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Groin Guard

Fail

Shoppers spend only $41K a year here, so Groin Guard is a Fail.

Flapen Score
40
40 / 100
Ranks 677 of 792 Sports & Outdoors niches · −10 vs the category median of 50
Market size
£41K/yr112K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
53%top-5 click share · 10 brands · 23 sellers

Flapen Score

Groin Guard against its category

The dotted line is the Sports & Outdoors average. Past it, Groin Guard is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Groin Guard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Groin Guard 112K times last year and spent an estimated £41K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
1.8%
Market size, estimated
£41Ka year
Peak month
November2.0× the quietest month
Top search term
groin guard51K searches a year

02 · Price

A sale here is worth £19.82.

Listings sell for £19.82 on average, from £7.09 to £47.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.82 that is £0 to £2K a year per listing.

Average price
£19.82inside the $15 to $100 sweet spot
Price range
£7.09–£47.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Martial Arts. It carries 1,248 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Martial Arts
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,248per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Groin Guard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

23

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

11%

  • RDX29%
  • SAWANS22%
  • Venum14%
  • WFX10%
  • BRAVOSE9%
  • VERSAL5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Groin Guard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Groin Guard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • groin guard51K/yr
  • groin guard boxing18K/yr
  • boxing groin guard14K/yr
  • groin guard muay thai6K/yr
  • groin guard mma5K/yr
  • mma cup4K/yr
  • boxing groin guard mens5K/yr
  • muay thai groin guard3K/yr
  • martial arts groin protectors3K/yr
  • mma groin guard men3K/yr

Reviews and returns

What reviews say buyers love and hate about Groin Guard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall54%−0.28

Very poor fit

Cup too small for some i guess

Too small

Pain Relief-Overall14%−0.07

painful when soft if I move to fast and id hate to think of the pain it would cause if you took a hit, designed for seriously small dudes so in my opinion poor quality, bad support and not worth the money

Durability7%−0.03

it ripped after my first time wearing it in class

ripped easily

Thickness4%−0.02

the cup supplied with it was too thin

Love

Value For Money21%+2.03

Decent price when on offer

Great value for money

Great price

Size-Overall21%−0.28

Fits well

Great fit

But good size

Comfort-Overall18%−0.02

very comfortable

comfortable to wear

will be comfortable with correct size

Protection15%+1.33

Nice discrete groin guard

Effective protection for martial arts

Great shield

Quality-Overall9%+0.81

seems well made

Good quality

Quality is good

Return

2.1% Return rate 89% Fixable by listing

Size-Overall82%▇█▇▇█▇

Very poor fit

Cup too small for some i guess

Too small

Comfort-Overall4%▁█▁▅▅▆
Quality-Overall2%▁▆▁▆▁█
Drop/Impact Protection2%▁▄█▁▁▁
Advertised Vs Actual Product2%▁▁▁█▄▁

FAQ

Common Groin Guard questions

Answered from the same tracked data.