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Football Training Mat

Fail

The top 5 brands take 94% of clicks, so Football Training Mat is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£120K/yr138K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
75%top-5 click share · 9 brands · 15 sellers

Flapen Score

Football Training Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Football Training Mat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Training Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Training Mat 138K times last year and spent an estimated £120K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
4.2%
Market size, estimated
£120Ka year
Peak month
December25.4× the quietest month
Top search term
football training mat51K searches a year

02 · Price

A sale here is worth £20.65.

Listings sell for £20.65 on average, from £7.86 to £59.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £20.65 that is £2K to £5K a year per listing.

Average price
£20.65inside the $15 to $100 sweet spot
Price range
£7.86–£59.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #15 within Gymnastics. It carries 71 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
4.0%
Average rank
#15in Gymnastics
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
71per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Football Training Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • hykoiuu35%
  • Mastery16%
  • Artlive15%
  • ProSkills Mat14%
  • Oairgico13%
  • TAIAYERU2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Football Training Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 25.4×

Search terms

Top Football Training Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football training mat51K/yr
  • football mat25K/yr
  • football skills mat15K/yr
  • football mat training12K/yr
  • fpro football training mat6K/yr
  • football mastery mat8K/yr
  • one of eleven football mat5K/yr
  • football training mat with app5K/yr
  • footwork ball mastery mat8K/yr
  • one of eleven football training mat4K/yr

Reviews and returns

What reviews say buyers love and hate about Football Training Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.18

On The Small Side

The mat itself is just too small

This training mat was smaller than I thought it would be

Value For Money15%−0.03

Which would make things a bit expensive

My concerns are that this mat is a bit expensive

as described price could be cheaper returned because found better prices somewhere else

Software/Application10%−0.14

The app keeps crashing so is pretty useless

the App isnt great either

My little boy looses interest as the app for this keeps freezing waste of money as the mat is no good without the app

Suitability Beginner8%−0.02

Difgicult if a novice footie player or starting to show interest

therefore only useful to the very youngest of players

is quite small for beginners to get used to

Noise Level6%−0.02

it made a lot of noise

Love

Quality-Overall19%+1.13

The quality feels good, and its easy to set up and use

Good quality mat with handy extras

Good quality

Durability12%+0.50

durable

The mat itself feels durable

The material feels durable

Fun/Entertainment Experience11%+0.84

Great Fun

So far, he's had lots of fun playing with the mat

My child really enjoy playing on it

Suitable For Indoor6%+0.42

so it works well indoors or in the garden

It is also easy to use indoors

especially for indoor use

Exercise/Sports Suitability6%−0.06

But good exercise for any child

Its best suited for repetitive control exercises like touches, dribbling patterns, and coordination drills rather than full-speed play

This training mat is a convenient way to work on basic ball control

Return

1.1% Return rate 25% Fixable by listing

Advertised Vs Actual Product22%▁▁█▅██
Gifting Purpose20%▁▆▁█▆▁
Value For Money13%▃▁█▁▁▁

Which would make things a bit expensive

My concerns are that this mat is a bit expensive

as described price could be cheaper returned because found better prices somewhere else

Connectivity-Overall13%█▁▁▁▁▁
Software/Application12%▃▁▁▁▁█

The app keeps crashing so is pretty useless

the App isnt great either

My little boy looses interest as the app for this keeps freezing waste of money as the mat is no good without the app

FAQ

Common Football Training Mat questions

Answered from the same tracked data.