 rev

Grays Match Hockey Ball Match Hockey Ball - Orange One Size

GRAYS£6.614.5★425 rev

Grays Match Hockey Ball

GRAYS£6.584.5★425 rev

Optimum Fusion Hockey Balls - Durable for Practice & Training Long-Lasting Performance Resists Tears & Splits for Improved Play - Multicoloured

Optimum£7.264.6★1,164 rev

Optimum Fusion Hockey Balls - Durable for Practice & Training Long-Lasting Performance Resists Tears & Splits for Improved Play Pack of 3 Multicolour

Optimum£15.584.6★1,164 rev

Newest

by launch date

Kookaburra Dimple Vision Hockey Ball White

Kookaburra£9.099 rev

1y ago

BYTE Mini Dimple Lightweight Hockey Ball Yellow

BYTE£6.527 rev

2y ago

Optimum Fusion Hockey Balls - Durable for Practice & Training Long-Lasting Performance Resists Tears & Splits for Improved Play Pack of 3 Multicolour

Optimum£15.581,164 rev

3y ago

Optimum Fusion Hockey Balls - Durable for Practice & Training Long-Lasting Performance Resists Tears & Splits for Improved Play Pack of 3 Multi Dimple

Optimum£15.781,164 rev

3y ago

Uwin Hockey Ball Dimple 23 Cm Pvc Pink

Uwin£4.4215 rev

5y ago

What buyers say about hockey ball

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“its a good quality gift”

Advertised Vs Actual Product25%

“Item as described”

Color17%

“Bright colour helps it stand out”

Weight Light8%

“Great weight fun colours good training ball”

Exercise/Sports Suitability8%

“Great for the exercises that need to be done”

What buyers complain about

Smell50%

“Mine came with a foul smell”

Top return reasons

Hard Feel25%

Size-Overall25%

Suitable For Indoor13%

Weight Heavy13%

Smell13%

Leak-Proof13%

Common questions

Is hockey ball profitable to sell on Amazon United Kingdom?: The niche generates £37K/yr across 11 tracked products. 90-day search growth is -40.2%. Flapen's verdict: Skip it (31/100).
How competitive is the hockey ball niche?: 5 brands and 20 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hockey ball?: Top complaints mined from reviews: Smell. The return rate is 0.4%.
When does demand for hockey ball peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the hockey ball niche?: Listings span £4.42–£15.78; the average listing price is £8.59 (sweet spot $15–$100). The average incumbent carries 544 reviews — the moat a new listing must climb.