Handlebar Tape
Handlebar Tape shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Handlebar Tape profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Handlebar Tape is a £107K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 58/100.
Handlebar Tape: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +29.4% over the last 90 days and 5.1% of searches end in a purchase.
£107K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 29 products
Top Handlebar Tape products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BBB Cycling Bike Handlebar Tape Road Bike I Foam Grip I Includes Handlebar Plugs I RaceRibbon BHT-01 Black
- Price
- £9.04
- Rating
- 4.2/5
- Reviews
- 6,188
- Age
- 16y ago
BBB Cycling Bike Handlebar Tape Road Bike Foam Grip Bike Tape Includes Handlebar Plugs RaceRibbon BHT-01 Black Cork
- Price
- £8.98
- Rating
- 4.2/5
- Reviews
- 6,188
- Age
- 15y ago
flintronic 2 Rolls Road Bike Handlebar Tape Bicycle Handlebar Tape with End Plugs and Adhesive Strips Anti-slip & Shock-absorbing EVA Comfortable Grip - 2 x 210 cm x 3 cm
- Price
- £5.57
- Rating
- 3.9/5
- Reviews
- 50
- Age
- 7mo ago
Fizik Tempo Bar tape Microtex Classic Black 2mm
- Price
- £14.27
- Rating
- 4.4/5
- Reviews
- 1,245
- Age
- 7y ago
Cinelli Classic Road Cork Handlebar Tape Black
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 3,200
- Age
- 17y ago
Trending
90-day click momentum
ROSSRORE Bicycle Handlebar Tape EVA Road Bike Handlebar Tape Non Slip Shock Absorbing Bar Tape Extra Thick Soft Comfortable Bike Grip Tape Stain Resistant Breathable Cycling Bar Wrap
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 3mo ago
flintronic 2 Rolls Road Bike Handlebar Tape Bicycle Handlebar Tape with End Plugs and Adhesive Strips Anti-slip & Shock-absorbing EVA Comfortable Grip - 2 x 210 cm x 3 cm
- Price
- £5.57
- Rating
- 3.9/5
- Reviews
- 50
- Age
- 7mo ago
Supacaz BIKE BARTAPE SUPER STICKY KUSH BLACK PLUS ANO BLACK PLUGS
- Price
- £26.38
- Rating
- 4.7/5
- Reviews
- 2,758
- Age
- 10y ago
BBB Cycling Bike Handlebar Tape Road Bike Foam Grip Bike Tape Includes Handlebar Plugs RaceRibbon BHT-01 Black Cork
- Price
- £8.98
- Rating
- 4.2/5
- Reviews
- 6,188
- Age
- 15y ago
BBB Cycling Bike Handlebar Tape Road Bike I Foam Grip Bike Tape I Includes Handlebar Plugs I RaceRibbon BHT-01 Grey 200 x 3 cm
- Price
- £6.73
- Rating
- 4.2/5
- Reviews
- 6,188
- Age
- 5y ago
Newest
by launch dateROSSRORE Bicycle Handlebar Tape EVA Road Bike Handlebar Tape Non Slip Shock Absorbing Bar Tape Extra Thick Soft Comfortable Bike Grip Tape Stain Resistant Breathable Cycling Bar Wrap
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 3mo ago
flintronic 2 Rolls Road Bike Handlebar Tape Bicycle Handlebar Tape with End Plugs and Adhesive Strips Anti-slip & Shock-absorbing EVA Comfortable Grip - 2 x 210 cm x 3 cm
- Price
- £5.57
- Rating
- 3.9/5
- Reviews
- 50
- Age
- 7mo ago
Hiuyavy Bike Handlebar Tape 4 Rolls Road Bike Handle Tape Bicycle Bar Tape Breathable Non-Slip Shock-Absorbent for Road Bike and Urban Bikes with Handlebar Plugs(White Blue)
- Price
- £6.42
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 9mo ago
2 Rolls Cycling Bike Handlebar Tape Road Bike Bar Tape EVA Bicycle Handle Strong Grip Tapes Anti Slip Shock-Absorbing Sweat Absorbent with 2 Handlebar Plugs for Gravel Road Bikes 215 cm x 3 cm
- Price
- £5.90
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 11mo ago
Clarks Cycle Systems CHBT-0101 EVA Handlebar Tape Black One Size
- Price
- £5.10
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
37
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
20%
- BBB39%
- Fizik13%
- flintronic8%
- Alien Pros8%
- Cinelli6%
- Deda Elementi5%
Handlebar Tape demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
Top Handlebar Tape search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- handlebar tape61K/yr
- bar tape39K/yr
- bike handlebar tape21K/yr
- bar tape road bike18K/yr
- road bike bar tape9K/yr
- road bike handlebar tape7K/yr
- bike bar tape8K/yr
- handle bar tape7K/yr
- handle bar tape for road bike6K/yr
- bike tape6K/yr
What reviews say buyers love and hate about Handlebar Tape
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Best in the biz”
“Very comfy”
“great tape”
“does what its supposed to”
“Very comfy grip”
What buyers complain about
75% of reviews“No adhesion”
“The grip is not so good”
“This product is junk”
“No flexibility or stretch in the tape”
“Absolutely impossible to remove from the handle bar”
Handlebar Tape return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Handlebar Tape questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
