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Football Tactics Board

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $89K a year here, so Football Tactics Board is a Maybe.

Flapen Score
58
58 / 100
Top 21% of 792 Sports & Outdoors niches · +8 vs the category median of 50
Market size
£89K/yr108K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
53%top-5 click share · 20 brands · 28 sellers

Flapen Score

Football Tactics Board against its category

The dotted line is the Sports & Outdoors average. Past it, Football Tactics Board is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Tactics Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Tactics Board 108K times last year and spent an estimated £89K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
5.0%
Market size, estimated
£89Ka year
Peak month
September3.7× the quietest month
Top search term
football tactics board43K searches a year

02 · Price

A sale here is worth £16.30.

Listings sell for £16.30 on average, from £7.95 to £54.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.30 that is £2K to £4K a year per listing.

Average price
£16.30inside the $15 to $100 sweet spot
Price range
£7.95–£54.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #122 within Sports & Outdoor Recreation Accessories. It carries 154 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
82%
Out of stock, average day
5.0%
Average rank
#122in Sports & Outdoor Recreation Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
154per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Football Tactics Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 rising

Sellers

28

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

53%

Top 20: 87%

Open market

24%

  • RoseFlower26%
  • Newthinking13%
  • Boclay12%
  • QWORK11%
  • Hinourisha8%
  • FORZA6%

Demand

Football Tactics Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.7×

Search terms

Top Football Tactics Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football tactics board43K/yr
  • tactics board17K/yr
  • football tactics board magnetic12K/yr
  • football whiteboard7K/yr
  • football magnetic tactic board5K/yr
  • tactic board football4K/yr
  • football board4K/yr
  • magnetic football tactics board4K/yr
  • football whiteboard for coaches4K/yr
  • tactic board3K/yr

Reviews and returns

What reviews say buyers love and hate about Football Tactics Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.14

On The Small Side

This training mat was smaller than I thought it would be

Smaller than I expected

Water Resistance10%−0.16

Unfortunately you can't get this wet so can't take it to a game if it's raining

Quality-Overall10%−0.05

Quality issues

Advertised Vs Actual Product10%+0.37

Its a blank tactics board

Value For Money8%

Which would make things a bit expensive

Not really worth the money

Love

Quality-Overall16%−0.05

The board is of high quality

It's well made

Good quality

Compactness12%+0.38

Compact fits in my training/matchday bag easily make it very useful in both situations

Compact and useful

compact enough to easily fit in the living room or garage

Ease Of Use10%+1.28

easy to use

easy to roll or store

Its easy to get started

Fun/Entertainment Experience6%+0.41

As someone who likes to keep training sessions well organised

What we liked most is that it feels both entertaining and instructional

This training mat has been really useful for the kids

Advertised Vs Actual Product6%+0.37

It delivers on expectations

As described

Works as it should

Return

0.6% Return rate 34% Fixable by listing

Quality-Overall24%▃▁█▁▅▄

Quality issues

Size-Overall18%▆▁█▁▁▃

On The Small Side

This training mat was smaller than I thought it would be

Smaller than I expected

Advertised Vs Actual Product14%▄█▁▁▄▅

Its a blank tactics board

Scratch Resistance9%▄█▁▁▄▁
Cover Quality9%▁▁▁▁▆█

FAQ

Common Football Tactics Board questions

Answered from the same tracked data.