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Gum Shield Kids Age 12

Fail

Demand is soft, at -56.4% this quarter, so Gum Shield Kids Age 12 is a Fail.

Flapen Score
41
41 / 100
Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 50
Market size
£58K/yr194K searches / yr
90-day growth
-56.4%search demand this quarter
Competition
48%top-5 click share · 12 brands · 18 sellers

Flapen Score

Gum Shield Kids Age 12 against its category

The dotted line is the Sports & Outdoors average. Past it, Gum Shield Kids Age 12 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gum Shield Kids Age 12 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gum Shield Kids Age 12 194K times last year and spent an estimated £58K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-56.4%
Conversion, latest week
4.0%
Market size, estimated
£58Ka year
Peak month
September9.5× the quietest month
Top search term
kids gum shield34K searches a year

02 · Price

A sale here is worth £7.49.

Listings sell for £7.49 on average, from £3.79 to £14.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.49 that is £2K to £4K a year per listing.

Average price
£7.49under the $15 to $100 sweet spot
Price range
£3.79–£14.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #100 within Sports Medicine. It carries 2,031 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#100in Sports Medicine
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,031per listing
Listings tracked
30

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Gum Shield Kids Age 12 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

18

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 89%

Open market

16%

  • GAME GUARD39%
  • SAFEJAWZ12%
  • Opro12%
  • flintronic9%
  • 5RIDGE6%
  • By Dr Knox6%
  • Open — no brand owns it (6 brands, 16%)

Demand

Gum Shield Kids Age 12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.5×

Search terms

Top Gum Shield Kids Age 12 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids gum shield34K/yr
  • gum shield kids67K/yr
  • kids mouth guard25K/yr
  • mouth guard kids12K/yr
  • gumshield kids7K/yr
  • kids mouthguard4K/yr
  • kids mouth guard 9-128K/yr
  • kids gumshield3K/yr
  • childrens gum shield3K/yr
  • kids mouth guard 6-82K/yr

Reviews and returns

What reviews say buyers love and hate about Gum Shield Kids Age 12

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Didnt fit in my little boys mouth at all”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gum Shield Kids Age 12 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data