Folding Bike
MaybeThe products selling today average only 3.8★. But buyers convert on only 0.1% of searches, so Folding Bike is a Maybe.
- Flapen Score
- 59 / 100Top 19% of 792 Sports & Outdoors niches · +9 vs the category median of 5059
- Market size
- £40K/yr268K searches / yr
- 90-day growth
- +21.0%search demand this quarter
- Competition
- 22%top-5 click share · 38 brands · 67 sellers
Flapen Score
Folding Bike against its category
The dotted line is the Sports & Outdoors average. Past it, Folding Bike is stronger. Inside it, weaker.
Market
The Folding Bike market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Folding Bike 268K times last year and spent an estimated £40K. The top 5 brands take 50% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 268K
- Growth, 90 days vs prior 90
- +21.0%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £40Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- folding bike86K searches a year
02 · Price
A sale here is worth £184.53.
Listings sell for £184.53 on average, from £20.85 to £645.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £184.53 that is £0 to £18K a year per listing.
- Average price
- £184.53above the $15 to $100 sweet spot
- Price range
- £20.85–£645.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£18K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 12% ship with Prime. On an average day, 35.3% of listings are out of stock. The average listing ranks #40 within Cycling. It carries 118 reviews at 3.82 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 12%
- Out of stock, average day
- 35.3%
- Average rank
- #40in Cycling
- Average rating
- 3.82 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 118per listing
- Listings tracked
- 85
04 · Newcomers
Amazon counts 6 of last year's 34 launches as successful.
34 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 34
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Folding Bike products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ECOSMO 16 Lightweight Alloy Folding City Bike Bicycle 6 Speeds Dual Disc brakes Folding Pedals - 16AF02W
- Price
- £220.93
- Rating
- 4.0/5
- Reviews
- 109
- Age
- 7y ago

ECOSMO 20 Lightweight Folding Bicycle City Bike with 7-Speed SHIMANO Gears Alloy Frame Compact Folding Design Folding Pedals Adjustable Handlebar & Seat with Rear Rack - White (12kg)
- Price
- £235.24
- Rating
- 4.2/5
- Reviews
- 327
- Age
- 11y ago

20 Inch Folding Bike for Adult White High Carbon Steel Folding Mountain Bike - 6 Speed Gears Double V-Brake Kick - Lightweight Adjustable Height City Bike for Men and Women Teens (90% Pre-installed)
- Price
- £79.99
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

HHEMSTD 26 Inch Folding Mountain Bike 21 Speed Adult Bicycle High Carbon Steel Frame with Dual Disc Brakes Oil Spring Fork & Adjustable Seat All-Terrain Foldable MTB for Men Women Outdoor Riding
- Price
- £96.86
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 1y ago

TRIOBLADE 20 Inch Folding Bike for Adult 7-Speed Shimano Drivetrain Folding Bicycle Lightweight Aluminium Frame Disc Brake Foldable Bikes for Women Men (Black&Blue)
- Price
- £160.53
- Rating
- 3.8/5
- Reviews
- 34
- Age
- 11mo ago
Trending
90-day click momentum
QWMEIYOU 26 Inch Folding Mountain Bike 21 Speed Dual Disc Brake Bicycle with Mudguards Carbon Steel Frame Adjustable Seat Anti-slip Handlebar Portable Cycling Bike for Commute Outdoor Riding
- Price
- £98.80
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago

Dekltus 21 Speed 26 Inch Folding Mountain Bike Premium Carbon Steel Frame with Oil Spring Fork Full Disc Brake and Quick Release Design Adjustable Seat All Terrain Foldable Bicycle with Mudguard
- Price
- £64.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Giniania 26 Inches Foldable Mountain Bike with w/Integrated Tire 21 Speed Full Suspension High-Carbon Steel Foldable Bicycle Double Disc Brake Outroad Mountain Bicycle for Adults Men Women
- Price
- £110.79
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago

Steeviuzj 20 Inch Folding Bike for Adults 6 Speed City Bicycle with Dual V-Brakes Lightweight Carbon Steel Frame Shock Absorbing Rubber Tyres Foldable Commuter Cycle for Men Women (White)
- Price
- £42.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

HHEMSTD 26 Inch Folding Mountain Bike 21 Speed Adult Bicycle High Carbon Steel Frame with Dual Disc Brakes Oil Spring Fork & Adjustable Seat All-Terrain Foldable MTB for Men Women Outdoor Riding
- Price
- £96.86
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 1y ago
Newest
by launch date
Dekltus 21 Speed 26 Inch Folding Mountain Bike Premium Carbon Steel Frame with Oil Spring Fork Full Disc Brake and Quick Release Design Adjustable Seat All Terrain Foldable Bicycle with Mudguard
- Price
- £64.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

QWMEIYOU 26 Inch Folding Mountain Bike 21 Speed Dual Disc Brake Bicycle with Mudguards Carbon Steel Frame Adjustable Seat Anti-slip Handlebar Portable Cycling Bike for Commute Outdoor Riding
- Price
- £98.80
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago

Steeviuzj 20 Inch Folding Bike for Adults 6 Speed City Bicycle with Dual V-Brakes Lightweight Carbon Steel Frame Shock Absorbing Rubber Tyres Foldable Commuter Cycle for Men Women (White)
- Price
- £42.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Giniania 26 Inches Foldable Mountain Bike with w/Integrated Tire 21 Speed Full Suspension High-Carbon Steel Foldable Bicycle Double Disc Brake Outroad Mountain Bicycle for Adults Men Women
- Price
- £110.79
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago

LSBIKE 20Inch Folding Bike Bicycle 7 Speed Drivetrain City Road Bike for Adult Lightweight Seat & Handlebar Height Adjustable Carbon Steel Frame Double V-Brake for Men Woman Teenager (Grey)
- Price
- £168.60
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
38 rising
Sellers
67
Top-5 brand share
50%
Top 20: 91%
Top-5 click share
22%
Top 20: 58%
Open market
45%
- ECOSMO17%
- TRIOBLADE15%
- LSBIKE10%
- DAOHHFO5%
- GDSKR5%
- BSTSEL4%
Demand
Folding Bike search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Folding Bike search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- folding bike86K/yr
- folding bikes for adults42K/yr
- foldable bike28K/yr
- folding bikes28K/yr
- foldable bike adult12K/yr
- folding mountain bike8K/yr
- folding bicycle9K/yr
- ladies bicycle6K/yr
- ladies bikes6K/yr
- fold up bikes for adults7K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Bike
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
quality not great
The components of the bicycle look cheap
Pure rubbish
the saddle seat post is too short
NOT FIT FOR PURPOSE
Its not suitable for small women
as it is very heavy its hard to push home I thought okay maybe its just faulty I have messaged the seller
This is a heavy bicycle
it was really heavy
a bit fiddly to put together
It was really fiddly putting it together
Absolutely no clear guidance on how to fully set up the bike
Very poor rear derailleur snapped off after 5minutes of being used
I am getting under 10 it does not last long at all
The material appears insufficiently durable
Love
Worth it
Good price
Great value
Great product
The quality is the bike is pretty good
simple with solid quality
really comfortable
All in all, the bike is comfortable to ride and feels solid
a comfy seat
battery life is excellent
long-lasting battery
paired with long-lasting battery
easy to assemble
Assembly is quick and simple with solid quality, ideal for my daily short trips around London, saving parking and storage hassle
Absolutely beautiful, and easy to put together thanks
Return
0.9% Return rate 33% Fixable by listing
the saddle seat post is too short
NOT FIT FOR PURPOSE
Its not suitable for small women
the bike has very little power
that hardly works
Didn't work
as it is very heavy its hard to push home I thought okay maybe its just faulty I have messaged the seller
This is a heavy bicycle
it was really heavy
Very poor rear derailleur snapped off after 5minutes of being used
I am getting under 10 it does not last long at all
The material appears insufficiently durable
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Bike questions
Answered from the same tracked data.









