Flying Toys
Flying Toys shows beatable incumbent ratings (4.1★), but a small market ($27K/yr) keeps it on the watch list.
Flapen Score
Is Flying Toys profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Flying Toys is a £27K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 52/100.
Flying Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +8.0% over the last 90 days and 2.4% of searches end in a purchase.
£27K
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 33 products
Top Flying Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Battat Flying Disc Toy Skyrocopter 2 Launchers and 4 Discs Playset Summer
- Price
- £6.88
- Rating
- 4.5/5
- Reviews
- 2,763
- Age
- 7y ago
Flying Drone for Kids 360 Hands Free Motion Sensors Mini UFO Helicopter with LED Light - Cool Toy Gift for 6+ Boys & Girls
- Price
- £20.86
- Rating
- 4.2/5
- Reviews
- 860
- Age
- 2y ago
ETPlanet Hand Operated Flying Toy Drone for Kids 360 Hands Free Motion Sensors Mini Drone with Cool LED Lights Easy Indoor Small UFO Toy Flying Ball Drone for 6 7 8 9 10+ Year Old Boys and Girls
- Price
- £17.64
- Rating
- 4.2/5
- Reviews
- 769
- Age
- 2y ago
XINHOME Flying Ball Orb Toys 2026Hover Ball Pro Flying Spinner Toy UFO RGB Cool Stuff Globe Orbi Magic Boomerang Hand Controller Mini Drone for 8 9 10 11 12 boys girls Kids (Blue)
- Price
- £17.60
- Rating
- 4.2/5
- Reviews
- 3,032
- Age
- 4y ago
Kizmyee Flying Ball 360 Rotating Hand Operated Rechargeable Kids Toys
- Price
- £8.40
- Rating
- 4.0/5
- Reviews
- 510
- Age
- 4y ago
Trending
90-day click momentum
Ynanimery Flying Ball Drone Toy for Kids 6-12 with LED Light Motion Activated Hand Control Flying Robot Toy Indoor & Outdoor Game Birthday Gift (Astronaut
- Price
- £9.56
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Innofans Mini Drone for Kids Kids Drone with LED Lights 360 Flips Indoor & Outdoor Flying Toys for Beginners with 3 Speeds Mode and Auto Hovering Gift for 8-14 Years Old Kids Boys Girls
- Price
- £20.45
- Rating
- 4.0/5
- Reviews
- 225
- Age
- 6mo ago
VCOSTORE Foam Glider Planes for Kids 2 Pcs Large Airplane Toys 17.3 Polystyrene Aeroplane Toys Flying Gliders Manual EEP Sturdy Suitable for Family Outdoor Sports Parent-Kid Activities
- Price
- £7.94
- Rating
- 4.3/5
- Reviews
- 3,487
- Age
- 5y ago
Neoot Toy Airplane 3 Pack Airplane Launcher Toy 2 Flight Mode Glider LED Foam Glider Plane Outdoor Toys for Kids Ages 4 5 6 7 8 9 10 11 12 Year Old Boys Birthday Gift Educational Flying Kids Toys
- Price
- £10.56
- Rating
- 4.0/5
- Reviews
- 848
- Age
- 2y ago
Kizmyee Flying Ball 360 Rotating Hand Operated Rechargeable Kids Toys
- Price
- £8.40
- Rating
- 4.0/5
- Reviews
- 510
- Age
- 4y ago
Newest
by launch dateYnanimery Flying Ball Drone Toy for Kids 6-12 with LED Light Motion Activated Hand Control Flying Robot Toy Indoor & Outdoor Game Birthday Gift (Astronaut
- Price
- £9.56
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Innofans Mini Drone for Kids Kids Drone with LED Lights 360 Flips Indoor & Outdoor Flying Toys for Beginners with 3 Speeds Mode and Auto Hovering Gift for 8-14 Years Old Kids Boys Girls
- Price
- £20.45
- Rating
- 4.0/5
- Reviews
- 225
- Age
- 6mo ago
Yexyep Flying Orb Ball - 2025 Upgraded Flying Toy Ball Hover Ball for Kids and Adults (Blue)
- Price
- £9.23
- Rating
- 3.0/5
- Reviews
- 183
- Age
- 10mo ago
Flying Toy Drone for Kids 360 Hands Free Motion Sensors Mini Drone with LED Light Easy Indoor Small UFO Helicopter Toys Flying Ball Drone Cool Toys Gift for 6 7 8 9 10+ Year Old Boys Girls (Blue)
- Price
- £20.75
- Rating
- 4.1/5
- Reviews
- 138
- Age
- 1y ago
DEERC D12 Hand Operated Flying Toy Drone for Kids UFO Flying Ball Mini Drone with Cool LED Lights 5 Motion Sensors 2 Speeds 360 Flips Anti-Collision Indoor Small UFO Toy Gifts for Boys and Girls
- Price
- £15.83
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
29 rising
Sellers
67
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
45%
Top 20: 87%
Open market
46%
- Battat13%
- semai12%
- ETPlanet8%
- TOSY8%
- XINHOME7%
- Kizmyee7%
Flying Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Flying Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- flying toys35K/yr
- flying16K/yr
- flying toy16K/yr
- flying toys for kids9K/yr
- ufo toy7K/yr
- flying saucer toy5K/yr
- ufo drone6K/yr
What reviews say buyers love and hate about Flying Toys
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Keeps everyone entertained”
“Good value”
“Birthday gift”
“Good quality”
“Easy to use”
What buyers complain about
73% of reviews“durability could be an issue”
“because it is not working properly”
“Very low quality for the price”
“Would Not Recharge”
“Which is not worth the hassle & cost”
Flying Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Flying Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
