Is games table profitable to sell on Amazon United Kingdom?

The niche generates £153K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (41/100).

How competitive is the games table niche?

7 brands and 13 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in games table?

Top complaints mined from reviews: Strength, Assembly/Installation, Quality-Overall. The return rate is 1.2%.

When does demand for games table peak?

Demand peaks in Nov–Dec; the busiest month runs 5.6× the quietest.

What does it cost to enter the games table niche?

Listings span £47.80–£869.84; the average listing price is £214.25 (sweet spot $15–$100). The average incumbent carries 46 reviews — the moat a new listing must climb.

games table

Skip it

Prices mostly outside the sweet spot ($47.80–$869.84) — this niche doesn't clear our bar today.

Quality gap

Incredible3.4★

avg incumbent rating — lower means beatable quality

Review moat

Incredible45.57

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Okay£214.25

avg listing price — sweet spot $15–$100

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Market size

Okay£153K

£153K/yr · 100K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad92%

top-5 click share — a locked-up shelf

Price range

Bad£47.80–£869.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Quality Gap High Price

According to Flapen's Amazon United Kingdom niche tracking, games table is a £153K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

games table market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £54K–£107K; units × avg price
Conversion rate: 0.7%
Avg BSR: #22
Page quality: 0%
Prime: 57%
Sponsored: 100%
Out of stock: 14.1%
Avg brand age: 45 months
Avg seller age: 198 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

HLC60%
COSTWAY12%
Power Play8%
ALPIKA6%
Riley5%
Monster Shop5%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Open Trend

Top games table search terms

games table31K/yr +5.5%0.1% conv.
multi games table22K/yr +20.6%0.2% conv.
game table24K/yr -5.9%0.0% conv.
games table for adults9K/yr +47.4%0.1% conv.
games table for kids6K/yr +19.5%0.8% conv.
4 in 1 games table5K/yr -22.4%0.2% conv.
game tables3K/yr -31.6%0.0% conv.

All search terms

Top games table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

36Inch 5-in-1 Mini Multi Game Combination Table Set Table Tennis Table Pool Table Archery Slide Hockey Basketball Shooting for Family Parent-child Interactive Game Table for Kids (92x46x73cm)

HLC£57.423.5★27 rev

COSTWAY 2 in 1 Multi Game Table Swivel Football & Pool Combo Table with 2 Foosballs 2 Cue Sticks Triangle & Box of Billiard Indoor Arcade Game Tables for Home Party (Grayish Brown 124x60.5x81cm)

COSTWAY£116.090.0★0 rev

PowerPlay 4-in-1 Multi-Sports Game Table Set Indoor Family Games Table Football Pool Table Table Tennis and Table Hockey for Kids and Adults

Power Play£47.804.0★119 rev

ALPIKA 4FT 4 in 1 Muliti Sports Game Table Folding Combo Game Table - Pool/Snooker Table Air Hockey Table Table Tennis Table Football Table with Accessory Storage Box

ALPIKA£103.944.2★124 rev

Riley 4ft Mini Multi Games Table 12-in-1 with Table Football Pool Whiteboard & Real Electric Air Hockey Complete with Accessories for All Games - Easy Folding for Storage

Riley£203.534.0★24 rev

Newest

by launch date

COSTWAY 2 in 1 Multi Game Table Swivel Football & Pool Combo Table with 2 Foosballs 2 Cue Sticks Triangle & Box of Billiard Indoor Arcade Game Tables for Home Party (Grayish Brown 124x60.5x81cm)

COSTWAY£116.090 rev

5mo ago

7 in 1 Games & Dining Table 7ft Oak Wood Pool Table Tennis Air Hockey Chess Backgammon Shuffleboard Multi Sports Game Set Indoor Party Entertainment Home Office Adult Kids Accessories Included

Monster Shop£869.841 rev

6mo ago

Riley 4ft Mini Multi Games Table 12-in-1 with Table Football Pool Whiteboard & Real Electric Air Hockey Complete with Accessories for All Games - Easy Folding for Storage

Riley£203.5324 rev

1y ago

PowerPlay 4-in-1 Multi-Sports Game Table Set Indoor Family Games Table Football Pool Table Table Tennis and Table Hockey for Kids and Adults

Power Play£47.80119 rev

2y ago

36Inch 5-in-1 Mini Multi Game Combination Table Set Table Tennis Table Pool Table Archery Slide Hockey Basketball Shooting for Family Parent-child Interactive Game Table for Kids (92x46x73cm)

HLC£57.4227 rev

4y ago

What buyers say about games table

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“good value for money”

Fun/Entertainment Experience8%

“Great game table”

Size-Overall8%

“perfect size”

Design-Overall6%

“Build was ok overall as instructions were clear”

Quality-Overall6%

“Good quality and love the fact we have 12 options in 1 table”

What buyers complain about

Strength25%

“Flimsy, easy to assemble”

Assembly/Installation19%

“the only difficult part about the build”

Quality-Overall13%

“Not the best product in the world”

Storage Capacity6%

“This means its not actually practical to fold unless you have storage space”

Top return reasons

Size-Overall31%

Defective Material/Parts23%

Assembly/Installation15%

Quality-Overall15%

Wood Quality8%

Ease Of Use8%

Common questions

Is games table profitable to sell on Amazon United Kingdom?: The niche generates £153K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (41/100).
How competitive is the games table niche?: 7 brands and 13 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in games table?: Top complaints mined from reviews: Strength, Assembly/Installation, Quality-Overall. The return rate is 1.2%.
When does demand for games table peak?: Demand peaks in Nov–Dec; the busiest month runs 5.6× the quietest.
What does it cost to enter the games table niche?: Listings span £47.80–£869.84; the average listing price is £214.25 (sweet spot $15–$100). The average incumbent carries 46 reviews — the moat a new listing must climb.