Skip to content

Football Darts

Maybe

Search demand grew +277.6% this quarter. But shoppers spend only $28K a year here, so Football Darts is a Maybe.

Flapen Score
62
62 / 100
Top 10% of 792 Sports & Outdoors niches · +12 vs the category median of 50
Market size
£28K/yr33K searches / yr
90-day growth
+277.6%search demand this quarter
Competition
44%top-5 click share · 24 brands · 58 sellers

Flapen Score

Football Darts against its category

The dotted line is the Sports & Outdoors average. Past it, Football Darts is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Darts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Darts 33K times last year and spent an estimated £28K. The top 5 brands take 57% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +277.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+277.6%
Conversion, latest week
0.8%
Market size, estimated
£28Ka year
Top search term
inflatable football target8K searches a year

02 · Price

A sale here is worth £106.16.

Listings sell for £106.16 on average, from £8.68 to £630.84. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £106.16 that is £0 to £11K a year per listing.

Average price
£106.16above the $15 to $100 sweet spot
Price range
£8.68–£630.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #298 within Darts & Dartboards. It carries 207 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
53%
Out of stock, average day
7.7%
Average rank
#298in Darts & Dartboards
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
34

04 · Newcomers

Amazon counts 4 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Football Darts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

24 rising

Sellers

58

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

44%

Top 20: 86%

Open market

37%

  • Generic15%
  • Vinfgoes14%
  • Amazon Basics13%
  • Oiyekntd7%
  • ZMR SHOP CRAFT7%
  • COSTWAY6%

Search terms

Top Football Darts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inflatable football target8K/yr
  • football darts game inflatable6K/yr
  • inflatable dart board football5K/yr
  • inflatable dart board6K/yr
  • football darts8K/yr

Reviews and returns

What reviews say buyers love and hate about Football Darts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.08

Ot very big

I was unable to make it small enough to be of any benefit

Some of the photos make this look like it's 5 foot tall

Assembly/Installation12%−0.07

Don't like the set up

Also don't assemble as easily

Assembly is a little bit fiddly

Value For Money11%−0.04

Not worth the money

there are better ones at this price point

Durability10%−0.07

might not last long

Rips easily

Within 2 days the whole thing was binned

Functionality-Overall5%−0.06

It's very annoying paying this much for a product that isn't working

Love

Fun/Entertainment Experience37%+3.23

Great fun for all the family

Really fun game

Great fun

Quality-Overall11%+0.24

Excellent product

feels well made

Build quality is excellent: solid construction

Value For Money8%−0.04

Excellent value for money

Great fun great price

Worth the money

Weight Light7%+0.34

the frame itself however is quite light weight

The darts are lightweight

It's lightweight

Durability5%−0.07

its not been broken yet

durable

with a durable target

Return

1.1% Return rate 38% Fixable by listing

Size-Overall24%█▄▂▄▇▂

Ot very big

I was unable to make it small enough to be of any benefit

Some of the photos make this look like it's 5 foot tall

Inflation/Deflation11%▁▁▁▂▁█
Quality-Overall8%▁▅█▁▁▇

The box was very light which led us to believe it might not be the quality we required

Not great tbh

Functionality-Overall6%▅█▅▃▁▃

It's very annoying paying this much for a product that isn't working

Advertised Vs Actual Product6%▁▁▆█▁▅

FAQ

Common Football Darts questions

Answered from the same tracked data.