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62

football darts

Worth a look

Shows demand growing +277.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 7Growth 99Conversion 10Competition 69Returns 94Price range 14Avg price 73Brand share 78Review moat 90Quality gap 91

Growth

Incredible+277.6%

90-day search growth — must beat 0% to launch

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great207.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Great57%

top-5 brand share — no brand owns this niche

Avg price

Good£106.16

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Bad£8.68–£630.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£28K

£28K/yr · 33K searches

According to Flapen's Amazon United Kingdom niche tracking, football darts is a £28K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

football darts market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
£27K–£53K
units × avg price
Conversion rate
0.8%
Avg BSR
#298
Page quality
0%
Prime
53%
Sponsored
76%
Out of stock
7.7%
Avg brand age
30 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

58

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

44%

Top 20: 86%

Open market

37%

  • Generic15%
  • Vinfgoes14%
  • Amazon Basics13%
  • Oiyekntd7%
  • ZMR SHOP CRAFT7%
  • COSTWAY6%

Top football darts search terms

  • inflatable football target8K/yr
  • football darts game inflatable6K/yr
  • inflatable dart board football5K/yr
  • inflatable dart board6K/yr
  • football darts8K/yr
All search terms

Top football darts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£1K8%£2K12%£3K16%£5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about football darts

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience37%

“Great fun for all the family”

Quality-Overall11%

“Excellent product”

Value For Money8%

“Excellent value for money”

Weight Light7%

“the frame itself however is quite light weight”

Durability5%

“its not been broken yet”

Size-Overall4%

“The goal is a good size for ages 4 to 10”

Suitable For Indoor3%

“Can be easily setup to use indoor or outdoor”

Grip3%

“Great product for little hands x”

Assembly/Installation3%

“The goal is easy enough to fold out and put up, and the size is just right for ages 4–7, 10 might be too old”

Inflation/Deflation2%

“game, its quick to inflate. though you have to bring your own pump for the target, the included one only blows up the ball., and it stays inflated well”

What buyers complain about

Size-Overall14%

“Ot very big”

Assembly/Installation12%

“Don't like the set up”

Value For Money11%

“Not worth the money”

Durability10%

“might not last long”

Functionality-Overall5%

“It's very annoying paying this much for a product that isn't working”

Fastener Quality5%

“The front ripped fist time using”

Quality-Overall4%

“The box was very light which led us to believe it might not be the quality we required”

Weight Heavy3%

“Darts bit heavy for clinging to board”

Measurement/Reading Accuracy3%

“you should be getting 98% accuracy”

Strength2%

“though it isnt the strongest”

Top return reasons

Size-Overall24%
Inflation/Deflation11%
Quality-Overall8%
Functionality-Overall6%
Advertised Vs Actual Product6%
Durability6%
Defective Material/Parts6%
Gifting Purpose5%
Adhesion/Stickiness4%
Strap/String Quality3%

Common questions

Is football darts profitable to sell on Amazon United Kingdom?
The niche generates £28K/yr across 34 tracked products. 4 of 18 products launched in the last 360 days are still selling. 90-day search growth is +277.6%. Flapen's verdict: Worth a look (62/100).
How competitive is the football darts niche?
24 brands and 58 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in football darts?
Top complaints mined from reviews: Size-Overall, Assembly/Installation, Value For Money. The return rate is 1.1%.
What does it cost to enter the football darts niche?
Listings span £8.68–£630.84; the average listing price is £106.16 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.