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Groin Guard

a small market ($41K/yr) — Groin Guard doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 10Growth 10Conversion 23Competition 53Returns 72Price range 79Avg price 87Brand share 36Review moat 56Quality gap 52
This niche Category average

Is Groin Guard profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Groin Guard is a £41K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.

Groin Guard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.7% over the last 90 days and 1.8% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr3K
Search volume / yr-29.7%112K
Conversion rate1.8%
Avg price£19.82

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers10 · 23
Top-5 product click share53%
Open market16%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement88%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews1,248

Top Groin Guard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

23

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

11%

  • RDX29%
  • SAWANS22%
  • Venum14%
  • WFX10%
  • BRAVOSE9%
  • VERSAL5%
  • Open — no brand owns it (4 brands, 11%)

Groin Guard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume112KCVR1.8%Products25Brands10Top 5 Brands84%OOS Rate0.0%Rating4.4★Reviews1,248Avg BSR#10
3K2KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Top Groin Guard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • groin guard51K/yr
  • groin guard boxing18K/yr
  • boxing groin guard14K/yr
  • groin guard muay thai6K/yr
  • groin guard mma5K/yr
  • mma cup4K/yr
  • boxing groin guard mens5K/yr
  • muay thai groin guard3K/yr
  • martial arts groin protectors3K/yr
  • mma groin guard men3K/yr

What reviews say buyers love and hate about Groin Guard

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Value For Money21%

Decent price when on offer

Size-Overall21%

Fits well

Comfort-Overall18%

very comfortable

Protection15%

Nice discrete groin guard

Quality-Overall9%

seems well made

What buyers complain about

79% of reviews
Size-Overall54%

Very poor fit

Pain Relief-Overall14%

painful when soft if I move to fast and id hate to think of the pain it would cause if you took a hit, designed for seriously small dudes so in my opinion poor quality, bad support and not worth the money

Durability7%

it ripped after my first time wearing it in class

Thickness4%

the cup supplied with it was too thin

Groin Guard return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

89%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
82%
2Comfort-Overall
4%
3Quality-Overall
2%
4Drop/Impact Protection
2%
5Advertised Vs Actual Product
2%

Common Groin Guard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Groin Guard 40/100 on Amazon United Kingdom — Skip it. The niche generates £41K/yr across 25 tracked products. Search demand moved -29.7% over the last 90 days.
Search demand for Groin Guard on Amazon United Kingdom peaks in Nov, where the busiest month runs 2.0× the quietest.