handlebar tape
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Price range
Good£5.10–£26.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,767.28avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.82avg listing price — sweet spot $15–$100
Market size
Okay£107K£107K/yr · 193K searches
According to Flapen's Amazon United Kingdom niche tracking, handlebar tape is a £107K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
handlebar tape market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £87K–£108K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 86%
- Out of stock
- 3.9%
- Avg brand age
- 51 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
37
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
20%
- BBB39%
- Fizik13%
- flintronic8%
- Alien Pros8%
- Cinelli6%
- Deda Elementi5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
Top handlebar tape search terms
- handlebar tape61K/yr
- bar tape39K/yr
- bike handlebar tape21K/yr
- bar tape road bike18K/yr
- road bike bar tape9K/yr
- road bike handlebar tape7K/yr
- bike bar tape8K/yr
- handle bar tape7K/yr
- handle bar tape for road bike6K/yr
- bike tape6K/yr
Top handlebar tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BBB Cycling Bike Handlebar Tape Road Bike I Foam Grip I Includes Handlebar Plugs I RaceRibbon BHT-01 Black
BBB£9.044.2★6,188 rev
BBB Cycling Bike Handlebar Tape Road Bike Foam Grip Bike Tape Includes Handlebar Plugs RaceRibbon BHT-01 Black Cork
BBB£8.984.2★6,188 rev
flintronic 2 Rolls Road Bike Handlebar Tape Bicycle Handlebar Tape with End Plugs and Adhesive Strips Anti-slip & Shock-absorbing EVA Comfortable Grip - 2 x 210 cm x 3 cm
flintronic£5.573.9★50 rev
Fizik Tempo Bar tape Microtex Classic Black 2mm
Fizik£14.274.4★1,245 rev
Cinelli Classic Road Cork Handlebar Tape Black
Cinelli£10.914.6★3,200 rev
Newest
by launch date
ROSSRORE Bicycle Handlebar Tape EVA Road Bike Handlebar Tape Non Slip Shock Absorbing Bar Tape Extra Thick Soft Comfortable Bike Grip Tape Stain Resistant Breathable Cycling Bar Wrap
ROSSRORE£8.336 rev
flintronic 2 Rolls Road Bike Handlebar Tape Bicycle Handlebar Tape with End Plugs and Adhesive Strips Anti-slip & Shock-absorbing EVA Comfortable Grip - 2 x 210 cm x 3 cm
flintronic£5.5750 rev
Hiuyavy Bike Handlebar Tape 4 Rolls Road Bike Handle Tape Bicycle Bar Tape Breathable Non-Slip Shock-Absorbent for Road Bike and Urban Bikes with Handlebar Plugs(White Blue)
Hiuyavy£6.428 rev
2 Rolls Cycling Bike Handlebar Tape Road Bike Bar Tape EVA Bicycle Handle Strong Grip Tapes Anti Slip Shock-Absorbing Sweat Absorbent with 2 Handlebar Plugs for Gravel Road Bikes 215 cm x 3 cm
Lueden£5.904 rev
Clarks Cycle Systems CHBT-0101 EVA Handlebar Tape Black One Size
Clarks Cycle Systems£5.1029 rev
Trending
90-day click momentumROSSRORE Bicycle Handlebar Tape EVA Road Bike Handlebar Tape Non Slip Shock Absorbing Bar Tape Extra Thick Soft Comfortable Bike Grip Tape Stain Resistant Breathable Cycling Bar Wrap
ROSSRORE£8.334.5★
flintronic 2 Rolls Road Bike Handlebar Tape Bicycle Handlebar Tape with End Plugs and Adhesive Strips Anti-slip & Shock-absorbing EVA Comfortable Grip - 2 x 210 cm x 3 cm
flintronic£5.573.9★
Supacaz BIKE BARTAPE SUPER STICKY KUSH BLACK PLUS ANO BLACK PLUGS
Supacaz£26.384.7★
BBB Cycling Bike Handlebar Tape Road Bike Foam Grip Bike Tape Includes Handlebar Plugs RaceRibbon BHT-01 Black Cork
BBB£8.984.2★
BBB Cycling Bike Handlebar Tape Road Bike I Foam Grip Bike Tape I Includes Handlebar Plugs I RaceRibbon BHT-01 Grey 200 x 3 cm
BBB£6.734.2★
What buyers say about handlebar tape
What buyers praise and complain about, mined from review topics.What buyers love
“Best in the biz”
“Very comfy”
“great tape”
“does what its supposed to”
“Very comfy grip”
“stretches well”
“is great value for money”
“Its durable, long lasting, tough and easy to fit”
“Easy to fit and conformable”
“It's the perfect thickness”
What buyers complain about
“No adhesion”
“The grip is not so good”
“This product is junk”
“No flexibility or stretch in the tape”
“Absolutely impossible to remove from the handle bar”
“short”
“Zero stretch,no flexibility, impossible to wrap it round neatly”
“never mind any kind of durability”
“wish it was just a bit more water resistant”
“constructed with alarmingly cheap materials”
Top return reasons
Common questions
- Is handlebar tape profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the handlebar tape niche?
- 18 brands and 37 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in handlebar tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Grip, Quality-Overall. The return rate is 0.7%.
- When does demand for handlebar tape peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the handlebar tape niche?
- Listings span £5.10–£26.38; the average listing price is £10.82 (sweet spot $15–$100). The average incumbent carries 1,767 reviews — the moat a new listing must climb.