Flying Toys
MaybeThe products selling today average only 4.1★. But shoppers spend only $27K a year here, so Flying Toys is a Maybe.
- Flapen Score
- 52 / 100Top 41% of 792 Sports & Outdoors niches · +2 vs the category median of 5052
- Market size
- £27K/yr94K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 45%top-5 click share · 29 brands · 67 sellers
Flapen Score
Flying Toys against its category
The dotted line is the Sports & Outdoors average. Past it, Flying Toys is stronger. Inside it, weaker.
Market
The Flying Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flying Toys 94K times last year and spent an estimated £27K. The top 5 brands take 48% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £27Ka year
- Top search term
- flying toys35K searches a year
02 · Price
A sale here is worth £12.21.
Listings sell for £12.21 on average, from £4.71 to £20.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.21 that is £0 to £1K a year per listing.
- Average price
- £12.21under the $15 to $100 sweet spot
- Price range
- £4.71–£20.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #111 within Lawn Games. It carries 2,185 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 97%
- Out of stock, average day
- 16.3%
- Average rank
- #111in Lawn Games
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,185per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Flying Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Battat Flying Disc Toy Skyrocopter 2 Launchers and 4 Discs Playset Summer
- Price
- £6.88
- Rating
- 4.5/5
- Reviews
- 2,763
- Age
- 7y ago

Flying Drone for Kids 360 Hands Free Motion Sensors Mini UFO Helicopter with LED Light - Cool Toy Gift for 6+ Boys & Girls
- Price
- £20.86
- Rating
- 4.2/5
- Reviews
- 860
- Age
- 2y ago

ETPlanet Hand Operated Flying Toy Drone for Kids 360 Hands Free Motion Sensors Mini Drone with Cool LED Lights Easy Indoor Small UFO Toy Flying Ball Drone for 6 7 8 9 10+ Year Old Boys and Girls
- Price
- £17.64
- Rating
- 4.2/5
- Reviews
- 769
- Age
- 2y ago

XINHOME Flying Ball Orb Toys 2026Hover Ball Pro Flying Spinner Toy UFO RGB Cool Stuff Globe Orbi Magic Boomerang Hand Controller Mini Drone for 8 9 10 11 12 boys girls Kids (Blue)
- Price
- £17.60
- Rating
- 4.2/5
- Reviews
- 3,032
- Age
- 4y ago

Kizmyee Flying Ball 360 Rotating Hand Operated Rechargeable Kids Toys
- Price
- £8.40
- Rating
- 4.0/5
- Reviews
- 510
- Age
- 4y ago
Trending
90-day click momentum
Ynanimery Flying Ball Drone Toy for Kids 6-12 with LED Light Motion Activated Hand Control Flying Robot Toy Indoor & Outdoor Game Birthday Gift (Astronaut
- Price
- £9.56
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Innofans Mini Drone for Kids Kids Drone with LED Lights 360 Flips Indoor & Outdoor Flying Toys for Beginners with 3 Speeds Mode and Auto Hovering Gift for 8-14 Years Old Kids Boys Girls
- Price
- £20.45
- Rating
- 4.0/5
- Reviews
- 225
- Age
- 6mo ago

VCOSTORE Foam Glider Planes for Kids 2 Pcs Large Airplane Toys 17.3 Polystyrene Aeroplane Toys Flying Gliders Manual EEP Sturdy Suitable for Family Outdoor Sports Parent-Kid Activities
- Price
- £7.94
- Rating
- 4.3/5
- Reviews
- 3,487
- Age
- 5y ago

Neoot Toy Airplane 3 Pack Airplane Launcher Toy 2 Flight Mode Glider LED Foam Glider Plane Outdoor Toys for Kids Ages 4 5 6 7 8 9 10 11 12 Year Old Boys Birthday Gift Educational Flying Kids Toys
- Price
- £10.56
- Rating
- 4.0/5
- Reviews
- 848
- Age
- 2y ago

Kizmyee Flying Ball 360 Rotating Hand Operated Rechargeable Kids Toys
- Price
- £8.40
- Rating
- 4.0/5
- Reviews
- 510
- Age
- 4y ago
Newest
by launch date
Ynanimery Flying Ball Drone Toy for Kids 6-12 with LED Light Motion Activated Hand Control Flying Robot Toy Indoor & Outdoor Game Birthday Gift (Astronaut
- Price
- £9.56
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Innofans Mini Drone for Kids Kids Drone with LED Lights 360 Flips Indoor & Outdoor Flying Toys for Beginners with 3 Speeds Mode and Auto Hovering Gift for 8-14 Years Old Kids Boys Girls
- Price
- £20.45
- Rating
- 4.0/5
- Reviews
- 225
- Age
- 6mo ago

Yexyep Flying Orb Ball - 2025 Upgraded Flying Toy Ball Hover Ball for Kids and Adults (Blue)
- Price
- £9.23
- Rating
- 3.0/5
- Reviews
- 183
- Age
- 10mo ago

Flying Toy Drone for Kids 360 Hands Free Motion Sensors Mini Drone with LED Light Easy Indoor Small UFO Helicopter Toys Flying Ball Drone Cool Toys Gift for 6 7 8 9 10+ Year Old Boys Girls (Blue)
- Price
- £20.75
- Rating
- 4.1/5
- Reviews
- 138
- Age
- 1y ago

DEERC D12 Hand Operated Flying Toy Drone for Kids UFO Flying Ball Mini Drone with Cool LED Lights 5 Motion Sensors 2 Speeds 360 Flips Anti-Collision Indoor Small UFO Toy Gifts for Boys and Girls
- Price
- £15.83
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 rising
Sellers
67
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
45%
Top 20: 87%
Open market
46%
- Battat13%
- semai12%
- ETPlanet8%
- TOSY8%
- XINHOME7%
- Kizmyee7%
Demand
Flying Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked
Search terms
Top Flying Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flying toys35K/yr
- flying16K/yr
- flying toy16K/yr
- flying toys for kids9K/yr
- ufo toy7K/yr
- flying saucer toy5K/yr
- ufo drone6K/yr
Reviews and returns
What reviews say buyers love and hate about Flying Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
durability could be an issue
Broken on first use
Broke in 2 days
because it is not working properly
Did not work
since then it wont work well
Very low quality for the price
Bad quality
The quality looked cheap; buy cheap, get cheap I suppose
Would Not Recharge
Doesnt charge
needs a lot of charging
Which is not worth the hassle & cost
Expensive for how cheap it feels
Bit Expensive
Love
Keeps everyone entertained
Good fun
Fun little game
Good value
Worth it
Good value for money
Birthday gift
Got as a gift
Excellent gift
Good quality
good quality multi ability spinners
Great toy and great quality
Easy to use
Easy to use After practice
Easy to throw
Return
1.6% Return rate 12% Fixable by listing
because it is not working properly
Did not work
since then it wont work well
Would Not Recharge
Doesnt charge
needs a lot of charging
How big
Quite small
they are tight
Very low quality for the price
Bad quality
The quality looked cheap; buy cheap, get cheap I suppose
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flying Toys questions
Answered from the same tracked data.









