Foam Roller 90cm
FailShoppers spend an estimated $46K a year here, so Foam Roller 90cm is a Fail.
- Flapen Score
- 41 / 100Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 5041
- Market size
- £46K/yr45K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 13 sellers
Flapen Score
Foam Roller 90cm against its category
The dotted line is the Sports & Outdoors average. Past it, Foam Roller 90cm is stronger. Inside it, weaker.
Market
The Foam Roller 90cm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foam Roller 90cm 45K times last year and spent an estimated £46K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £46Ka year
- Peak month
- June3.7× the quietest month
- Top search term
- long foam roller12K searches a year
02 · Price
A sale here is worth £19.12.
Listings sell for £19.12 on average, from £11.19 to £45.45. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £19.12 that is £2K to £5K a year per listing.
- Average price
- £19.12inside the $15 to $100 sweet spot
- Price range
- £11.19–£45.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #151 within Fitness. It carries 14,557 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 45%
- Out of stock, average day
- 21.5%
- Average rank
- #151in Fitness
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 14,557per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Foam Roller 90cm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics High-Density Blue Speckled Round Foam Roller - 90cm
- Price
- £11.19
- Rating
- 4.4/5
- Reviews
- 93,011
- Age
- 8y ago

Core Balance Long Foam Roller 90cm Blue
- Price
- £19.49
- Rating
- 4.4/5
- Reviews
- 2,758
- Age
- 8y ago

Northern Foam Roller Extra Long Muscle Roller Exercise Lightweight Fitness Foamroller Deep Tissue Self Massage Home Gym Pilates Yoga Pain Relief De-Stress Recovery
- Price
- £11.41
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 2y ago

Northern Foam Roller Extra Long Muscle Roller Exercise Lightweight Fitness Foamroller Deep Tissue Self Massage Home Gym Pilates Yoga Pain Relief De-Stress Recovery
- Price
- £11.78
- Rating
- 4.4/5
- Reviews
- 336
- Age
- 5y ago

Yes4All High-Density EPP Round Back Roller Foam Foam Roller for Yoga Pilates & Stretching - 30 45 60 90 cm
- Price
- £15.57
- Rating
- 4.5/5
- Reviews
- 26,961
- Age
- 4y ago
Trending
estimated 90-day click momentum
Beenax Foam Roller 90cm - Lightweight Muscle Roller for Fitness Pilates Yoga Physio Trigger Point Deep Tissue Joint Massage Pain Relief - Designed to Relieve Stress and Relax Tight Muscles
- Price
- £23.95
- Rating
- 4.6/5
- Reviews
- 1,028
- Age
- 2y ago

Yes4All Foam Roller - Ultra Lightweight High Density EPP Muscle Roller 30/45/60/90 CM Long for Back Legs Workouts Trigger Point Exercise Gym Pilates Fitness Yoga Deep Tissue Muscle Massage
- Price
- £12.23
- Rating
- 4.5/5
- Reviews
- 26,961
- Age
- 3y ago

LSLIFE Air Roller Inflatable Gymnastics Tumbling Barrel Roll Barrel with Air Pump 60/75/90cm Thick 100cm Long Backbend Trainer Handspring Mat for Gymnastics Yoga Training (Pink 75(H)*100(L) cm)
- Price
- £45.45
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago

Beenax Foam Roller 90cm - Lightweight Muscle Roller for Fitness Pilates Yoga Physio Trigger Point Deep Tissue Joint Massage Pain Relief - Designed to Relieve Stress and Relax Tight Muscles
- Price
- £25.02
- Rating
- 4.6/5
- Reviews
- 1,028
- Age
- 3y ago

ACTIVE FOREVER Solid Floating Dot Foam RollerRelieve Muscle Tension&Promote CirculationHigh Density Massage Rollers for Back Legs Fitness Yoga Pilates-Camouflage Purple90cm*15cm
- Price
- £22.10
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 1y ago
Newest
by launch date
LSLIFE Air Roller Inflatable Gymnastics Tumbling Barrel Roll Barrel with Air Pump 60/75/90cm Thick 100cm Long Backbend Trainer Handspring Mat for Gymnastics Yoga Training (Pink 60(H)*100(L) cm)
- Price
- £39.02
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago

LSLIFE Air Roller Inflatable Gymnastics Tumbling Barrel Roll Barrel with Air Pump 60/75/90cm Thick 100cm Long Backbend Trainer Handspring Mat for Gymnastics Yoga Training (Pink 75(H)*100(L) cm)
- Price
- £45.45
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago

ACTIVE FOREVER Solid Floating Dot Foam RollerRelieve Muscle Tension&Promote CirculationHigh Density Massage Rollers for Back Legs Fitness Yoga Pilates-Camouflage Purple90cm*15cm
- Price
- £22.10
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 1y ago

Half Foam Roller Exercise Roller for Muscle Massage Tension Relief Trigger Point 90cm Ultra Lightweight Foamroller Back Legs Gym Pilates Yoga Deep Pain Relief Physical Therapy Myofascial Release
- Price
- £11.83
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2y ago

Beenax Foam Roller 90cm - Lightweight Muscle Roller for Fitness Pilates Yoga Physio Trigger Point Deep Tissue Joint Massage Pain Relief - Designed to Relieve Stress and Relax Tight Muscles
- Price
- £23.95
- Rating
- 4.6/5
- Reviews
- 1,028
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
13
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
7%
- Amazon Basics30%
- Fashion Thirsty23%
- Core Balance20%
- Yes4All11%
- Beenax6%
- LSLIFE3%
- Open — no brand owns it (4 brands, 7%)
Demand
Foam Roller 90cm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.7×
Search terms
Top Foam Roller 90cm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- long foam roller12K/yr
- foam roller 90cm12K/yr
- 90 cm foam roller10K/yr
- 90cm foam roller7K/yr
- long foam roller 90cm pilates4K/yr
Reviews and returns
What reviews say buyers love and hate about Foam Roller 90cm
We read the reviews and the return reasons for every product selling here.
“Miss shaped within days”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam Roller 90cm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









