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Foam Roller 90cm

Fail

Shoppers spend only $46K a year here, so Foam Roller 90cm is a Fail.

Flapen Score
41
41 / 100
Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 50
Market size
£46K/yr45K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
71%top-5 click share · 10 brands · 13 sellers

Flapen Score

Foam Roller 90cm against its category

The dotted line is the Sports & Outdoors average. Past it, Foam Roller 90cm is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Roller 90cm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foam Roller 90cm 45K times last year and spent an estimated £46K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
5.3%
Market size, estimated
£46Ka year
Peak month
June3.7× the quietest month
Top search term
long foam roller12K searches a year

02 · Price

A sale here is worth £19.12.

Listings sell for £19.12 on average, from £11.19 to £45.45. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £19.12 that is £2K to £5K a year per listing.

Average price
£19.12inside the $15 to $100 sweet spot
Price range
£11.19–£45.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #151 within Fitness. It carries 14,557 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
45%
Out of stock, average day
21.5%
Average rank
#151in Fitness
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,557per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Foam Roller 90cm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

7%

  • Amazon Basics30%
  • Fashion Thirsty23%
  • Core Balance20%
  • Yes4All11%
  • Beenax6%
  • LSLIFE3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Foam Roller 90cm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.7×

Search terms

Top Foam Roller 90cm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long foam roller12K/yr
  • foam roller 90cm12K/yr
  • 90 cm foam roller10K/yr
  • 90cm foam roller7K/yr
  • long foam roller 90cm pilates4K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Roller 90cm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Shape/Style20%−0.20

Miss shaped within days

It went out of shape after first use

Lost shape after first use

Hard Feel18%−0.14

This type of product was too hard on my back

Hard as a rock

Hard material

Size-Overall6%+0.37

For my granddaughter it was far too big

It's a bit big to store away easily

This was a wide version which turns out to be wider than needed

Moist/Dry6%−0.02

dryish

Grip6%−0.05

a bit slippery

Love

Quality-Overall38%+2.10

Great quality affordable item

Good quality roller

Excellent product

Advertised Vs Actual Product13%+0.83

The product was just as advertised

Item as described

Product just what I was looking for

Value For Money7%+0.29

definitely worth the money

Value for money

Good value

Size-Overall5%+0.37

Great size and easy to use

this fitted the need

Long enough to lie down completely on it which is perfect

Ease Of Use4%+0.14

easy to use

So useful and versatile if you can bear it

I found it really easy to use for many exercises

Return

0.7% Return rate 51% Fixable by listing

Size-Overall42%█▇▆▆▅▆

For my granddaughter it was far too big

It's a bit big to store away easily

This was a wide version which turns out to be wider than needed

Hard Feel23%█▇▅▅▆▆

This type of product was too hard on my back

Hard as a rock

Hard material

Quality-Overall4%▁▁▄▅▅█
Ease Of Use4%▁▅▆▇█▂
Advertised Vs Actual Product3%▁▄▂▄█▃

FAQ

Common Foam Roller 90cm questions

Answered from the same tracked data.