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Foam Balls

Fail

Shoppers spend only $64K a year here, so Foam Balls is a Fail.

Flapen Score
43
43 / 100
Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 50
Market size
£64K/yr142K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
71%top-5 click share · 13 brands · 48 sellers

Flapen Score

Foam Balls against its category

The dotted line is the Sports & Outdoors average. Past it, Foam Balls is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foam Balls 142K times last year and spent an estimated £64K. The top 5 brands take 83% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
5.3%
Market size, estimated
£64Ka year
Peak month
May1.4× the quietest month
Top search term
foam ball42K searches a year

02 · Price

A sale here is worth £8.45.

Listings sell for £8.45 on average, from £2.53 to £18.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.45 that is £2K to £4K a year per listing.

Average price
£8.45under the $15 to $100 sweet spot
Price range
£2.53–£18.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #111 within Football. It carries 387 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
82%
Out of stock, average day
8.0%
Average rank
#111in Football
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
387per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Foam Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

48

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

  • HTI47%
  • Pllieay17%
  • Pride Home & Garden11%
  • Generic4%
  • Tabanzhe4%
  • Longridge3%
  • Open — no brand owns it (7 brands, 14%)

Demand

Foam Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Foam Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam ball42K/yr
  • foam balls35K/yr
  • foam balls for kids15K/yr
  • sponge balls16K/yr
  • sponge ball15K/yr
  • sponge balls for kids11K/yr
  • soft foam balls4K/yr
  • small foam balls5K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Balls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.16

Extremely small

It's roughly a size 3

Small

Quality-Overall22%−0.01

Quality has declined

Quality absolutely terrible straight in the bin this one star was only to submit

Durability17%−0.16

only last two weeks playing catch on yard

when my son took it off the sponge broke

Hard Feel11%−0.11

Not as soft as anticipated unfortunately

Not very soft

Adhesion/Stickiness6%−0.05

This was quite disappointing the ball had a sticker on it

Love

Quality-Overall21%−0.01

Arrived quickly is good quality, happy with purchase and vendor

Good quality, ideal for childrens batting games

Good quality

Suitable For Indoor20%+1.97

Fun indoors

Indoor fun

a good one to play with inside the house

Soft Feel17%

the material feels soft

Soft

Lovely and soft for my grandson, ideal for children

Advertised Vs Actual Product14%+0.79

Exactly as described

looks exactly like the pictures

Exactly what I wanted

Fun/Entertainment Experience14%+1.30

Fun balls

Had good fun playing indoor rounders with them

Fun indoors

Return

0.4% Return rate 78% Fixable by listing

Size-Overall65%▆▅▇▄▆█

Extremely small

It's roughly a size 3

Small

Quality-Overall9%▃▅▅█▄▄

Quality has declined

Quality absolutely terrible straight in the bin this one star was only to submit

Advertised Vs Actual Product6%█▄▃▅▂▁

Size in picture is deceiving

Functionality-Overall3%▁▅▁█▁▁
Color2%█▁▁▁▁▂

FAQ

Common Foam Balls questions

Answered from the same tracked data.