Is grappling dummy profitable to sell on Amazon United Kingdom?

The niche generates £23K/yr across 38 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the grappling dummy niche?

14 brands and 19 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in grappling dummy?

Top complaints mined from reviews: Stitch/Finish/Polish, Charging, Quality-Overall. The return rate is 1.5%.

What does it cost to enter the grappling dummy niche?

Listings span £24.15–£165.37; the average listing price is £48.22 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.

grappling dummy

Worth a look

Shows a thin review moat (92 avg reviews), but a small market ($23K/yr) keeps it on the watch list.

Review moat

Incredible92.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£48.22

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Price range

Good£24.15–£165.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£23K

£23K/yr · 89K searches

According to Flapen's Amazon United Kingdom niche tracking, grappling dummy is a £23K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

grappling dummy market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £36K–£48K; units × avg price
Conversion rate: 0.5%
Avg BSR: #22
Page quality: 0%
Prime: 95%
Sponsored: 87%
Out of stock: 13.0%
Avg brand age: 61 months
Avg seller age: 191 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

14 flat

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

36%

Top 20: 84%

Open market

14%

Shelly Sports30%
Comfy Sports29%
NORTH EDGE11%
FNine Sports7%
Oryx Sports5%
BIG BULL GEARS5%
Open — no brand owns it (8 brands, 14%)

Demand

Weekly Amazon search volume, last 32 weeks — -13.8% search growth over the last 90 days.

Open Trend

Top grappling dummy search terms

grappling dummy29K/yr -16.4%0.9% conv.
martial arts dummies13K/yr -10.0%0.1% conv.
wrestling dummy10K/yr -20.9%1.1% conv.
mma dummy8K/yr -6.8%0.6% conv.
bjj dummy11K/yr -27.6%0.6% conv.
jiu jitsu dummy7K/yr -2.5%1.3% conv.
training dummy4K/yr -1.8%0.2% conv.
fighting dummy4K/yr -9.5%0.4% conv.
judo dummy3K/yr +6.7%1.3% conv.

All search terms

Top grappling dummy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brazilian Self-Fill Grappling Dummy 180cm for BJJ Wrestling Judo Ground and Pound MMA Training (Black 5.8 ft)

NORTH EDGE£58.964.6★4 rev

Comfy MMA Dummy Boxing Grappling Punching Bag Brazilian BJJ JIU Jitsu Sitting Position Dummy Wrestling Martial Arts Judo Karate Training Syn Leather- UNFILLED 70 (Black 70 (Inch))

Comfy Sports£57.704.5★2 rev

MMA Grappling Dummy for Judo Wrestling Brazilian Jiu Jitsu Submission and Throwing UNFILLED Canvas Bag (Black)

FNine Sports£24.524.2★262 rev

MMA Dummy Judo Grappling Dummy Punching Bag Brazilian BJJ JIU Jitsu Standing Position Dummy Wrestling Martial Arts Boxing Karate Training Dummies - Canvas - UNFILLED (Yellow 59 (Inch))

Comfy Sports£36.973.7★9 rev

MMA Dummy Judo Grappling Dummy Punching Bag Brazilian BJJ JIU Jitsu Standing Position Dummy Wrestling Martial Arts Boxing Karate Training Dummies - Canvas - UNFILLED (Red 70 (Inch))

Comfy Sports£37.443.7★9 rev

Newest

by launch date

Brazilian Self-Fill Grappling Dummy 180cm for BJJ Wrestling Judo Ground and Pound MMA Training (Black 5.8 ft)

NORTH EDGE£58.964 rev

6mo ago

MMA Dummy Judo Grappling Dummy Punching Bag Brazilian BJJ JIU Jitsu Standing Position Dummy Wrestling Martial Arts Boxing Karate Training Dummies - Canvas - UNFILLED (Yellow 59 (Inch))

Comfy Sports£36.979 rev

9mo ago

MMA Dummy Judo Grappling Dummy Punching Bag Brazilian BJJ JIU Jitsu Standing Position Dummy Wrestling Martial Arts Boxing Karate Training Dummies - Canvas - UNFILLED (Red 70 (Inch))

Comfy Sports£37.449 rev

9mo ago

MMA Dummy Judo Grappling Dummy Punching Bag Brazilian BJJ JIU Jitsu Standing Position Dummy Wrestling Martial Arts Boxing Karate Training Dummies - Canvas - UNFILLED (Red 59 (Inch))

Comfy Sports£36.449 rev

9mo ago

Comfy MMA Grappling Dummy for Adult BJJ Judo Wrestling Standing Position Brazilian JIU Jitsu MMA Sparring Self Defense Training Dummy UNFILLED -145CM 170CM (Black 170CM)

Comfy Sports£57.477 rev

9mo ago

What buyers say about grappling dummy

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“The price is very reasonable for the quality offered”

Value For Money13%

“absolutely worth the money”

Durability10%

“durable”

Size-Overall6%

“fit for purpose”

Material Quality5%

“The material feels durable”

Exercise/Sports Suitability4%

“It provides a realistic platform for practicing throws, holds, and positioning, making it highly effective for disciplines such as wrestling and jiu-jitsu”

Suitability Beginner4%

“Its been great for practicing judo, wrestling, and BJJ drills at home, and my son started using it straight away and loves training with it”

Ease Of Use3%

“Easy”

Advertised Vs Actual Product2%

“That said, this is clearly stated in the listing, and once filled, it works exactly as expected”

Storage Capacity2%

“Lots of room”

What buyers complain about

Stitch/Finish/Polish14%

“Came apart at the stitching after one grappling session”

Charging11%

“Awesome dummy, just know they could charge a bit less”

Quality-Overall11%

“Disappointed with the quality”

Durability11%

“While trying to fill it on my sons birthday the seam instantly come apart”

Weight Heavy10%

“Very heavy when filled”

Strength6%

“Item isnt as strong”

Top return reasons

Size-Overall30%

Material Quality13%

Stitch/Finish/Polish9%

Advertised Vs Actual Product8%

Quality-Overall7%

Durability5%

Flexibility3%

Zipper Quality3%

Inflation/Deflation3%

Color3%

Common questions

Is grappling dummy profitable to sell on Amazon United Kingdom?: The niche generates £23K/yr across 38 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the grappling dummy niche?: 14 brands and 19 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in grappling dummy?: Top complaints mined from reviews: Stitch/Finish/Polish, Charging, Quality-Overall. The return rate is 1.5%.
What does it cost to enter the grappling dummy niche?: Listings span £24.15–£165.37; the average listing price is £48.22 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.

grappling dummy

grappling dummy market data

Competition & brand share

Demand

Top grappling dummy search terms

Top grappling dummy products on Amazon

Top sellers

Newest

Trending

What buyers say about grappling dummy

What buyers love

What buyers complain about

Top return reasons

Common questions

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