Skip to content

Folding Bike

Maybe

The products selling today average only 3.8★. But buyers convert on only 0.1% of searches, so Folding Bike is a Maybe.

Flapen Score
59
59 / 100
Top 19% of 792 Sports & Outdoors niches · +9 vs the category median of 50
Market size
£40K/yr268K searches / yr
90-day growth
+21.0%search demand this quarter
Competition
22%top-5 click share · 38 brands · 67 sellers

Flapen Score

Folding Bike against its category

The dotted line is the Sports & Outdoors average. Past it, Folding Bike is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folding Bike market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Folding Bike 268K times last year and spent an estimated £40K. The top 5 brands take 50% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
+21.0%
Conversion, latest week
0.1%
Market size, estimated
£40Ka year
Peak month
August1.8× the quietest month
Top search term
folding bike86K searches a year

02 · Price

A sale here is worth £184.53.

Listings sell for £184.53 on average, from £20.85 to £645.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £184.53 that is £0 to £18K a year per listing.

Average price
£184.53above the $15 to $100 sweet spot
Price range
£20.85–£645.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£18K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 12% ship with Prime. On an average day, 35.3% of listings are out of stock. The average listing ranks #40 within Cycling. It carries 118 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
12%
Out of stock, average day
35.3%
Average rank
#40in Cycling
Average rating
3.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
118per listing
Listings tracked
85

04 · Newcomers

6 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Folding Bike products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

£0£790£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

38 rising

Sellers

67

Est. top-5 brand share

50%

Top 20: 91%

Est. top-5 click share

22%

Top 20: 58%

Open market

45%

  • ECOSMO17%
  • TRIOBLADE15%
  • LSBIKE10%
  • DAOHHFO5%
  • GDSKR5%
  • BSTSEL4%

Demand

Folding Bike search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Folding Bike search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • folding bike86K/yr
  • folding bikes for adults42K/yr
  • foldable bike28K/yr
  • folding bikes28K/yr
  • foldable bike adult12K/yr
  • folding mountain bike8K/yr
  • folding bicycle9K/yr
  • ladies bicycle6K/yr
  • ladies bikes6K/yr
  • fold up bikes for adults7K/yr

Reviews and returns

What reviews say buyers love and hate about Folding Bike

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Value For Money”
16%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“quality not great”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Folding Bike questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data