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Gum Shield Kids Age 12

Fail

Demand is soft, at -56.4% this quarter, so Gum Shield Kids Age 12 is a Fail.

Flapen Score
41
41 / 100
Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 50
Market size
£58K/yr194K searches / yr
90-day growth
-56.4%search demand this quarter
Competition
48%top-5 click share · 12 brands · 18 sellers

Flapen Score

Gum Shield Kids Age 12 against its category

The dotted line is the Sports & Outdoors average. Past it, Gum Shield Kids Age 12 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gum Shield Kids Age 12 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gum Shield Kids Age 12 194K times last year and spent an estimated £58K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-56.4%
Conversion, latest week
4.0%
Market size, estimated
£58Ka year
Peak month
September9.5× the quietest month
Top search term
kids gum shield34K searches a year

02 · Price

A sale here is worth £7.49.

Listings sell for £7.49 on average, from £3.79 to £14.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.49 that is £2K to £4K a year per listing.

Average price
£7.49under the $15 to $100 sweet spot
Price range
£3.79–£14.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #100 within Sports Medicine. It carries 2,031 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#100in Sports Medicine
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,031per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Gum Shield Kids Age 12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

18

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

16%

  • GAME GUARD39%
  • SAFEJAWZ12%
  • Opro12%
  • flintronic9%
  • 5RIDGE6%
  • By Dr Knox6%
  • Open — no brand owns it (6 brands, 16%)

Demand

Gum Shield Kids Age 12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.5×

Search terms

Top Gum Shield Kids Age 12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids gum shield34K/yr
  • gum shield kids67K/yr
  • kids mouth guard25K/yr
  • mouth guard kids12K/yr
  • gumshield kids7K/yr
  • kids mouthguard4K/yr
  • kids mouth guard 9-128K/yr
  • kids gumshield3K/yr
  • childrens gum shield3K/yr
  • kids mouth guard 6-82K/yr

Reviews and returns

What reviews say buyers love and hate about Gum Shield Kids Age 12

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.29

Didnt fit in my little boys mouth at all

The fit is poor

Too small

Shape/Style10%−0.13

Did not mould to shape

wrong shape

Functionality-Overall7%−0.14

still it wont mould

Does not work

Didnt work for my son

Ease Of Use7%+0.75

son couldnt use it

Found quite hard to mould

Instructions/User Manual/Troubleshooting6%−0.02

Followed instructions- just melted

just missing fitting instructions

Only downside is no instructions for fitting

Love

Size-Overall17%−0.29

Fits perfectly

Good product easy to fit

They fit like a glove

Ease Of Use14%+0.75

Easy to use

This comes in a handy case

Great product, easy to mould

Comfort-Overall12%+0.80

So comfortable

it offers a comfortable yet protective fit

Comfortable to wear

Quality-Overall9%+0.33

Great quality

Good product

good quality with a nice sturdy feel to it

Instructions/User Manual/Troubleshooting8%−0.02

Item came with very clear instructions, moulded

Easy to read instructions

Easy instructions to follow

Return

1.7% Return rate 84% Fixable by listing

Size-Overall77%▇▇▇█▅▆

Didnt fit in my little boys mouth at all

The fit is poor

Too small

Functionality-Overall7%▃▂▂▂██

still it wont mould

Does not work

Didnt work for my son

Quality-Overall3%▇▃▅█▄▅

Quality is average

buy a better quality one

Color2%▁▃▅▄▁█
Defective Material/Parts2%▇▆▂▅█▁

FAQ

Common Gum Shield Kids Age 12 questions

Answered from the same tracked data.