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Foam Tennis Balls

Pass

Foam Tennis Balls scores 66 out of 100, a Pass. Shoppers spend $47K a year here, search demand grew +65.1% this quarter, and returns run at 0.6% of orders.

Flapen Score
66
66 / 100
Top 4% of 792 Sports & Outdoors niches · +16 vs the category median of 50
Market size
£47K/yr43K searches / yr
90-day growth
+65.1%search demand this quarter
Competition
42%top-5 click share · 29 brands · 53 sellers

Flapen Score

Foam Tennis Balls against its category

The dotted line is the Sports & Outdoors average. Past it, Foam Tennis Balls is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Tennis Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foam Tennis Balls 43K times last year and spent an estimated £47K. The top 5 brands take 47% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +65.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+65.1%
Conversion, latest week
13.2%
Market size, estimated
£47Ka year
Peak month
July3.6× the quietest month
Top search term
foam tennis balls12K searches a year

02 · Price

A sale here is worth £8.40.

Listings sell for £8.40 on average, from £4.14 to £21.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.40 that is £840 to £2K a year per listing.

Average price
£8.40under the $15 to $100 sweet spot
Price range
£4.14–£21.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£840–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #189 within Tennis. It carries 363 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
89%
Out of stock, average day
2.8%
Average rank
#189in Tennis
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
363per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Foam Tennis Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

29 rising

Sellers

53

Top-5 brand share

47%

Top 20: 94%

Top-5 click share

42%

Top 20: 86%

Open market

47%

  • Wilson15%
  • HTI12%
  • HEAD8%
  • DNTHYRIN6%
  • Xujinsongg6%
  • Adhawk6%

Demand

Foam Tennis Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×

Search terms

Top Foam Tennis Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam tennis balls12K/yr
  • foam tennis balls for kids7K/yr
  • soft tennis balls for kids6K/yr
  • soft tennis balls7K/yr
  • sponge tennis balls7K/yr
  • sponge tennis balls for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Tennis Balls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall35%−0.19

Cheap quality

Poor quality

and a cheap quality plastic container

Size-Overall9%−0.02

Not tennis ball size

these balls are tiny

Extremely small

Smell6%−0.06

The smell

smell like chemicals so mad at myself for buying 2 packs

Strong smell chemicals which raises questions when using with children so currently airing

Advertised Vs Actual Product6%+0.64

Misleading photos

Not as described

Not matching the photo

Durability5%

only last two weeks playing catch on yard

String snapped after 1st play

Love

Quality-Overall21%−0.19

Good quality

Good quality tennis balls bought for my dog

My grandson says these balls are very good

Value For Money18%+0.76

Great value

Great value

Good price

Fun/Entertainment Experience10%+1.35

Perfect for my 11 month old Grandfurbaby to play with

Fun time

just enough bounce to keep her amused

Advertised Vs Actual Product9%+0.64

Exactly as described

Exactly what I wanted

As Advertised these balls are very good for the dog

Size-Overall7%−0.02

Good fit for purpose

Perfect size for my ball thrower

size my dog loves them

Return

0.6% Return rate 56% Fixable by listing

Size-Overall36%▇▆▇▆▇█

Not tennis ball size

these balls are tiny

Extremely small

Quality-Overall17%▆▇▆▅█▆

Cheap quality

Poor quality

and a cheap quality plastic container

Advertised Vs Actual Product11%█▅▆▅▄▃

Misleading photos

Not as described

Not matching the photo

Functionality-Overall10%█▄▄█▃▃
Defective Material/Parts3%▁▁▅█▄▃

FAQ

Common Foam Tennis Balls questions

Answered from the same tracked data.