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Gym Mats for Home

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $73K a year here, so Gym Mats for Home is a Maybe.

Flapen Score
52
52 / 100
Top 41% of 792 Sports & Outdoors niches · +2 vs the category median of 50
Market size
£73K/yr108K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
46%top-5 click share · 23 brands · 33 sellers

Flapen Score

Gym Mats for Home against its category

The dotted line is the Sports & Outdoors average. Past it, Gym Mats for Home is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gym Mats for Home market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gym Mats for Home 108K times last year and spent an estimated £73K. The top 5 brands take 61% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
3.9%
Market size, estimated
£73Ka year
Peak month
January1.5× the quietest month
Top search term
gym mats for home100K searches a year

02 · Price

A sale here is worth £17.51.

Listings sell for £17.51 on average, from £6.24 to £56.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.51 that is £2K to £4K a year per listing.

Average price
£17.51inside the $15 to $100 sweet spot
Price range
£6.24–£56.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #20 within Fitness. It carries 3,173 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
46%
Out of stock, average day
4.5%
Average rank
#20in Fitness
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,173per listing
Listings tracked
35

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Gym Mats for Home products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

33

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

46%

Top 20: 81%

Open market

33%

  • KAYMAN22%
  • OZE SPORTS14%
  • HAPBEAR10%
  • Xn8 Sports8%
  • Bionix Professional Support7%
  • UTTAM6%

Demand

Gym Mats for Home search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Gym Mats for Home

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+2.19

totally random quality control

Garbage / temu

Average quality

Grip10%−0.11

doesnt grip the floor very well

No grip

This mat doesnt have a proper grip with the floor

Thickness9%−0.01

Its thick

Not as thick as expected from description

Its quite thick as mats go

Strap/String Quality7%−0.04

there was no strap

No carry strap

didnt come with th strap

Advertised Vs Actual Product6%−0.05

Not as described

so false advertising

Not as Advertised

Love

Quality-Overall27%+2.19

Excellent quality

Great quality for affordable price

Good quality mat

Value For Money9%+0.77

Good value for price

Good value

Good value for money

Thickness8%−0.01

Good thick mat

Nice thick mat

Lovely and thick

Comfort-Overall7%+0.34

It is comfortable

This mat is incredibly comfortable

Really comfortable and stays in place

Exercise/Sports Suitability7%+0.50

Excellent exercise mat

Good for floor exercises

And suitable for lots of diffrent exercises

Return

0.2% Return rate 49% Fixable by listing

Size-Overall26%██▅▇▆█

It is marginally longer

Not wide enough

Spot on Quite large too

Quality-Overall12%█▄▃▆▅▆

totally random quality control

Garbage / temu

Average quality

Color7%▅▄█▂▆▄

Wrong colour sent

the colour is nothing like the picture

are more grey instead of black

Strap/String Quality6%▆▇▇▄█▄

there was no strap

No carry strap

didnt come with th strap

Advertised Vs Actual Product6%▆██▄▃▄

Not as described

so false advertising

Not as Advertised

FAQ

Common Gym Mats for Home questions

Answered from the same tracked data.