Foam Bricks
FailShoppers spend only $31K a year here, so Foam Bricks is a Fail.
- Flapen Score
- 43 / 100Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 5043
- Market size
- £31K/yr38K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 82%top-5 click share · 10 brands · 15 sellers
Flapen Score
Foam Bricks against its category
The dotted line is the Sports & Outdoors average. Past it, Foam Bricks is stronger. Inside it, weaker.
Market
The Foam Bricks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foam Bricks 38K times last year and spent an estimated £31K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £31Ka year
- Peak month
- November3.6× the quietest month
- Top search term
- foam bricks20K searches a year
02 · Price
A sale here is worth £34.47.
Listings sell for £34.47 on average, from £7.54 to £57.86. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £34.47 that is £0 to £3K a year per listing.
- Average price
- £34.47inside the $15 to $100 sweet spot
- Price range
- £7.54–£57.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #924 within Fitness. It carries 604 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 90%
- Out of stock, average day
- 7.7%
- Average rank
- #924in Fitness
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 604per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Foam Bricks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Exerz Yoga Blocks 2 Pack EVA Foam Gym Bricks Pilates Stretch Black
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 4,162
- Age
- 8y ago

DIYASY 24 PCS Foam Bricks Building Set with Connecting Accessories Large Developmental Toy for Kids Indoor and Outdoor Activities
- Price
- £43.50
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 2y ago

Stomping Ground Toys Building Foam Bricks for Kids - Construction Building Blocks Kit - EVA Foam Bricks Soft Play Toy for Kids - Accessories Included (25 Brick Set)
- Price
- £57.86
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 6mo ago

Playlearn 25 Packs Bricks Building Role Play Toy Life Size Large Fake Pretend Foam Construction Blocks Developmental Toy for Kids
- Price
- £50.30
- Rating
- 4.8/5
- Reviews
- 409
- Age
- 9y ago

Bluecaps 30-Piece Foam Builders Brick Set For Kids - Build Imagination Skills & Strength Through Indoor/Outdoor Play
- Price
- £54.48
- Rating
- 4.7/5
- Reviews
- 199
- Age
- 3y ago
Trending
90-day click momentum
Soft Play Foam Breeze Blocks Building Bricks Set for Kids Safe Non-Toxic EVA Foam Construction Toys for Toddlers & Children Available in 10 20 40 60 or 100-Piece Sets (20pcs)
- Price
- £48.71
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5y ago

Exerz Yoga Blocks 2 Pack EVA Foam Gym Bricks Pilates Stretch Black
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 4,162
- Age
- 8y ago

Super Lifelike Sponge Bricks Magic Tricks Funny Fake Brick Foam Comedy Magia Magicians Stage Street Illusions Gimmicks Props Accessories
- Price
- £8.29
- Rating
- 2.6/5
- Reviews
- 16
- Age
- 3y ago

Stomping Ground Toys Building Foam Bricks for Kids - Construction Building Blocks Kit - EVA Foam Bricks Soft Play Toy for Kids - Accessories Included (25 Brick Set)
- Price
- £57.86
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 6mo ago

GIGI Bloks 100 XXL Large Building Blocks for Kids Stackable & Interlocking | Childrens Cardboard Building Bricks Sturdy and Easy to Assemble | Creative & Educational Real-Size Kids Construction Toys
- Price
- £54.04
- Rating
- 4.2/5
- Reviews
- 991
- Age
- 10y ago
Newest
by launch date
Stomping Ground Toys Building Foam Bricks for Kids - Construction Building Blocks Kit - EVA Foam Bricks Soft Play Toy for Kids - Accessories Included (25 Brick Set)
- Price
- £57.86
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 6mo ago

25 x Mini Bricks for Kids Construction - Silicone Tiny Bricks for Play
- Price
- £12.35
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 1y ago

150 Pcs Mini Bricks Sim Bricks Micro Bricks for Garden 8 Hole Brick Building Bricks for DIY Dollhouse Garden Ornament Micro Landscape Accessories Red
- Price
- £7.67
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 2y ago

DIYASY 24 PCS Foam Bricks Building Set with Connecting Accessories Large Developmental Toy for Kids Indoor and Outdoor Activities
- Price
- £43.50
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 2y ago

Bluecaps 30-Piece Foam Builders Brick Set For Kids - Build Imagination Skills & Strength Through Indoor/Outdoor Play
- Price
- £54.48
- Rating
- 4.7/5
- Reviews
- 199
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
15
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
13%
- EXERZ41%
- DIYASY13%
- Satargo11%
- Playlearn10%
- Bluecaps Trading7%
- Invalidism5%
- Open — no brand owns it (4 brands, 13%)
Demand
Foam Bricks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.6×
Search terms
Top Foam Bricks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foam bricks20K/yr
- foam bricks for kids9K/yr
- foam brick5K/yr
- foam bricks for kids construction4K/yr
Reviews and returns
What reviews say buyers love and hate about Foam Bricks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Should be cheaper
It is pricey for what you get
Massively overpriced for what you get
Smaller than expected
They are much smaller than I was expecting
Smaller than in photos
Trash
Cheap and nasty and looks nothing like a brick
handle was banging on wall so fixed to wall so didn't keep on damaging door handles
Love
The yoga blocks arrived as described
As described
Just what I wanted
durable
will last if treated with some degree of care
after many months of use they are still in great condition
These are exactly the same size
Good realistic size
Theyre a nice size ideal for small world play, construction and digger games etc
Great product
Quality
still enjoys playing with them most days
its even fun for my partner
Great toy
Return
0.7% Return rate 63% Fixable by listing
Smaller than expected
They are much smaller than I was expecting
Smaller than in photos
Trash
Cheap and nasty and looks nothing like a brick
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam Bricks questions
Answered from the same tracked data.









