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Football Medals

Football Medals shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 7Growth 86Conversion 62Competition 51Returns 98Price range 64Avg price 57Brand share 51Review moat 95Quality gap 35
This niche Category average

Is Football Medals profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Football Medals is a £26K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 57/100.

Football Medals: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +88.7% over the last 90 days and 5.4% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr3K
Search volume / yr+88.7%38K
Conversion rate5.4%
Avg price£12.82

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers16 · 23
Top-5 product click share54%
Open market26%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement100%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews97

Top Football Medals products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

16 falling

Sellers

23

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

22%

  • Hianjoo34%
  • GeeRic16%
  • ASMIZ10%
  • BW Trophies8%
  • PATIKIL7%
  • Eulihent4%

Football Medals demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR5.4%Products23Brands16Top 5 Brands74%OOS Rate8.4%Rating4.5★Reviews97Avg BSR#0
2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.0×

Top Football Medals search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • football medals21K/yr
  • football medals for kids12K/yr
  • football medal4K/yr

What reviews say buyers love and hate about Football Medals

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall59%

Brought as party bags fillers great quality

Advertised Vs Actual Product14%

Better than I expected

Weight Heavy9%

Heavy and good quality

Fun/Entertainment Experience9%

Good fun

Value For Money9%

Very good value for money, excellent product

What buyers complain about

100% of reviews
Durability50%

Medals come apart from the ribbons to easy

Quality-Overall50%

Absolute garbage

Football Medals return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
63%
2Weight Heavy
5%
3Defective Material/Parts
5%
4Accuracy-Overall
5%
5Material Quality
5%

Common Football Medals questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Football Medals 57/100 on Amazon United Kingdom — Worth a look. The niche generates £26K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +88.7% over the last 90 days.
Search demand for Football Medals on Amazon United Kingdom peaks in May–Jun, where the busiest month runs 3.0× the quietest.