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Golf Mats Winter Fairway

soft demand (-94.1% this quarter) — Golf Mats Winter Fairway doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 6Growth 0Conversion 11Competition 40Returns 96Price range 65Avg price 78Brand share 61Review moat 74Quality gap 97
This niche Category average

Is Golf Mats Winter Fairway profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Golf Mats Winter Fairway is a £26K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Golf Mats Winter Fairway: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -94.1% over the last 90 days and 0.9% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr13K
Search volume / yr-94.1%178K
Conversion rate0.9%
Avg price£16.33

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers11 · 23
Top-5 product click share61%
Open market32%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement67%
New entrants (1y)5· 0 succeeded
Avg rating3.8★
Avg reviews546

Top Golf Mats Winter Fairway products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

23

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

  • Brand Fusion17%
  • JD Brands16%
  • CHAMPKEY14%
  • SPURK GOLF12%
  • FORZA10%
  • FINGER TEN9%

Golf Mats Winter Fairway demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume178KCVR0.9%Products15Brands11Top 5 Brands68%OOS Rate2.6%Rating3.8★Reviews546Avg BSR#55
18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 79.5×

Top Golf Mats Winter Fairway search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • winter golf mat28K/yr
  • golf winter mat25K/yr
  • golf mats winter fairway40K/yr
  • spurk golf mats winter fairway mat with carry bag22K/yr
  • fairway mats golf22K/yr
  • golf fairway mat11K/yr
  • winter golf mats7K/yr
  • fairway mat7K/yr
  • winter golf mat for golf course5K/yr
  • winter fairway mat4K/yr

What reviews say buyers love and hate about Golf Mats Winter Fairway

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall24%

Good quality mat

Suitability Winter Weather15%

Great product which aids great ball striking during winter months when playing off wet boggy fairways

Advertised Vs Actual Product10%

Better than expected

Ease Of Use8%

Very useful

Value For Money6%

Excellent value

What buyers complain about

74% of reviews
Value For Money18%

A bit pricey

Quality-Overall15%

One of the worst quality fairway mats Ive ever seen

Durability11%

Ripped after a week of use

Strength11%

a little flimsy

Functionality-Overall6%

Doesn't move when striking the Ball

Golf Mats Winter Fairway return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Durability
29%
2Size-Overall
21%
3Quality-Overall
15%
4Functionality-Overall
5%
5Suitability Winter Weather
4%

Common Golf Mats Winter Fairway questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Golf Mats Winter Fairway 44/100 on Amazon United Kingdom — Skip it. The niche generates £26K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -94.1% over the last 90 days.
Search demand for Golf Mats Winter Fairway on Amazon United Kingdom peaks in Jan–Feb–Mar–Oct–Nov–Dec, where the busiest month runs 79.5× the quietest.