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Games Table

prices mostly outside the sweet spot ($47.80–$869.84) — Games Table doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 33Growth 34Conversion 9Competition 7Returns 91Price range 6Avg price 44Brand share 21Review moat 98Quality gap 100
This niche Category average

Is Games Table profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Games Table is a £153K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Games Table: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.3% over the last 90 days and 0.7% of searches end in a purchase.

£153K

revenue / yr

Units sold / yr500
Search volume / yr+7.3%100K
Conversion rate0.7%
Avg price£214.25

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers7 · 13
Top-5 product click share92%
Open market8%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.4★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement100%
New entrants (1y)2· 0 succeeded
Avg rating3.4★
Avg reviews46

Top Games Table products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

£0£31K£61K£92K£122K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

3%

  • HLC60%
  • COSTWAY12%
  • Power Play8%
  • ALPIKA6%
  • Riley5%
  • Monster Shop5%
  • Open — no brand owns it (1 brand, 3%)

Games Table demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume100KCVR0.7%Products7Brands7Top 5 Brands92%OOS Rate14.1%Rating3.4★Reviews46Avg BSR#22
7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Top Games Table search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • games table31K/yr
  • multi games table22K/yr
  • game table24K/yr
  • games table for adults9K/yr
  • games table for kids6K/yr
  • 4 in 1 games table5K/yr
  • game tables3K/yr

What reviews say buyers love and hate about Games Table

What buyers mention most, as a share of all reviews.

What buyers love

62% of reviews
Value For Money33%

good value for money

Fun/Entertainment Experience8%

Great game table

Size-Overall8%

perfect size

Design-Overall6%

Build was ok overall as instructions were clear

Quality-Overall6%

Good quality and love the fact we have 12 options in 1 table

What buyers complain about

63% of reviews
Strength25%

Flimsy, easy to assemble

Assembly/Installation19%

the only difficult part about the build

Quality-Overall13%

Not the best product in the world

Storage Capacity6%

This means its not actually practical to fold unless you have storage space

Games Table return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
31%
2Defective Material/Parts
23%
3Assembly/Installation
15%
4Quality-Overall
15%
5Wood Quality
8%

Common Games Table questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Games Table 41/100 on Amazon United Kingdom — Skip it. The niche generates £153K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +7.3% over the last 90 days.
Search demand for Games Table on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.6× the quietest.