Skip to content

Flying Toys

Maybe

The products selling today average only 4.1★. But shoppers spend only $27K a year here, so Flying Toys is a Maybe.

Flapen Score
52
52 / 100
Top 41% of 792 Sports & Outdoors niches · +2 vs the category median of 50
Market size
£27K/yr94K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
45%top-5 click share · 29 brands · 67 sellers

Flapen Score

Flying Toys against its category

The dotted line is the Sports & Outdoors average. Past it, Flying Toys is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flying Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flying Toys 94K times last year and spent an estimated £27K. The top 5 brands take 48% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
2.4%
Market size, estimated
£27Ka year
Top search term
flying toys35K searches a year

02 · Price

A sale here is worth £12.21.

Listings sell for £12.21 on average, from £4.71 to £20.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.21 that is £0 to £1K a year per listing.

Average price
£12.21under the $15 to $100 sweet spot
Price range
£4.71–£20.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #111 within Lawn Games. It carries 2,185 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
97%
Out of stock, average day
16.3%
Average rank
#111in Lawn Games
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,185per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Flying Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

67

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

45%

Top 20: 87%

Open market

46%

  • Battat13%
  • semai12%
  • ETPlanet8%
  • TOSY8%
  • XINHOME7%
  • Kizmyee7%

Demand

Flying Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked

Search terms

Top Flying Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flying toys35K/yr
  • flying16K/yr
  • flying toy16K/yr
  • flying toys for kids9K/yr
  • ufo toy7K/yr
  • flying saucer toy5K/yr
  • ufo drone6K/yr

Reviews and returns

What reviews say buyers love and hate about Flying Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.18

durability could be an issue

Broken on first use

Broke in 2 days

Functionality-Overall11%−0.13

because it is not working properly

Did not work

since then it wont work well

Quality-Overall11%−0.06

Very low quality for the price

Bad quality

The quality looked cheap; buy cheap, get cheap I suppose

Charging11%−0.08

Would Not Recharge

Doesnt charge

needs a lot of charging

Value For Money6%+0.32

Which is not worth the hassle & cost

Expensive for how cheap it feels

Bit Expensive

Love

Fun/Entertainment Experience39%+3.14

Keeps everyone entertained

Good fun

Fun little game

Value For Money10%+0.32

Good value

Worth it

Good value for money

Gifting Purpose8%+0.70

Birthday gift

Got as a gift

Excellent gift

Quality-Overall7%−0.06

Good quality

good quality multi ability spinners

Great toy and great quality

Ease Of Use3%

Easy to use

Easy to use After practice

Easy to throw

Return

1.6% Return rate 12% Fixable by listing

Functionality-Overall28%▆▆▇▆█▇

because it is not working properly

Did not work

since then it wont work well

Charging13%█▆▅▇▄▅

Would Not Recharge

Doesnt charge

needs a lot of charging

Defective Material/Parts12%▇▆█▇▆▆
Size-Overall8%▄▇▇█▇█

How big

Quite small

they are tight

Quality-Overall7%▆▆█▆██

Very low quality for the price

Bad quality

The quality looked cheap; buy cheap, get cheap I suppose

FAQ

Common Flying Toys questions

Answered from the same tracked data.