Is football medals profitable to sell on Amazon United Kingdom?

The niche generates £26K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +88.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the football medals niche?

16 brands and 23 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in football medals?

Top complaints mined from reviews: Durability, Quality-Overall. The return rate is 0.4%.

When does demand for football medals peak?

Demand peaks in May–Jun; the busiest month runs 3.0× the quietest.

What does it cost to enter the football medals niche?

Listings span £3.74–£35.16; the average listing price is £12.82 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.

football medals

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Incredible96.61

avg incumbent reviews — the moat a new listing must climb

Growth

Great+88.7%

90-day search growth — must beat 0% to launch

Price range

Good£3.74–£35.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.82

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£26K

£26K/yr · 38K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, football medals is a £26K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 57/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

football medals market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £32K–£38K; units × avg price
Conversion rate: 5.4%
Avg BSR: #0
Page quality: 0%
Prime: 83%
Sponsored: 100%
Out of stock: 8.4%
Avg brand age: 30 months
Avg seller age: 212 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

22%

Hianjoo34%
GeeRic16%
ASMIZ10%
BW Trophies8%
PATIKIL7%
Eulihent4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +88.7% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 3.0×

Open Trend

Top football medals search terms

football medals21K/yr +114.1%4.0% conv.
football medals for kids12K/yr +51.1%5.2% conv.
football medal4K/yr +100.8%2.1% conv.

All search terms

Top football medals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hianjoo 12 Pack Football Medals for Adults 1st Place Medals Metal Gold Award Medals with Neck Ribbon Participation Medal for Sports Competitions Celebration and Soccer Party Favors 2 inch

Hianjoo£8.424.6★125 rev

ASMIZ 24 Pc Football Medals for Kids Bulk Gold Award Medals Set 5 cm Olympic Style Gold Metal Medals with Ribbons for Children Games Party Favors Prizes Awards Adults Team Gifts

ASMIZ£17.934.6★33 rev

PATIKIL Award Medal 3 Inch Football Place Award Medal Trophy with Neck Ribbon Football Party Favor Prize for Sports Meetings Events Red Bronze

PATIKIL£4.934.0★5 rev

GeeRic Football Medals Zinc Alloy Soccer Football Award Trophies Medal with Ribbon Medal Winner Medals for Competition/Sports/Party Decoration

GeeRic£8.244.7★17 rev

GeeRic 12Pcs Gold Football Medal with Neck Ribbons Soccer Game Medals Prizes Star Gold Prizes for Sports Competitions Party Olympic Style Soccer

GeeRic£8.544.3★80 rev

Newest

by launch date

QiiWuic 6 Pcs Football Medals Player of the Match Trophy Awarding Winners in Youth Football Tournaments Recognising Achievements in School Sports Days Medals with Ribbons

QiiWuic£7.470 rev

2mo ago

WD&CD 12Pcs Football Medal 2 Inch (5 cm) Sports Gold Award Medals with Neck Ribbon for Awards Sports Football Party Style

WD&CD£8.030 rev

2mo ago

XcnPer 6 Pack Gold Football Medals Metal Winner Medals with Tricolour Ribbon Premium Football Medals for Sports Tournaments Competitions & Achievement Awards

XcnPer£8.150 rev

3mo ago

Hianjoo 12 Pack Football Medals for Teen and Adults Metal Gold Award Medals 1st Place Medal with Neck Ribbon Participation Medal for Sports Competitions Celebration and Soccer Party Favors 2 inch

Hianjoo£9.9620 rev

6mo ago

Eulihent 12 Pack Gold Football Medals for Children Winners Medals Metal with Tricolour Ribbon for Kids Adults Sports Day Prizes Party Favours Winner Trophies

Eulihent£9.1310 rev

1y ago

What buyers say about football medals

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall59%

“Brought as party bags fillers great quality”

Advertised Vs Actual Product14%

“Better than I expected”

Weight Heavy9%

“Heavy and good quality”

Fun/Entertainment Experience9%

“Good fun”

Value For Money9%

“Very good value for money, excellent product”

What buyers complain about

Durability50%

“Medals come apart from the ribbons to easy”

Quality-Overall50%

“Absolute garbage”

Top return reasons

Quality-Overall63%

Weight Heavy5%

Defective Material/Parts5%

Accuracy-Overall5%

Material Quality5%

Certifications5%

Value For Money5%

Strength5%

Common questions

Is football medals profitable to sell on Amazon United Kingdom?: The niche generates £26K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +88.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the football medals niche?: 16 brands and 23 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in football medals?: Top complaints mined from reviews: Durability, Quality-Overall. The return rate is 0.4%.
When does demand for football medals peak?: Demand peaks in May–Jun; the busiest month runs 3.0× the quietest.
What does it cost to enter the football medals niche?: Listings span £3.74–£35.16; the average listing price is £12.82 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.