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Handlebar Tape

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $107K a year here, so Handlebar Tape is a Maybe.

Flapen Score
58
58 / 100
Top 21% of 792 Sports & Outdoors niches · +8 vs the category median of 50
Market size
£107K/yr193K searches / yr
90-day growth
+29.4%search demand this quarter
Competition
46%top-5 click share · 18 brands · 37 sellers

Flapen Score

Handlebar Tape against its category

The dotted line is the Sports & Outdoors average. Past it, Handlebar Tape is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handlebar Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Handlebar Tape 193K times last year and spent an estimated £107K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
+29.4%
Conversion, latest week
5.1%
Market size, estimated
£107Ka year
Peak month
August2.5× the quietest month
Top search term
handlebar tape61K searches a year

02 · Price

A sale here is worth £10.82.

Listings sell for £10.82 on average, from £5.10 to £26.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.82 that is £1K to £3K a year per listing.

Average price
£10.82under the $15 to $100 sweet spot
Price range
£5.10–£26.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #26 within Cycling. It carries 1,767 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
3.9%
Average rank
#26in Cycling
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,767per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Handlebar Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

37

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

20%

  • BBB39%
  • Fizik13%
  • flintronic8%
  • Alien Pros8%
  • Cinelli6%
  • Deda Elementi5%

Demand

Handlebar Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Handlebar Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handlebar tape61K/yr
  • bar tape39K/yr
  • bike handlebar tape21K/yr
  • bar tape road bike18K/yr
  • road bike bar tape9K/yr
  • road bike handlebar tape7K/yr
  • bike bar tape8K/yr
  • handle bar tape7K/yr
  • handle bar tape for road bike6K/yr
  • bike tape6K/yr

Reviews and returns

What reviews say buyers love and hate about Handlebar Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness45%−0.50

No adhesion

not very sticky

Not adhesive

Grip11%−0.02

The grip is not so good

Very slipery grip

its a minor gripe

Quality-Overall4%+1.92

This product is junk

Appalling quality

Absolute rubbish

Stretchability/Expandability/Elasticity3%+0.13

No flexibility or stretch in the tape

it isn't very stretchy so you need to take your time

Ease Of Use3%−0.02

Absolutely impossible to remove from the handle bar

Love

Quality-Overall23%+1.92

Best in the biz

good quality finishing tape

Good quality

Comfort-Overall17%+1.67

Very comfy

Comfortable for dip bars

very comfortable on hands

Adhesion/Stickiness16%−0.50

great tape

Great, strong and sticky

comfy tape

Advertised Vs Actual Product6%−0.01

does what its supposed to

It does what it is supposed to do

Does the job

Grip5%−0.02

Very comfy grip

Strong and grippy enough for multiple uses

Great handlebar tape

Return

0.7% Return rate 24% Fixable by listing

Adhesion/Stickiness26%▃█▄▂▂▃

No adhesion

not very sticky

Not adhesive

Quality-Overall21%█▁▅▆▅▄

This product is junk

Appalling quality

Absolute rubbish

Color11%▁▁▅█▄▇
Grip7%▁▁▄▄▁█

The grip is not so good

Very slipery grip

its a minor gripe

Advertised Vs Actual Product7%▁▁▁██▁

FAQ

Common Handlebar Tape questions

Answered from the same tracked data.