Gum Shield Kids Age 12
FailDemand is soft, at -56.4% this quarter, so Gum Shield Kids Age 12 is a Fail.
- Flapen Score
- 41 / 100Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 5041
- Market size
- £58K/yr194K searches / yr
- 90-day growth
- -56.4%search demand this quarter
- Competition
- 48%top-5 click share · 12 brands · 18 sellers
Flapen Score
Gum Shield Kids Age 12 against its category
The dotted line is the Sports & Outdoors average. Past it, Gum Shield Kids Age 12 is stronger. Inside it, weaker.
Market
The Gum Shield Kids Age 12 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gum Shield Kids Age 12 194K times last year and spent an estimated £58K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 194K
- Growth, 90 days vs prior 90
- -56.4%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £58Ka year
- Peak month
- September9.5× the quietest month
- Top search term
- kids gum shield34K searches a year
02 · Price
A sale here is worth £7.49.
Listings sell for £7.49 on average, from £3.79 to £14.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.49 that is £2K to £4K a year per listing.
- Average price
- £7.49under the $15 to $100 sweet spot
- Price range
- £3.79–£14.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #100 within Sports Medicine. It carries 2,031 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #100in Sports Medicine
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,031per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Gum Shield Kids Age 12 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GAME GUARD Sports Mouthguard Easy Fit Boil & Bite Gum Shield for Kids/Junior (Age 8+) Mouth Guard for Rugby Hockey GAA Ideal for Schools and Clubs (Clear)
- Price
- £5.55
- Rating
- 3.9/5
- Reviews
- 3,540
- Age
- 16y ago

Flintronic 2 Pcs Children Youth Sports Mouthguard Gum Shield with Case for Rugby Boxing Martial Arts Hockey MMA Karate Taekwondo and Other Contact Sports (Black Red + White Blue)
- Price
- £3.79
- Rating
- 4.1/5
- Reviews
- 679
- Age
- 3y ago

GAME GUARD Sports Mouthguard Easy Fit Boil & Bite Gum Shield for Kids/Junior (Age 8+) Mouth Guard for Rugby Hockey GAA Ideal for Schools and Clubs (Red)
- Price
- £5.67
- Rating
- 3.9/5
- Reviews
- 3,540
- Age
- 16y ago

GAME GUARD Sports Mouthguard Easy Fit Boil & Bite Gum Shield for Kids/Junior (Age 8+) Mouth Guard for Rugby Hockey GAA Ideal for Schools and Clubs (Green)
- Price
- £5.66
- Rating
- 3.9/5
- Reviews
- 3,540
- Age
- 16y ago

SAFEJAWZ Clear Mouth Guard Slim Fit Gum Shield for Juniors with Case
- Price
- £7.21
- Rating
- 4.2/5
- Reviews
- 4,695
- Age
- 9y ago
Trending
90-day click momentum
Mouthguard for Kids & Junior Under 11 Years Gum Shield Kids with Case Boil and Bite Mouth Guard for Boxing Rugby MMA Muay Thai Karate Hockey & Contact Sports (Blue Junior Below 11 Years)
- Price
- £4.66
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 7mo ago

Mouthguard for Kids & Junior Under 11 Years Gum Shield Kids with Case Boil and Bite Mouth Guard for Boxing Rugby MMA Muay Thai Karate Hockey & Contact Sports
- Price
- £4.61
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 7mo ago

ONIVO Mouth Guard for Kids and Junior Below 12 Years Durable Gum Shield for Boxing MMA Rugby Hockey Martial Arts Judo Karate and Other Sports (Black)
- Price
- £4.48
- Rating
- 3.8/5
- Reviews
- 159
- Age
- 2y ago

Flintronic 2 Pcs Children Youth Sports Mouthguard Gum Shield with Case for Rugby Boxing Martial Arts Hockey MMA Karate Taekwondo and Other Contact Sports (Black Red + White Blue)
- Price
- £3.79
- Rating
- 4.1/5
- Reviews
- 679
- Age
- 3y ago

SAFEJAWZ Black Fangz Mouth Guard Junior Dual Layer Gum Shield with Case
- Price
- £12.28
- Rating
- 4.2/5
- Reviews
- 5,217
- Age
- 11y ago
Newest
by launch date
Mouthguard for Kids & Junior Under 11 Years Gum Shield Kids with Case Boil and Bite Mouth Guard for Boxing Rugby MMA Muay Thai Karate Hockey & Contact Sports
- Price
- £4.61
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 7mo ago

Mouthguard for Kids & Junior Under 11 Years Gum Shield Kids with Case Boil and Bite Mouth Guard for Boxing Rugby MMA Muay Thai Karate Hockey & Contact Sports (Blue Junior Below 11 Years)
- Price
- £4.66
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 7mo ago

ONIVO Mouth Guard for Kids and Junior Below 12 Years Durable Gum Shield for Boxing MMA Rugby Hockey Martial Arts Judo Karate and Other Sports (Black)
- Price
- £4.48
- Rating
- 3.8/5
- Reviews
- 159
- Age
- 2y ago

Marvel Venom Sports Mouth Guard Junior Dual Layer Gum Shield with Case
- Price
- £14.11
- Rating
- 4.3/5
- Reviews
- 1,734
- Age
- 2y ago

Flintronic 2 Pcs Children Youth Sports Mouthguard Gum Shield with Case for Rugby Boxing Martial Arts Hockey MMA Karate Taekwondo and Other Contact Sports (Black Red + White Blue)
- Price
- £3.79
- Rating
- 4.1/5
- Reviews
- 679
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
18
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
16%
- GAME GUARD39%
- SAFEJAWZ12%
- Opro12%
- flintronic9%
- 5RIDGE6%
- By Dr Knox6%
- Open — no brand owns it (6 brands, 16%)
Demand
Gum Shield Kids Age 12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.5×
Search terms
Top Gum Shield Kids Age 12 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids gum shield34K/yr
- gum shield kids67K/yr
- kids mouth guard25K/yr
- mouth guard kids12K/yr
- gumshield kids7K/yr
- kids mouthguard4K/yr
- kids mouth guard 9-128K/yr
- kids gumshield3K/yr
- childrens gum shield3K/yr
- kids mouth guard 6-82K/yr
Reviews and returns
What reviews say buyers love and hate about Gum Shield Kids Age 12
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt fit in my little boys mouth at all
The fit is poor
Too small
Did not mould to shape
wrong shape
still it wont mould
Does not work
Didnt work for my son
son couldnt use it
Found quite hard to mould
Followed instructions- just melted
just missing fitting instructions
Only downside is no instructions for fitting
Love
Fits perfectly
Good product easy to fit
They fit like a glove
Easy to use
This comes in a handy case
Great product, easy to mould
So comfortable
it offers a comfortable yet protective fit
Comfortable to wear
Great quality
Good product
good quality with a nice sturdy feel to it
Item came with very clear instructions, moulded
Easy to read instructions
Easy instructions to follow
Return
1.7% Return rate 84% Fixable by listing
Didnt fit in my little boys mouth at all
The fit is poor
Too small
still it wont mould
Does not work
Didnt work for my son
Quality is average
buy a better quality one
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gum Shield Kids Age 12 questions
Answered from the same tracked data.









