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Foam Bricks

Fail

Shoppers spend only $31K a year here, so Foam Bricks is a Fail.

Flapen Score
43
43 / 100
Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 50
Market size
£31K/yr38K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
82%top-5 click share · 10 brands · 15 sellers

Flapen Score

Foam Bricks against its category

The dotted line is the Sports & Outdoors average. Past it, Foam Bricks is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Bricks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foam Bricks 38K times last year and spent an estimated £31K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
2.4%
Market size, estimated
£31Ka year
Peak month
November3.6× the quietest month
Top search term
foam bricks20K searches a year

02 · Price

A sale here is worth £34.47.

Listings sell for £34.47 on average, from £7.54 to £57.86. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £34.47 that is £0 to £3K a year per listing.

Average price
£34.47inside the $15 to $100 sweet spot
Price range
£7.54–£57.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #924 within Fitness. It carries 604 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
7.7%
Average rank
#924in Fitness
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
604per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Foam Bricks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

15

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

13%

  • EXERZ41%
  • DIYASY13%
  • Satargo11%
  • Playlearn10%
  • Bluecaps Trading7%
  • Invalidism5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Foam Bricks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.6×

Search terms

Top Foam Bricks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam bricks20K/yr
  • foam bricks for kids9K/yr
  • foam brick5K/yr
  • foam bricks for kids construction4K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Bricks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.18

Should be cheaper

It is pricey for what you get

Massively overpriced for what you get

Size-Overall25%−0.04

Smaller than expected

They are much smaller than I was expecting

Smaller than in photos

Quality-Overall19%−0.05

Trash

Cheap and nasty and looks nothing like a brick

Handle Quality13%+0.33

handle was banging on wall so fixed to wall so didn't keep on damaging door handles

Love

Advertised Vs Actual Product14%+0.72

The yoga blocks arrived as described

As described

Just what I wanted

Durability10%+0.76

durable

will last if treated with some degree of care

after many months of use they are still in great condition

Size-Overall10%−0.04

These are exactly the same size

Good realistic size

Theyre a nice size ideal for small world play, construction and digger games etc

Quality-Overall10%−0.05

Great product

Quality

Fun/Entertainment Experience10%+0.70

still enjoys playing with them most days

its even fun for my partner

Great toy

Return

0.7% Return rate 63% Fixable by listing

Size-Overall58%█▆▅▆▄▄

Smaller than expected

They are much smaller than I was expecting

Smaller than in photos

Quality-Overall16%▁▁▄▁▃█

Trash

Cheap and nasty and looks nothing like a brick

Functionality-Overall4%██▁▅▄▁
Defective Material/Parts3%▁▁▁▁█▄
Weight Light2%▁█▁▅▁▁

FAQ

Common Foam Bricks questions

Answered from the same tracked data.