fousae
Skip itSoft demand (-62.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great216.5avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good£118.60avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£13.89–£278.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£36K£36K/yr · 14K searches
Growth
Bad-62.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fousae is a £36K/yr Amazon United Kingdom market (14K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
fousae market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £30K–£59K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 69%
- Out of stock
- 53.8%
- Avg brand age
- 15 months
- Avg seller age
- 295 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
19
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
5%
- Superun38%
- FOUSAE24%
- vannect12%
- Rilime11%
- Cardirun7%
- YIMUYIMU3%
- Open — no brand owns it (3 brands, 5%)
Demand
Weekly Amazon search volume, last 29 weeks — -62.5% search growth over the last 90 days.Top fousae products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
Superun£84.754.3★261 rev
Superun Raceable Walking Pad with App Control Under Desk Treadmill for Smart Devices with Training Courses and AI Training Max 136KG 159KG Suitable for Heavy People Door to Door Delivery
Superun£74.334.3★317 rev
Treadmill 5 in 1 Treadmills for Home Foldable with App Compatible 12KM/H Under Desk Walking Pad with 9% Incline 350 LB Weight Capacity Magnetic Remote Control
FOUSAE£153.264.6★252 rev
Under Desk Treadmill Cover Waterproof and Dustproof Walking Pad Cover Fit for 48-56 Inch Portable Folding Treadmills Home & Office UV Protection Walking Pad Treadmill Covers (Black)-55 Lx28 Wx6 H
Rilime£13.894.0★62 rev
4 in 1 Walking Pad with 9% Incline 1-10KM/H Walking Treadmill for Home with 330LBS Capacity 2.75HP Upgraded Portable Under Desk Running Machine with Magnetic Remote Control LED Display
vannect£121.754.6★213 rev
Newest
by launch date
Superun Walking Pad Raceable 6% Incline 6/12km/h Under Desk Treadmill
Superun£74.45261 rev
Treadmill for Home Foldable with App Compatible 12KM/H 5 in 1 Walking Pad with 9% Incline Indoor Running Machine with 350 LB Weight Capacity Brushless Drive LED Display Magnetic Remote Control
FOUSAE£173.8263 rev
6 in 1 Folding Treadmill with 1-12KM/H 9% Incline Walking Pad Foldable with APP 2.75HP Under Desk Treadmills for Home Office Running Machine Portable with Magnetic Remote Control 350LBS Weight
vannect£168.22162 rev
YIMUYIMU Walking Pad with 8% Incline 10km/h Under Desk Treadmill for Home 2.75HP Quiet Portable Treadmill Bluetooth App & Magnetic Remote Control 300LBS Capacity LED Display
YIMUYIMU£93.4253 rev
MJWW Walking Pad Treadmill with 6% Incline Foldable Under Desk Treadmills
MJWW£75.97135 rev
Trending
90-day click momentum
Treadmill Walking Pad Running Machine - Treadmills for Home Foldable Under Desk Walkingpad with Handle Folding for Heavy People Foldaway Portable Compact Indoor Flat 10Km/h Electric Machines
Zeporix£122.254.5★
Treadmill for Home Foldable with App Compatible 12KM/H 5 in 1 Walking Pad with 9% Incline Indoor Running Machine with 350 LB Weight Capacity Brushless Drive LED Display Magnetic Remote Control
FOUSAE£173.825.0★
MJWW Walking Pad Treadmill with 6% Incline Foldable Under Desk Treadmills
MJWW£75.974.3★
Superun Walking Pad Raceable 6% Incline 6/12km/h Under Desk Treadmill
Superun£74.454.3★
Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home
Superun£84.754.3★
What buyers say about fousae
What buyers praise and complain about, mined from review topics.What buyers love
“Best for the price”
“Excellent build quality”
“Easy to use”
“Great for exercise”
“It is not noisy”
“not too big”
“Exactly what I wanted”
“Easy to store”
“ease of assembly”
“keeps it working well”
What buyers complain about
“its a little loud”
“It stopped working 8 minutes after use”
“Bit heavier than I anticipated”
“The plastic itself doesnt feel super premium quality”
“Doesnt work”
“Burning smell”
“Not for runners”
“it was far to big”
“Some screws where missing”
“And instructions arent clear at all”
Top return reasons
Common questions
- Is fousae profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 16 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -62.5%. Flapen's verdict: Skip it (33/100).
- How competitive is the fousae niche?
- 9 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in fousae?
- Top complaints mined from reviews: Noise Level, Durability, Weight Heavy. The return rate is 1.8%.
- What does it cost to enter the fousae niche?
- Listings span £13.89–£278.54; the average listing price is £118.60 (sweet spot $15–$100). The average incumbent carries 217 reviews — the moat a new listing must climb.