Is groin guard profitable to sell on Amazon United Kingdom?

The niche generates £41K/yr across 25 tracked products. 90-day search growth is -29.7%. Flapen's verdict: Skip it (40/100).

How competitive is the groin guard niche?

10 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in groin guard?

Top complaints mined from reviews: Size-Overall, Pain Relief-Overall, Durability. The return rate is 2.1%.

When does demand for groin guard peak?

Demand peaks in Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the groin guard niche?

Listings span £7.09–£47.34; the average listing price is £19.82 (sweet spot $15–$100). The average incumbent carries 1,248 reviews — the moat a new listing must climb.

groin guard

Skip it

A small market ($41K/yr) — this niche doesn't clear our bar today.

Avg price

Great£19.82

avg listing price — sweet spot $15–$100

Price range

Great£7.09–£47.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good1,248.16

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£41K

£41K/yr · 112K searches

Growth

Bad-29.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, groin guard is a £41K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

groin guard market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £50K–£59K; units × avg price
Conversion rate: 1.8%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

11%

RDX29%
SAWANS22%
Venum14%
WFX10%
BRAVOSE9%
VERSAL5%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.0×

Open Trend

Top groin guard search terms

groin guard51K/yr -14.9%1.6% conv.
groin guard boxing18K/yr -50.3%1.3% conv.
boxing groin guard14K/yr -33.0%1.2% conv.
groin guard muay thai6K/yr -18.1%2.6% conv.
groin guard mma5K/yr -39.4%2.1% conv.
mma cup4K/yr -14.7%1.4% conv.
boxing groin guard mens5K/yr -50.9%1.2% conv.
muay thai groin guard3K/yr -39.0%2.1% conv.
martial arts groin protectors3K/yr -26.5%0.6% conv.
mma groin guard men3K/yr -78.6%5.1% conv.

All search terms

Top groin guard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SAWANS Boxing Groin Guard Cup Kickboxing MMA Abdominal Protector Men Sweat-absorbent Ventilated Adjustable Underwear Taekwondo Sparring Groin Protector Jockstrap Jiu Jitsu BJJ Protection (M Black)

SAWANS£8.484.4★276 rev

RDX Groin Guard Cup Men Boxing Kickboxing MMA Muay Thai Sparring Groin Protector Ventilated Adjustable Jockstrap Taekwondo Underwear Jiu Jitsu BJJ Protection Boys Youth

RDX£15.194.2★818 rev

Venum Challenger Groin Guard & Support Mens M Black

Venum£21.014.6★3,754 rev

WFX Groin Guard for Boxing Kickboxing and MMA Fighting Muay Thai Abdominal Adjustable Sparring Groin Protector Jockstrap Taekwondo Karate Training Underwear for Martial Arts Jiu Jitsu BJJ (M)

WFX£7.674.1★45 rev

RDX Groin Guard for Boxing Muay Thai Kickboxing and MMA Fighting Maya Hide Leather Abdo Gear for Martial Arts Training Men Jockstrap Abdominal Protector for Sparring Taekwondo and Grappling

RDX£22.404.4★672 rev

Newest

by launch date

Bravose Elite2.0 Boxing Groin Guard for Boxing Sparring Muay Thai Kickboxing and MMA | Cowhide Leather Abdominal Protector for Karate Taekwondo and Martial Arts Training (L)

BRAVOSE£46.8127 rev

1y ago

Bravose Elite2.0 Boxing Groin Guard for Boxing Sparring Muay Thai Kickboxing and MMA | Cowhide Leather Abdominal Protector for Karate Taekwondo and Martial Arts Training (S)

BRAVOSE£47.0027 rev

1y ago

Bravose Elite2.0 Boxing Groin Guard for Boxing Sparring Muay Thai Kickboxing and MMA | Cowhide Leather Abdominal Protector for Karate Taekwondo and Martial Arts Training (M)

BRAVOSE£47.3427 rev

1y ago

Bravose Boxing Groin Guard for Boxing Sparring Muay Thai Kickboxing and MMA | Abdominal Protector for Karate Taekwondo and Martial Arts Training | Adjustable Lightweight Support Gear for Men (L)

BRAVOSE£29.7721 rev

2y ago

Bravose Boxing Groin Guard for Boxing Sparring Muay Thai Kickboxing and MMA | Abdominal Protector for Karate Taekwondo and Martial Arts Training | Adjustable Lightweight Support Gear for Men (M)

BRAVOSE£29.5421 rev

2y ago

What buyers say about groin guard

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Decent price when on offer”

Size-Overall21%

“Fits well”

Comfort-Overall18%

“very comfortable”

Protection15%

“Nice discrete groin guard”

Quality-Overall9%

“seems well made”

Advertised Vs Actual Product6%

“As described”

Ease Of Cleaning3%

“the ease of cleaning”

Material Quality1%

“The fabric is fine and comfortable”

What buyers complain about

Size-Overall54%

“Very poor fit”

Pain Relief-Overall14%

“painful when soft if I move to fast and id hate to think of the pain it would cause if you took a hit, designed for seriously small dudes so in my opinion poor quality, bad support and not worth the money”

Durability7%

“it ripped after my first time wearing it in class”

Thickness4%

“the cup supplied with it was too thin”

Top return reasons

Size-Overall82%

Comfort-Overall4%

Quality-Overall2%

Drop/Impact Protection2%

Advertised Vs Actual Product2%

Value For Money1%

Strap/String Quality1%

Shape/Style1%

Protection1%

Functionality-Overall1%

Common questions

Is groin guard profitable to sell on Amazon United Kingdom?: The niche generates £41K/yr across 25 tracked products. 90-day search growth is -29.7%. Flapen's verdict: Skip it (40/100).
How competitive is the groin guard niche?: 10 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in groin guard?: Top complaints mined from reviews: Size-Overall, Pain Relief-Overall, Durability. The return rate is 2.1%.
When does demand for groin guard peak?: Demand peaks in Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the groin guard niche?: Listings span £7.09–£47.34; the average listing price is £19.82 (sweet spot $15–$100). The average incumbent carries 1,248 reviews — the moat a new listing must climb.

groin guard

groin guard market data

Competition & brand share

Demand & seasonality

Top groin guard search terms

Top groin guard products on Amazon

Top sellers

Newest

Trending

What buyers say about groin guard

What buyers love

What buyers complain about

Top return reasons

Common questions

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