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Gym

Maybe

Shoppers spend $10.9M a year here. But the top 5 products take 89% of clicks, so Gym is a Maybe.

Flapen Score
52
52 / 100
Top 41% of 792 Sports & Outdoors niches · +2 vs the category median of 50
Market size
£10.9M/yr7.4M searches / yr
90-day growth
-9.8%search demand this quarter
Competition
89%top-5 click share · 7 brands · 12 sellers

Flapen Score

Gym against its category

The dotted line is the Sports & Outdoors average. Past it, Gym is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gym market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gym 7.4M times last year and spent an estimated £10.9M. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10.9M a year.

Searches, last 12 months
7.4M
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
4.9%
Market size, estimated
£10.9Ma year
Peak month
December1.8× the quietest month
Top search term
resistance bands1.9M searches a year

02 · Price

A sale here is worth £30.14.

Listings sell for £30.14 on average, from £4.33 to £65.71. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At £30.14 that is £603K to £754K a year per listing.

Average price
£30.14inside the $15 to $100 sweet spot
Price range
£4.33–£65.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
20,000–25,000
Revenue per listing a year
£603K–£754K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Fitness. It carries 16,896 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Fitness
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,896per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Gym products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£1.6M£3.3M£4.9M£6.5M101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

3%

  • Gritin50%
  • EVOLAND28%
  • Active 1008%
  • Giiyr4%
  • Jerylota4%
  • MERACH4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Gym search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Gym search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • resistance bands1.9M/yr
  • vibration plate993K/yr
  • gym equipment728K/yr
  • gym806K/yr
  • exercise band286K/yr
  • fitness362K/yr
  • home gym equipment282K/yr
  • home gym231K/yr
  • resistance band women223K/yr
  • exercise174K/yr

Reviews and returns

What reviews say buyers love and hate about Gym

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.29

poor durability

already falling apart

yellow band started breaking after just a few weeks

Size-Overall15%−0.08

Smaller than expected

too big

shorter than I am used to

Quality-Overall14%+0.68

Not as good as I hoped it would be

Buy better quality

Cheap and not worth it

Strength4%−0.04

appear fairly flimsy

Flimsy

not strong enough

Stretchability/Expandability/Elasticity3%−0.02

Very hard for me to stretch will give away

These are really not tight enough

Not very elastic

Love

Quality-Overall24%+0.68

Excellent quality and were delivered within time frame

Excellent Product

Good variety of bands and excellent quality

Value For Money16%+1.59

cheap price

Good price

Excellent value for money

Advertised Vs Actual Product10%+0.63

As advertised

As described

Just what I needed

Ease Of Use7%+0.56

Easy to use

easy to store

Great for beginners to get used too

Exercise/Sports Suitability6%+0.45

I love walking

Happy & perfect & looking forward to exercise

Good exercise

Return

0.6% Return rate 40% Fixable by listing

Size-Overall25%██▅▆▅▄

Smaller than expected

too big

shorter than I am used to

Functionality-Overall11%▄▅█▅▄▅

Dont work

Was good at the start then just stop working

Defective Material/Parts7%▂▆▄▅█▄
Quality-Overall7%█▇▅▅▅▇

Not as good as I hoped it would be

Buy better quality

Cheap and not worth it

Strength6%▃▃▇█▃▅

appear fairly flimsy

Flimsy

not strong enough

FAQ

Common Gym questions

Answered from the same tracked data.