Skip to content

Gorilla Bar

Fail

Shoppers spend only $49K a year here, so Gorilla Bar is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£49K/yr54K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
52%top-5 click share · 10 brands · 36 sellers

Flapen Score

Gorilla Bar against its category

The dotted line is the Sports & Outdoors average. Past it, Gorilla Bar is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gorilla Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gorilla Bar 54K times last year and spent an estimated £49K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb–Mar–May–Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
1.4%
Market size, estimated
£49Ka year
Peak month
January8.6× the quietest month
Top search term
bullworker28K searches a year

02 · Price

A sale here is worth £64.01.

Listings sell for £64.01 on average, from £6.48 to £298.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £64.01 that is £0 to £6K a year per listing.

Average price
£64.01inside the $15 to $100 sweet spot
Price range
£6.48–£298.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #203 within Fitness. It carries 549 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
2.7%
Average rank
#203in Fitness
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
549per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Gorilla Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

36

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

7%

  • Bullworker45%
  • GOFITNESS22%
  • Playwell11%
  • Fulusor8%
  • nooncrazy4%
  • Roughneck3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Gorilla Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, May, Jun, Jul · busiest ÷ quietest = 8.6×

Search terms

Top Gorilla Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bullworker28K/yr
  • isometric exercise equipment6K/yr
  • bullworker for older men6K/yr
  • gorilla bar8K/yr
  • bullworker for men3K/yr
  • mr sculpt gorilla bar2K/yr
  • gorilla bar chest exercise1K/yr

Reviews and returns

What reviews say buyers love and hate about Gorilla Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.06

Broke after a few months

not very durable

fell apart after a week

Strength7%

Not strong enough

Very weak springs

Quality-Overall6%+2.41

Good value, probably not so good quality

Average

Instructions/User Manual/Troubleshooting5%−0.02

No instructions

Bit rubbish, no instructions on exercises or hiw to get the best from

Gifting Purpose5%−0.03

Christmas surprise ruined as the item was shown on the box

Love

Quality-Overall32%+2.41

extremely well made good piece of kit

Excellent product

The build quality feels sturdy and well-made, which gave me confidence right from the start that it could handle regular use without wearing out quickly

Exercise/Sports Suitability10%+0.17

Great exercise machine as advertised

Very good exerciser

Excellent exercise product for the home good quality

Value For Money10%+0.65

I think it is definitely worth the price

Great value

Its good value

Efficiency9%+0.76

Does do its job

Effective

It works

Strength7%

A good solid tool

Very strong

Solid crowbar

Return

0.9% Return rate 34% Fixable by listing

Size-Overall14%▁▄█▅▄▅
Advertised Vs Actual Product10%█▁▃▁▆▄

I'm fed up with items being mis-sold using false information in the descriptions

Not as described

Ease Of Use9%▁▄▂▁▅█
Strength8%▄▄▁▇▃█

Not strong enough

Very weak springs

Defective Material/Parts8%▁▄██▅▄

FAQ

Common Gorilla Bar questions

Answered from the same tracked data.