football training mat
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible70.88avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£20.65avg listing price — sweet spot $15–$100
Price range
Great£7.86–£59.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£120K£120K/yr · 138K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, football training mat is a £120K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
football training mat market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £124K–£165K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 4.0%
- Avg brand age
- 20 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
15
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
4%
- hykoiuu35%
- Mastery16%
- Artlive15%
- ProSkills Mat14%
- Oairgico13%
- TAIAYERU2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -14.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 25.4×
Top football training mat search terms
- football training mat51K/yr
- football mat25K/yr
- football skills mat15K/yr
- football mat training12K/yr
- fpro football training mat6K/yr
- football mastery mat8K/yr
- one of eleven football mat5K/yr
- football training mat with app5K/yr
- footwork ball mastery mat8K/yr
- one of eleven football training mat4K/yr
Top football training mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Football Training Mat with Videos for Ball Control Dribbling and Footwork
hykoiuu£22.874.5★268 rev
Professional Football Training Mat with Video for Home Skills & Drills - Non-Slip Silent Soccer Footwork Mat for Indoor Dribbling & Ball Control Increase Agility Speed & Strength(60 * 90)
Oairgico£14.844.5★23 rev
Football Training Mat with Videos for Ball Control Footwork and Agility
hykoiuu£24.064.4★226 rev
PROSKILLS Football Training Mat Structured Video Training with 4 Skill Levels & Challenge Drills XL 90×60cm Non-Slip Soccer Skills Mat with Grip Socks & Carry Bag (Black)
ProSkills Mat£18.214.8★31 rev
Football Training Mat with Mastery APP -Soccer Mastery Skills Footwork Mat 90x60cm Football Gifts for Boys | Pro Dribble Ball Control & Stress Relief Games for Kids Girls
Mastery£22.634.2★97 rev
Newest
by launch date
FPRO Football Training Mat Professional Ball Control System with App
FPRO£59.212 rev
PROSKILLS Football Training Mat Structured Video Training with 4 Skill Levels & Challenge Drills XL 90×60cm Non-Slip Soccer Skills Mat with Grip Socks & Carry Bag (R5-CYVK-X66T)
ProSkills Mat£15.7031 rev
Professional Football Training Mat with Video for Home Skills & Drills - Non-Slip Silent Soccer Footwork Mat for Indoor Dribbling & Ball Control Increase Agility Speed & Strength(60 * 90)
Oairgico£14.8423 rev
Football Training Mat - Soccer Mastery Skills Mat 90x60cm - Develop Confidence Skills & Discipline + Mastery Mobile APP Football & Birthday Gift for Boys Kids
Artlive£23.7941 rev
Football Training Mat with Mastery APP -Soccer Mastery Skills Footwork Mat 90x60cm Football Gifts for Boys | Pro Dribble Ball Control & Stress Relief Games for Kids Girls (Black Mat - B)
Mastery£16.1897 rev
Trending
90-day click momentumPROSKILLS Football Training Mat Structured Video Training with 4 Skill Levels & Challenge Drills XL 90×60cm Non-Slip Soccer Skills Mat with Grip Socks & Carry Bag (R5-CYVK-X66T)
ProSkills Mat£15.704.8★
FPRO Football Training Mat Professional Ball Control System with App
FPRO£59.215.0★
Professional Football Training Mat with Video for Home Skills & Drills - Non-Slip Silent Soccer Footwork Mat for Indoor Dribbling & Ball Control Increase Agility Speed & Strength(60 * 90)
Oairgico£14.844.5★
Football Training Mat with Mastery APP -Soccer Mastery Skills Footwork Mat 90x60cm Football Gifts for Boys | Pro Dribble Ball Control & Stress Relief Games for Kids Girls (Black Mat - B)
Mastery£16.184.2★
Football Training Mat - Soccer Mastery Skills Mat 90x60cm - Develop Confidence Skills & Discipline + Mastery Mobile APP Football & Birthday Gift for Boys Kids
Artlive£23.794.1★
What buyers say about football training mat
What buyers praise and complain about, mined from review topics.What buyers love
“The quality feels good, and its easy to set up and use”
“durable”
“Great Fun”
“so it works well indoors or in the garden”
“But good exercise for any child”
“Its actually very useful that it is a non slip mat”
“The size is good”
“easy to use”
“This is great for those who are just starting out or want to work on more of their technical skills”
“The mat is colourful”
What buyers complain about
“On The Small Side”
“Which would make things a bit expensive”
“The app keeps crashing so is pretty useless”
“Difgicult if a novice footie player or starting to show interest”
“it made a lot of noise”
“it doesn't quite go fully flat”
“Seems very cheaply made”
“feels thicker than a typical yoga mat”
Top return reasons
Common questions
- Is football training mat profitable to sell on Amazon United Kingdom?
- The niche generates £120K/yr across 16 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the football training mat niche?
- 9 brands and 15 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in football training mat?
- Top complaints mined from reviews: Size-Overall, Value For Money, Software/Application. The return rate is 1.1%.
- When does demand for football training mat peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 25.4× the quietest.
- What does it cost to enter the football training mat niche?
- Listings span £7.86–£59.21; the average listing price is £20.65 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.