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Golf Grips

Fail

The top 5 brands take 100% of clicks, so Golf Grips is a Fail.

Flapen Score
43
43 / 100
Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 50
Market size
£177K/yr419K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
64%top-5 click share · 4 brands · 20 sellers

Flapen Score

Golf Grips against its category

The dotted line is the Sports & Outdoors average. Past it, Golf Grips is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golf Grips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Golf Grips 419K times last year and spent an estimated £177K. All 4 brands take every click. Demand peaks in Apr–May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
419K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
1.8%
Market size, estimated
£177Ka year
Peak month
April2.2× the quietest month
Top search term
golf grips125K searches a year

02 · Price

A sale here is worth £24.02.

Listings sell for £24.02 on average, from £5.79 to £48.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £24.02 that is £2K to £6K a year per listing.

Average price
£24.02inside the $15 to $100 sweet spot
Price range
£5.79–£48.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #20 within Golf. It carries 557 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#20in Golf
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
557per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Golf Grips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£35K£53K£71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • CHAMPKEY80%
  • Golf Pride14%
  • PROSKILLZ5%
  • Tour Fit1%
  • Open — no brand owns it (0%)

Demand

Golf Grips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.2×

Search terms

Top Golf Grips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • golf grips125K/yr
  • golf club grips60K/yr
  • golf pride grips43K/yr
  • golf grip35K/yr
  • golf grips midsize24K/yr
  • midsize golf grips20K/yr
  • jumbo golf grips23K/yr
  • golf pride grips midsize16K/yr
  • golf grips standard size10K/yr
  • golf grips golf pride8K/yr

Reviews and returns

What reviews say buyers love and hate about Golf Grips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip22%+0.39

Doesnt fit bigger grips

Very disappointed in these grips

If you have used enough lubricant then the grip will slide all the way

Size-Overall7%+1.33

Not a snug fit on the club

so they are slightly larger

Color6%−0.01

Paint/different colour areas had bled into each other so they don't look good

The blue are much much darker than shown in the advertised image so much we had to check it was meant to be the same product

the colour is picked is not the same colour on amazon my are darker

Instructions/User Manual/Troubleshooting6%−0.15

No instructions

Smell4%−0.02

the chemical smell doesn't last

there is a noticeable rubber smell

They smell strongly of VOCS

Love

Grip36%+0.39

Comfortable grip and good value

Great grips

Smart grips

Size-Overall16%+1.33

Very good, easy to fit

Easy to Fit

so would say that they are true to size

Quality-Overall9%

The contents of the set is very good

Surprised by the quality

as they are well made

Ease Of Use6%−0.01

Easy to use

Easy to fit

Easy to put on

Value For Money6%+0.33

Excellent value for money

Well worth the money

Great value

Return

0.7% Return rate 39% Fixable by listing

Grip46%▄▄█▅▅▄

Doesnt fit bigger grips

Very disappointed in these grips

If you have used enough lubricant then the grip will slide all the way

Size-Overall34%▆█▂▇▆▅

Not a snug fit on the club

so they are slightly larger

Quality-Overall6%▁▁▁▁█▃
Advertised Vs Actual Product3%▁▇▁▁▁█
Functionality-Overall2%▁▁▁█▁▁

FAQ

Common Golf Grips questions

Answered from the same tracked data.