foam bricks
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£34.47avg listing price — sweet spot $15–$100
Price range
Great£7.54–£57.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good603.6avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£31K£31K/yr · 38K searches
According to Flapen's Amazon United Kingdom niche tracking, foam bricks is a £31K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
foam bricks market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £34K–£43K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #924
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 70%
- Out of stock
- 7.7%
- Avg brand age
- 31 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
15
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
13%
- EXERZ41%
- DIYASY13%
- Satargo11%
- Playlearn10%
- Bluecaps Trading7%
- Invalidism5%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -16.7% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.6×
Top foam bricks search terms
- foam bricks20K/yr
- foam bricks for kids9K/yr
- foam brick5K/yr
- foam bricks for kids construction4K/yr
Top foam bricks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Exerz Yoga Blocks 2 Pack EVA Foam Gym Bricks Pilates Stretch Black
EXERZ£7.544.6★4,162 rev
DIYASY 24 PCS Foam Bricks Building Set with Connecting Accessories Large Developmental Toy for Kids Indoor and Outdoor Activities
DIYASY£43.504.4★33 rev
Stomping Ground Toys Building Foam Bricks for Kids - Construction Building Blocks Kit - EVA Foam Bricks Soft Play Toy for Kids - Accessories Included (25 Brick Set)
Satargo£57.863.0★2 rev
Playlearn 25 Packs Bricks Building Role Play Toy Life Size Large Fake Pretend Foam Construction Blocks Developmental Toy for Kids
Playlearn£50.304.8★409 rev
Bluecaps 30-Piece Foam Builders Brick Set For Kids - Build Imagination Skills & Strength Through Indoor/Outdoor Play
Bluecaps Trading£54.484.7★199 rev
Newest
by launch dateStomping Ground Toys Building Foam Bricks for Kids - Construction Building Blocks Kit - EVA Foam Bricks Soft Play Toy for Kids - Accessories Included (25 Brick Set)
Satargo£57.862 rev
25 x Mini Bricks for Kids Construction - Silicone Tiny Bricks for Play
Inspire My Play£12.35169 rev
150 Pcs Mini Bricks Sim Bricks Micro Bricks for Garden 8 Hole Brick Building Bricks for DIY Dollhouse Garden Ornament Micro Landscape Accessories Red
Invalidism£7.6753 rev
DIYASY 24 PCS Foam Bricks Building Set with Connecting Accessories Large Developmental Toy for Kids Indoor and Outdoor Activities
DIYASY£43.5033 rev
Bluecaps 30-Piece Foam Builders Brick Set For Kids - Build Imagination Skills & Strength Through Indoor/Outdoor Play
Bluecaps Trading£54.48199 rev
Trending
90-day click momentum
Soft Play Foam Breeze Blocks Building Bricks Set for Kids Safe Non-Toxic EVA Foam Construction Toys for Toddlers & Children Available in 10 20 40 60 or 100-Piece Sets (20pcs)
Talking Turtle£48.715.0★
Exerz Yoga Blocks 2 Pack EVA Foam Gym Bricks Pilates Stretch Black
EXERZ£7.544.6★
Super Lifelike Sponge Bricks Magic Tricks Funny Fake Brick Foam Comedy Magia Magicians Stage Street Illusions Gimmicks Props Accessories
Rebetomo£8.292.6★
Stomping Ground Toys Building Foam Bricks for Kids - Construction Building Blocks Kit - EVA Foam Bricks Soft Play Toy for Kids - Accessories Included (25 Brick Set)
Satargo£57.863.0★
GIGI Bloks 100 XXL Large Building Blocks for Kids Stackable & Interlocking | Childrens Cardboard Building Bricks Sturdy and Easy to Assemble | Creative & Educational Real-Size Kids Construction Toys
GIGI BLOKS£54.044.2★
What buyers say about foam bricks
What buyers praise and complain about, mined from review topics.What buyers love
“The yoga blocks arrived as described”
“durable”
“These are exactly the same size”
“Great product”
“still enjoys playing with them most days”
“easy to use”
“Good value”
“Great gift”
“Perfect for construction play”
“Great for imaginative play”
What buyers complain about
“Should be cheaper”
“Smaller than expected”
“Trash”
“handle was banging on wall so fixed to wall so didn't keep on damaging door handles”
Top return reasons
Common questions
- Is foam bricks profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the foam bricks niche?
- 10 brands and 15 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in foam bricks?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.7%.
- When does demand for foam bricks peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.6× the quietest.
- What does it cost to enter the foam bricks niche?
- Listings span £7.54–£57.86; the average listing price is £34.47 (sweet spot $15–$100). The average incumbent carries 604 reviews — the moat a new listing must climb.