Skip to content

Games Table

Fail

Prices span $47.80–$869.84, mostly outside the sweet spot, so Games Table is a Fail.

Flapen Score
41
41 / 100
Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 50
Market size
£153K/yr100K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
92%top-5 click share · 7 brands · 13 sellers

Flapen Score

Games Table against its category

The dotted line is the Sports & Outdoors average. Past it, Games Table is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Games Table market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Games Table 100K times last year and spent an estimated £153K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
0.7%
Market size, estimated
£153Ka year
Peak month
December5.6× the quietest month
Top search term
games table31K searches a year

02 · Price

A sale here is worth £214.25.

Listings sell for £214.25 on average, from £47.80 to £869.84. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £214.25 that is £0 to £21K a year per listing.

Average price
£214.25above the $15 to $100 sweet spot
Price range
£47.80–£869.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£21K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #22 within Billiards & Pool. It carries 46 reviews at 3.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
57%
Out of stock, average day
14.1%
Average rank
#22in Billiards & Pool
Average rating
3.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
46per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Games Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£31K£61K£92K£122K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

3%

  • HLC60%
  • COSTWAY12%
  • Power Play8%
  • ALPIKA6%
  • Riley5%
  • Monster Shop5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Games Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Games Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • games table31K/yr
  • multi games table22K/yr
  • game table24K/yr
  • games table for adults9K/yr
  • games table for kids6K/yr
  • 4 in 1 games table5K/yr
  • game tables3K/yr

Reviews and returns

What reviews say buyers love and hate about Games Table

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength25%−0.65

Flimsy, easy to assemble

Assembly/Installation19%+0.58

the only difficult part about the build

takes a while to put together

Quality-Overall13%+0.58

Not the best product in the world

Storage Capacity6%−0.04

This means its not actually practical to fold unless you have storage space

Love

Value For Money33%+2.69

good value for money

Good value

worth the money

Fun/Entertainment Experience8%+0.53

Great game table

Size-Overall8%+0.53

perfect size

Design-Overall6%−0.04

Build was ok overall as instructions were clear

Quality-Overall6%+0.58

Good quality and love the fact we have 12 options in 1 table

Worth the price for the quality

Return

1.2% Return rate 31% Fixable by listing

Size-Overall31%█▁▁▆▁▁
Defective Material/Parts23%▁▁▇▁█▁
Assembly/Installation15%▁▁▁▁▅█

the only difficult part about the build

takes a while to put together

Quality-Overall15%▁█▁▃▁▁

Not the best product in the world

Wood Quality8%▁▁█▁▃▁

FAQ

Common Games Table questions

Answered from the same tracked data.