gym mats for home
Worth a lookShows low returns (0.2%), but a small market ($73K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£17.51avg listing price — sweet spot $15–$100
Price range
Great£6.24–£56.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,173.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad£73K£73K/yr · 108K searches
According to Flapen's Amazon United Kingdom niche tracking, gym mats for home is a £73K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
gym mats for home market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £70K–£88K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 83%
- Out of stock
- 4.5%
- Avg brand age
- 40 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
33
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
46%
Top 20: 81%
Open market
33%
- KAYMAN22%
- OZE SPORTS14%
- HAPBEAR10%
- Xn8 Sports8%
- Bionix Professional Support7%
- UTTAM6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top gym mats for home products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KAYMAN Exercise Yoga Mat Non Slip - Black 183 x 60 cm Best Training & Workout Mats for Yoga Pilates Gymnastics Stretching & Meditation Eco Friendly Exercise Mat for Home with Carrying Straps
KAYMAN£8.274.4★4,042 rev
OZE SPORTS Yoga Mat NBR Foam Extra Thick Non-Slip High Density Large for Pilates Gymnastics HiiT and Fitness with Carry Strap (Black)
OZE SPORTS£9.574.5★6,577 rev
Bionix Exercise Yoga Mat with Carry Handle Strap - Extra Thick NBR Yoga Mats for Women and Men - 180cm x 60cm Durable Non Slip Mat - Gym Mats for Home Camping Pilates and Workout
Bionix Professional Support£9.984.6★4,912 rev
Xn8 Sports Yoga mat 10mm & 15mm Thick NBR Exercise Mat - Non-Tearable Pilates Mat with Extra Carry Strap - Yoga Mats for Women Men for Aerobics Lunges Planks Indoor & Outdoor 61Lx20Wx1.5 & 1Th
Xn8 Sports£9.704.5★7,533 rev
HAPBEAR Large Yoga Mat - 183x 91cmx 6mm Non-Slip Exercise Mat for Home Workout& Pilates Enhanced Grip Top Layer& Anti-Slip Bottom Includes Resistance Bands& Carry Bag Durable
HAPBEAR£24.584.4★822 rev
Newest
by launch date
Lockie Fitness Yoga Mat 8 mm Thick Non Slip Exercise Mat for Women and Men TPE Foam Pilates Mat Gym Mat for Home Workout Yoga Pilates Exercise & Gymnastics 180 x 60 cm (Pink)
Lockiefitness£7.1357 rev
Stepwaver TPE Large Yoga Mat 183x91×0.6cm Non-Slip Large Exercise Mat
Stepwaver£24.5063 rev
Stepwaver Extra Large HPE Exercise Mat 213x146x0.6cm Large Gym Mat for Home
Stepwaver£56.7634 rev
Harbour Housewares Gym Flooring Mats - 60 x 60cm - Pack of 16 Large Black Heavy Duty EVA Non-Slip Rubber Matting Floor Tiles for Exercise Home Garage Pool Treadmill Workout Equipment
Harbour Housewares£25.94105 rev
HAPBEAR Large Yoga Mat - 183x 91cmx 6mm Non-Slip Exercise Mat for Home Workout& Pilates Enhanced Grip Top Layer& Anti-Slip Bottom Includes Resistance Bands& Carry Bag Durable
HAPBEAR£24.58822 rev
Trending
90-day click momentumStepwaver Extra Large HPE Exercise Mat 213x146x0.6cm Large Gym Mat for Home
Stepwaver£56.764.7★
Lockie Fitness Yoga Mat 8 mm Thick Non Slip Exercise Mat for Women and Men TPE Foam Pilates Mat Gym Mat for Home Workout Yoga Pilates Exercise & Gymnastics 180 x 60 cm (Pink)
Lockiefitness£7.134.5★
Harbour Housewares Gym Flooring Mats - 60 x 60cm - Pack of 16 Large Black Heavy Duty EVA Non-Slip Rubber Matting Floor Tiles for Exercise Home Garage Pool Treadmill Workout Equipment
Harbour Housewares£25.944.4★
Stepwaver TPE Large Yoga Mat 183x91×0.6cm Non-Slip Large Exercise Mat
Stepwaver£24.504.6★
HAPBEAR Exercise Equipment Mat-72 x 36x1/4 (183 x 92cm×6mm) Treadmill Mat Exercise Bike Mat Heavy-Duty Floor Protector Non-slip Noise Reduction Waterproof.
HAPBEAR£31.014.6★
What buyers say about gym mats for home
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Good value for price”
“Good thick mat”
“It is comfortable”
“Excellent exercise mat”
“Good size”
“As described”
“Its non slip”
“It's soft and thick”
“really soft cushion”
What buyers complain about
“totally random quality control”
“doesnt grip the floor very well”
“Its thick”
“there was no strap”
“Not as described”
“It is marginally longer”
“is sadly not a durable product which is a shame as the look”
“VERY strong rubber smell”
“Doesnt do much, still noisy treadmill when stepping on, disappointing”
“Wrong colour sent”
Top return reasons
Common questions
- Is gym mats for home profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 35 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the gym mats for home niche?
- 23 brands and 33 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in gym mats for home?
- Top complaints mined from reviews: Quality-Overall, Grip, Thickness. The return rate is 0.2%.
- When does demand for gym mats for home peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the gym mats for home niche?
- Listings span £6.24–£56.76; the average listing price is £17.51 (sweet spot $15–$100). The average incumbent carries 3,173 reviews — the moat a new listing must climb.