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Halloween Games

Fail

The top 5 products take 100% of clicks, so Halloween Games is a Fail.

Flapen Score
34
34 / 100
Ranks 761 of 792 Sports & Outdoors niches · −16 vs the category median of 50
Market size
£13K/yr291K searches / yr
90-day growth
+137.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 12 sellers

Flapen Score

Halloween Games against its category

The dotted line is the Sports & Outdoors average. Past it, Halloween Games is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Games 291K times last year and spent an estimated £13K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +137.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
+137.5%
Conversion, latest week
0.6%
Market size, estimated
£13Ka year
Peak month
October499.0× the quietest month
Top search term
halloween games143K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £2.42 to £10.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.95 that is £3K to £5K a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£2.42–£10.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #153 within Darts & Dartboards. It carries 1,130 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
22.7%
Average rank
#153in Darts & Dartboards
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,130per listing
Listings tracked
3

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Cheerful Children Toys84%
  • HENBRANDT10%
  • HONGCI7%

Demand

Halloween Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMar

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 499.0×

Search terms

Top Halloween Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween games143K/yr
  • halloween game14K/yr
  • halloween party games38K/yr
  • halloween games for kids53K/yr
  • halloween games adult party11K/yr
  • halloween games for kids party9K/yr
  • halloween party games for kids7K/yr
  • kids halloween games5K/yr
  • halloween games for adults6K/yr
  • halloween kids games4K/yr

FAQ

Common Halloween Games questions

Answered from the same tracked data.