Gum Shield Kids Age 12
soft demand (-56.4% this quarter) — Gum Shield Kids Age 12 doesn't clear our bar today.
Flapen Score
Is Gum Shield Kids Age 12 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gum Shield Kids Age 12 is a £58K/yr Amazon United Kingdom market (194K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.
Gum Shield Kids Age 12: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -56.4% over the last 90 days and 4.0% of searches end in a purchase.
£58K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 30 products
Top Gum Shield Kids Age 12 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
GAME GUARD Sports Mouthguard Easy Fit Boil & Bite Gum Shield for Kids/Junior (Age 8+) Mouth Guard for Rugby Hockey GAA Ideal for Schools and Clubs (Clear)
- Price
- £5.55
- Rating
- 3.9/5
- Reviews
- 3,540
- Age
- 16y ago
Flintronic 2 Pcs Children Youth Sports Mouthguard Gum Shield with Case for Rugby Boxing Martial Arts Hockey MMA Karate Taekwondo and Other Contact Sports (Black Red + White Blue)
- Price
- £3.79
- Rating
- 4.1/5
- Reviews
- 679
- Age
- 3y ago
GAME GUARD Sports Mouthguard Easy Fit Boil & Bite Gum Shield for Kids/Junior (Age 8+) Mouth Guard for Rugby Hockey GAA Ideal for Schools and Clubs (Red)
- Price
- £5.67
- Rating
- 3.9/5
- Reviews
- 3,540
- Age
- 16y ago
GAME GUARD Sports Mouthguard Easy Fit Boil & Bite Gum Shield for Kids/Junior (Age 8+) Mouth Guard for Rugby Hockey GAA Ideal for Schools and Clubs (Green)
- Price
- £5.66
- Rating
- 3.9/5
- Reviews
- 3,540
- Age
- 16y ago
SAFEJAWZ Clear Mouth Guard Slim Fit Gum Shield for Juniors with Case
- Price
- £7.21
- Rating
- 4.2/5
- Reviews
- 4,695
- Age
- 9y ago
Trending
90-day click momentum
Mouthguard for Kids & Junior Under 11 Years Gum Shield Kids with Case Boil and Bite Mouth Guard for Boxing Rugby MMA Muay Thai Karate Hockey & Contact Sports (Blue Junior Below 11 Years)
- Price
- £4.66
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 7mo ago
Mouthguard for Kids & Junior Under 11 Years Gum Shield Kids with Case Boil and Bite Mouth Guard for Boxing Rugby MMA Muay Thai Karate Hockey & Contact Sports
- Price
- £4.61
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 7mo ago
ONIVO Mouth Guard for Kids and Junior Below 12 Years Durable Gum Shield for Boxing MMA Rugby Hockey Martial Arts Judo Karate and Other Sports (Black)
- Price
- £4.48
- Rating
- 3.8/5
- Reviews
- 159
- Age
- 2y ago
Flintronic 2 Pcs Children Youth Sports Mouthguard Gum Shield with Case for Rugby Boxing Martial Arts Hockey MMA Karate Taekwondo and Other Contact Sports (Black Red + White Blue)
- Price
- £3.79
- Rating
- 4.1/5
- Reviews
- 679
- Age
- 3y ago
SAFEJAWZ Black Fangz Mouth Guard Junior Dual Layer Gum Shield with Case
- Price
- £12.28
- Rating
- 4.2/5
- Reviews
- 5,217
- Age
- 11y ago
Newest
by launch dateMouthguard for Kids & Junior Under 11 Years Gum Shield Kids with Case Boil and Bite Mouth Guard for Boxing Rugby MMA Muay Thai Karate Hockey & Contact Sports
- Price
- £4.61
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 7mo ago
Mouthguard for Kids & Junior Under 11 Years Gum Shield Kids with Case Boil and Bite Mouth Guard for Boxing Rugby MMA Muay Thai Karate Hockey & Contact Sports (Blue Junior Below 11 Years)
- Price
- £4.66
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 7mo ago
ONIVO Mouth Guard for Kids and Junior Below 12 Years Durable Gum Shield for Boxing MMA Rugby Hockey Martial Arts Judo Karate and Other Sports (Black)
- Price
- £4.48
- Rating
- 3.8/5
- Reviews
- 159
- Age
- 2y ago
Marvel Venom Sports Mouth Guard Junior Dual Layer Gum Shield with Case
- Price
- £14.11
- Rating
- 4.3/5
- Reviews
- 1,734
- Age
- 2y ago
Flintronic 2 Pcs Children Youth Sports Mouthguard Gum Shield with Case for Rugby Boxing Martial Arts Hockey MMA Karate Taekwondo and Other Contact Sports (Black Red + White Blue)
- Price
- £3.79
- Rating
- 4.1/5
- Reviews
- 679
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
18
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
16%
- GAME GUARD39%
- SAFEJAWZ12%
- Opro12%
- flintronic9%
- 5RIDGE6%
- By Dr Knox6%
- Open — no brand owns it (6 brands, 16%)
Gum Shield Kids Age 12 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.5×
Top Gum Shield Kids Age 12 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kids gum shield34K/yr
- gum shield kids67K/yr
- kids mouth guard25K/yr
- mouth guard kids12K/yr
- gumshield kids7K/yr
- kids mouthguard4K/yr
- kids mouth guard 9-128K/yr
- kids gumshield3K/yr
- childrens gum shield3K/yr
- kids mouth guard 6-82K/yr
What reviews say buyers love and hate about Gum Shield Kids Age 12
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Fits perfectly”
“Easy to use”
“So comfortable”
“Great quality”
“Item came with very clear instructions, moulded”
What buyers complain about
78% of reviews“Didnt fit in my little boys mouth at all”
“Did not mould to shape”
“still it wont mould”
“son couldnt use it”
“Followed instructions- just melted”
Gum Shield Kids Age 12 return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
84%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gum Shield Kids Age 12 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
