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Hockey Ball

Fail

The top 5 brands take 100% of clicks, so Hockey Ball is a Fail.

Flapen Score
31
31 / 100
Ranks 777 of 792 Sports & Outdoors niches · −19 vs the category median of 50
Market size
£37K/yr44K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
80%top-5 click share · 5 brands · 20 sellers

Flapen Score

Hockey Ball against its category

The dotted line is the Sports & Outdoors average. Past it, Hockey Ball is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hockey Ball 44K times last year and spent an estimated £37K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
10.0%
Market size, estimated
£37Ka year
Peak month
December3.9× the quietest month
Top search term
hockey ball34K searches a year

02 · Price

A sale here is worth £8.59.

Listings sell for £8.59 on average, from £4.42 to £15.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.59 that is £859 to £2K a year per listing.

Average price
£8.59under the $15 to $100 sweet spot
Price range
£4.42–£15.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£859–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #159 within Equestrian. It carries 544 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#159in Equestrian
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
544per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Hockey Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Optimum59%
  • GRAYS29%
  • BYTE5%
  • Uwin4%
  • Kookaburra3%
  • Open — no brand owns it (0%)

Demand

Hockey Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Reviews and returns

What reviews say buyers love and hate about Hockey Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell50%−0.17

Mine came with a foul smell

Love

Quality-Overall33%

its a good quality gift

Good product

Advertised Vs Actual Product25%+3.17

Item as described

exactly as required

Color17%−0.13

Bright colour helps it stand out

Great colours and weight

Weight Light8%+0.86

Great weight fun colours good training ball

Exercise/Sports Suitability8%+0.86

Great for the exercises that need to be done

Return

0.4% Return rate 25% Fixable by listing

Hard Feel25%▁▁▁▅▁█
Size-Overall25%▁▁█▁█▁
Suitable For Indoor13%▁█▁▁▁▁
Weight Heavy13%
Smell13%▁█▁▁▁▁

Mine came with a foul smell

FAQ

Common Hockey Ball questions

Answered from the same tracked data.