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Flippers

Fail

Buyers convert on only 0.6% of searches, so Flippers is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£35K/yr295K searches / yr
90-day growth
+36.0%search demand this quarter
Competition
26%top-5 click share · 17 brands · 44 sellers

Flapen Score

Flippers against its category

The dotted line is the Sports & Outdoors average. Past it, Flippers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flippers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flippers 295K times last year and spent an estimated £35K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
+36.0%
Conversion, latest week
0.6%
Market size, estimated
£35Ka year
Peak month
July1.9× the quietest month
Top search term
flippers42K searches a year

02 · Price

A sale here is worth £19.80.

Listings sell for £19.80 on average, from £9.87 to £44.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.80 that is £0 to £2K a year per listing.

Average price
£19.80inside the $15 to $100 sweet spot
Price range
£9.87–£44.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #24 within Water Sports. It carries 3,282 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
96%
Out of stock, average day
2.0%
Average rank
#24in Water Sports
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,282per listing
Listings tracked
70

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Flippers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£702£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

44

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

26%

Top 20: 60%

Open market

16%

  • CRESSI31%
  • CAPAS24%
  • MARU11%
  • MeYuxg7%
  • Azuunye7%
  • SEAC4%
  • Open — no brand owns it (11 brands, 16%)

Demand

Flippers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Flippers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flippers42K/yr
  • flippers adult27K/yr
  • swimming fins28K/yr
  • fins23K/yr
  • flippers kids16K/yr
  • swim fins20K/yr
  • kids flippers13K/yr
  • fins for swimming training17K/yr
  • diving fins12K/yr
  • swimming fins for adults15K/yr

Reviews and returns

What reviews say buyers love and hate about Flippers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+2.16

they were way too small

tight

as they are just too small

Quality-Overall15%−0.06

Poor quality fins

Trash

were expected better quality and durability

Strap/String Quality10%−0.11

the strap is no where near long enough for wetsuit booties

Durability10%−0.10

Fins that dont last

Ripped after 3 weeks

The seller wouldnt help said it was wear and tear, so obviously these fins dont last long

Comfort-Overall10%−0.04

My son said they felt really uncomfortable

Love

Size-Overall22%+2.16

Excellent fit

True to size

perfect fit for kids as per the size chart

Quality-Overall11%−0.06

Good quality little flippers

great quality

Product looks good

Value For Money10%−0.03

cheaper than going to local dive centre

Good value for money

a great price

Exercise/Sports Suitability7%−0.01

Use them for training and they are stiff enough to provide a good workout and alleviate any form issues arising from kicking to allow you to focus on stroke and positioning

Good training aid

Advertised Vs Actual Product7%−0.01

Exactly as expected

Did what they said on the label

Return

4.8% Return rate 93% Fixable by listing

Size-Overall88%▇▇██▇▇

they were way too small

tight

as they are just too small

Comfort-Overall1%▆▆▃▁▄█

My son said they felt really uncomfortable

Weight Heavy1%▁▅▄▅█▃
Advertised Vs Actual Product1%▁▇▄█▄▁
Grip1%█▅▄▁▄▁

FAQ

Common Flippers questions

Answered from the same tracked data.