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Golf Putter

Maybe

Returns run at only 0.5% of orders. But buyers convert on only 0.9% of searches, so Golf Putter is a Maybe.

Flapen Score
56
56 / 100
Top 27% of 792 Sports & Outdoors niches · +6 vs the category median of 50
Market size
£120K/yr281K searches / yr
90-day growth
+47.7%search demand this quarter
Competition
49%top-5 click share · 17 brands · 27 sellers

Flapen Score

Golf Putter against its category

The dotted line is the Sports & Outdoors average. Past it, Golf Putter is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golf Putter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Golf Putter 281K times last year and spent an estimated £120K. The top 5 brands take 66% of clicks. Demand peaks in Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +47.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
+47.7%
Conversion, latest week
0.9%
Market size, estimated
£120Ka year
Peak month
August2.8× the quietest month
Top search term
golf putter107K searches a year

02 · Price

A sale here is worth £47.37.

Listings sell for £47.37 on average, from £11.63 to £330.72. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £47.37 that is £0 to £5K a year per listing.

Average price
£47.37inside the $15 to $100 sweet spot
Price range
£11.63–£330.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #29 within Golf. It carries 265 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
70%
Out of stock, average day
17.9%
Average rank
#29in Golf
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
265per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Golf Putter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

27

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

27%

  • Longridge22%
  • MAZEL14%
  • Wilson13%
  • Golfupp11%
  • Ben Sayers7%
  • Prosimmom7%

Demand

Golf Putter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.8×

Search terms

Top Golf Putter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • golf putter107K/yr
  • putter82K/yr
  • golf putters25K/yr
  • golf putters for men right handed18K/yr
  • mallet putter11K/yr
  • putters10K/yr
  • left handed putter6K/yr
  • ping putter4K/yr
  • golf putters for men4K/yr
  • best selling golf putter14K/yr

Reviews and returns

What reviews say buyers love and hate about Golf Putter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.01

Cheap looking

Poor Quality

Durability15%−0.07

Needs breaking in

after three games the shaft snapped at the hozel

Ease Of Use13%+0.91

Insert is soft so takes a bit of get used to

takes a while to get used to

Size-Overall5%−0.03

Oversized head

It seemed quite small

Strength3%−0.01

as it's quite fragile

Love

Value For Money35%−0.20

Good ball for the price

Good value too

Good value for money

Quality-Overall22%−0.01

Good quality product

Looks well made

well made

Grip11%+1.37

Comfortable grip

Good putter

The grip is excellent

Advertised Vs Actual Product5%+0.15

Well described online

This does what it says

was just what my husband wanted

Weight Light4%+0.31

Really nicely weighted putter for a fraction of the price

nice weight

Comfy and well weighted

Return

0.5% Return rate 28% Fixable by listing

Size-Overall20%▁▆█▆█▃

Oversized head

It seemed quite small

Durability20%▁▁█▅▇▅

Needs breaking in

after three games the shaft snapped at the hozel

Quality-Overall9%▁▆▁▅█▆

Cheap looking

Poor Quality

Defective Material/Parts7%▁█▁▁▃▂
Grip7%▁▁█▄▁▁

FAQ

Common Golf Putter questions

Answered from the same tracked data.