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Fousae

Fail

Demand is soft, at -62.5% this quarter, so Fousae is a Fail.

Flapen Score
33
33 / 100
Ranks 767 of 792 Sports & Outdoors niches · −17 vs the category median of 50
Market size
£36K/yr14K searches / yr
90-day growth
-62.5%search demand this quarter
Competition
70%top-5 click share · 9 brands · 19 sellers

Flapen Score

Fousae against its category

The dotted line is the Sports & Outdoors average. Past it, Fousae is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fousae market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fousae 14K times last year and spent an estimated £36K. The top 5 brands take 91% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -62.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-62.5%
Conversion, latest week
2.3%
Market size, estimated
£36Ka year
Top search term
fousae walking pad6K searches a year

02 · Price

A sale here is worth £118.60.

Listings sell for £118.60 on average, from £13.89 to £278.54. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £118.60 that is £0 to £12K a year per listing.

Average price
£118.60above the $15 to $100 sweet spot
Price range
£13.89–£278.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 53.8% of listings are out of stock. The average listing ranks #106 within Fitness. It carries 217 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
69%
Out of stock, average day
53.8%
Average rank
#106in Fitness
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
217per listing
Listings tracked
16

04 · Newcomers

Amazon counts 7 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
15 months

Products

Top Fousae products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

19

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • Superun38%
  • FOUSAE24%
  • vannect12%
  • Rilime11%
  • Cardirun7%
  • YIMUYIMU3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Fousae search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 10.4× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Fousae

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level9%

its a little loud

It is a little noisy

it is already making a grinding noise

Durability8%−0.10

It stopped working 8 minutes after use

Broke after a short period

Broken after about 6 weeks

Weight Heavy7%−0.03

Bit heavier than I anticipated

very very heavy

Quite heavy

Quality-Overall5%+0.49

The plastic itself doesnt feel super premium quality

Cheapest

Poor quality

Functionality-Overall4%−0.06

Doesnt work

it was disappointing that the product itself did not function as expected

Doesn't work properly

Love

Value For Money18%+1.27

Best for the price

cheap price

Excellent value for money

Quality-Overall14%+0.49

Excellent build quality

Excellent Quality

the build quality for the price is brilliant

Ease Of Use11%+0.87

Easy to use

easy to move

easy to follow

Exercise/Sports Suitability10%+0.24

Great for exercise

Great Exercise Machine

good for walking

Noise Level8%

It is not noisy

Not too noisy

doesnt make noise

Return

1.8% Return rate 28% Fixable by listing

Size-Overall16%▆▇▇██▇

it was far to big

the size is so small

It is quite narrow

Functionality-Overall12%▅▅█▆▇▄

Doesnt work

it was disappointing that the product itself did not function as expected

Doesn't work properly

Defective Material/Parts11%█▄▆▇▆▇

Some screws where missing

the underneath of the screen hard plastic bit was cracked in half

does not work it has a electrical fault

Noise Level9%▆▆▄▇▆█

its a little loud

It is a little noisy

it is already making a grinding noise

Weight Heavy9%▇█▅▅▄▄

Bit heavier than I anticipated

very very heavy

Quite heavy

FAQ

Common Fousae questions

Answered from the same tracked data.