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Garden Games

Pass

Garden Games scores 71 out of 100, a Pass. Shoppers spend $236K a year here, search demand grew +205.8% this quarter, and returns run at 0.9% of orders.

Flapen Score
71
71 / 100
Top 1% of 792 Sports & Outdoors niches · +21 vs the category median of 50
Market size
£236K/yr433K searches / yr
90-day growth
+205.8%search demand this quarter
Competition
43%top-5 click share · 30 brands · 87 sellers

Flapen Score

Garden Games against its category

The dotted line is the Sports & Outdoors average. Past it, Garden Games is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Games 433K times last year and spent an estimated £236K. The top 5 brands take 58% of clicks. Demand peaks in Apr–May–Jul–Aug. Flapen scores it 71 out of 100, a Pass.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +205.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.

Searches, last 12 months
433K
Growth, 90 days vs prior 90
+205.8%
Conversion, latest week
2.4%
Market size, estimated
£236Ka year
Peak month
May9.2× the quietest month
Top search term
giant garden games65K searches a year

02 · Price

A sale here is worth £23.05.

Listings sell for £23.05 on average, from £5.62 to £72.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £23.05 that is £2K to £6K a year per listing.

Average price
£23.05inside the $15 to $100 sweet spot
Price range
£5.62–£72.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #45 within Darts & Dartboards. It carries 1,278 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
84%
Out of stock, average day
3.7%
Average rank
#45in Darts & Dartboards
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,278per listing
Listings tracked
43

04 · Newcomers

Amazon counts 4 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Garden Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

87

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

43%

Top 20: 77%

Open market

37%

  • NZQXJXZ25%
  • ASOVNIS15%
  • CWLAKON8%
  • Unibos5%
  • Cheerful Children Toys5%
  • Jaques of London4%

Demand

Garden Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul, Aug · busiest ÷ quietest = 9.2×

Search terms

Top Garden Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • giant garden games65K/yr
  • garden games adults53K/yr
  • camping games62K/yr
  • outdoor games for adults39K/yr
  • garden games for kids and adults27K/yr
  • giant outdoor games29K/yr
  • lawn games28K/yr
  • garden games for adults15K/yr
  • garden party games14K/yr
  • adult garden games12K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Games

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.09

Rubbish product

Disappointing quality

Rubbish quality

Size-Overall15%−0.08

the cap doesnt fit properly

Little on the light side

a lot smaller than expected

Durability14%−0.10

Broke in the first use

Defective after first use

Not very long lasting

Strength8%−0.06

Flimsy

not very robust

Not very sturdy

Value For Money8%+0.23

Quite expensive for what you get

Definitely not worth the cost

not worth the price

Love

Fun/Entertainment Experience48%+3.93

Family fun

Fun game

Fun for all

Quality-Overall15%−0.09

Good quality kit

Excellent Quality Product

Quality of the item is reasonable

Value For Money7%+0.23

Great value for money

Great value

Good value

Size-Overall4%−0.08

Good size

Size is perfect for the playroom wall

Love this, size is perfect for on the floor or table, kids love it

Durability3%−0.10

Theyre very durable

The whole set feels durable

held up well over a full afternoon of use

Return

0.9% Return rate 42% Fixable by listing

Size-Overall31%▅▄█▅▆▅

the cap doesnt fit properly

Little on the light side

a lot smaller than expected

Quality-Overall12%█▆▅▅▇█

Rubbish product

Disappointing quality

Rubbish quality

Defective Material/Parts9%▄▄█▆▅█

Some parts already broken

Item arrived broken

Durability8%▅█▄██▇

Broke in the first use

Defective after first use

Not very long lasting

Strength7%▁▇▄█▄▃

Flimsy

not very robust

Not very sturdy

FAQ

Common Garden Games questions

Answered from the same tracked data.