flying toys
Worth a lookShows beatable incumbent ratings (4.1★), but a small market ($27K/yr) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.21avg listing price — sweet spot $15–$100
Review moat
Okay2,184.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.71–£20.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£27K£27K/yr · 94K searches
According to Flapen's Amazon United Kingdom niche tracking, flying toys is a £27K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
flying toys market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £24K–£31K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 82%
- Out of stock
- 16.3%
- Avg brand age
- 31 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
29 rising
Sellers
67
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
45%
Top 20: 87%
Open market
46%
- Battat13%
- semai12%
- ETPlanet8%
- TOSY8%
- XINHOME7%
- Kizmyee7%
Demand
Weekly Amazon search volume, last 32 weeks — +8.0% search growth over the last 90 days.Top flying toys search terms
- flying toys35K/yr
- flying16K/yr
- flying toy16K/yr
- flying toys for kids9K/yr
- ufo toy7K/yr
- flying saucer toy5K/yr
- ufo drone6K/yr
Top flying toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Battat Flying Disc Toy Skyrocopter 2 Launchers and 4 Discs Playset Summer
Battat£6.884.5★2,763 rev
Flying Drone for Kids 360 Hands Free Motion Sensors Mini UFO Helicopter with LED Light - Cool Toy Gift for 6+ Boys & Girls
semai£20.864.2★860 rev
ETPlanet Hand Operated Flying Toy Drone for Kids 360 Hands Free Motion Sensors Mini Drone with Cool LED Lights Easy Indoor Small UFO Toy Flying Ball Drone for 6 7 8 9 10+ Year Old Boys and Girls
ETPlanet£17.644.2★769 rev
XINHOME Flying Ball Orb Toys 2026Hover Ball Pro Flying Spinner Toy UFO RGB Cool Stuff Globe Orbi Magic Boomerang Hand Controller Mini Drone for 8 9 10 11 12 boys girls Kids (Blue)
XINHOME£17.604.2★3,032 rev
Kizmyee Flying Ball 360 Rotating Hand Operated Rechargeable Kids Toys
Kizmyee£8.404.0★510 rev
Newest
by launch date
Ynanimery Flying Ball Drone Toy for Kids 6-12 with LED Light Motion Activated Hand Control Flying Robot Toy Indoor & Outdoor Game Birthday Gift (Astronaut
Ynanimery£9.564 rev
Innofans Mini Drone for Kids Kids Drone with LED Lights 360 Flips Indoor & Outdoor Flying Toys for Beginners with 3 Speeds Mode and Auto Hovering Gift for 8-14 Years Old Kids Boys Girls
Innofans£20.45225 rev
Yexyep Flying Orb Ball - 2025 Upgraded Flying Toy Ball Hover Ball for Kids and Adults (Blue)
Yexyep£9.23183 rev
Flying Toy Drone for Kids 360 Hands Free Motion Sensors Mini Drone with LED Light Easy Indoor Small UFO Helicopter Toys Flying Ball Drone Cool Toys Gift for 6 7 8 9 10+ Year Old Boys Girls (Blue)
semai£20.75138 rev
DEERC D12 Hand Operated Flying Toy Drone for Kids UFO Flying Ball Mini Drone with Cool LED Lights 5 Motion Sensors 2 Speeds 360 Flips Anti-Collision Indoor Small UFO Toy Gifts for Boys and Girls
DEERC£15.8377 rev
Trending
90-day click momentumYnanimery Flying Ball Drone Toy for Kids 6-12 with LED Light Motion Activated Hand Control Flying Robot Toy Indoor & Outdoor Game Birthday Gift (Astronaut
Ynanimery£9.565.0★
Innofans Mini Drone for Kids Kids Drone with LED Lights 360 Flips Indoor & Outdoor Flying Toys for Beginners with 3 Speeds Mode and Auto Hovering Gift for 8-14 Years Old Kids Boys Girls
Innofans£20.454.0★
VCOSTORE Foam Glider Planes for Kids 2 Pcs Large Airplane Toys 17.3 Polystyrene Aeroplane Toys Flying Gliders Manual EEP Sturdy Suitable for Family Outdoor Sports Parent-Kid Activities
VCOSTORE£7.944.3★
Neoot Toy Airplane 3 Pack Airplane Launcher Toy 2 Flight Mode Glider LED Foam Glider Plane Outdoor Toys for Kids Ages 4 5 6 7 8 9 10 11 12 Year Old Boys Birthday Gift Educational Flying Kids Toys
Neoot£10.564.0★
Kizmyee Flying Ball 360 Rotating Hand Operated Rechargeable Kids Toys
Kizmyee£8.404.0★
What buyers say about flying toys
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps everyone entertained”
“Good value”
“Birthday gift”
“Good quality”
“Easy to use”
“It works”
“The LED lights are incredibly bright”
“The planes feel durable”
“Fit's in hand easy to use indoors”
“Works well”
What buyers complain about
“durability could be an issue”
“because it is not working properly”
“Very low quality for the price”
“Would Not Recharge”
“Which is not worth the hassle & cost”
“Battery life is terrible”
“Breaks easily”
“Very loud”
“How big”
“Not easy to use”
Top return reasons
Common questions
- Is flying toys profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 33 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the flying toys niche?
- 29 brands and 67 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in flying toys?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.6%.
- What does it cost to enter the flying toys niche?
- Listings span £4.71–£20.86; the average listing price is £12.21 (sweet spot $15–$100). The average incumbent carries 2,185 reviews — the moat a new listing must climb.