Flippers
FailBuyers convert on only 0.6% of searches, so Flippers is a Fail.
- Flapen Score
- 47 / 100Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 5047
- Market size
- £35K/yr295K searches / yr
- 90-day growth
- +36.0%search demand this quarter
- Competition
- 26%top-5 click share · 17 brands · 44 sellers
Flapen Score
Flippers against its category
The dotted line is the Sports & Outdoors average. Past it, Flippers is stronger. Inside it, weaker.
Market
The Flippers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flippers 295K times last year and spent an estimated £35K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 295K
- Growth, 90 days vs prior 90
- +36.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £35Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- flippers42K searches a year
02 · Price
A sale here is worth £19.80.
Listings sell for £19.80 on average, from £9.87 to £44.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.80 that is £0 to £2K a year per listing.
- Average price
- £19.80inside the $15 to $100 sweet spot
- Price range
- £9.87–£44.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #24 within Water Sports. It carries 3,282 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 96%
- Out of stock, average day
- 2.0%
- Average rank
- #24in Water Sports
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,282per listing
- Listings tracked
- 70
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Flippers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CAPAS Snorkel Fins Swim Fins Travel Size Short Adjustable for Snorkeling Diving Adult Men Women Kids Open Heel Swimming Flippers (White Kids JR)
- Price
- £13.95
- Rating
- 4.3/5
- Reviews
- 10,170
- Age
- 4y ago

CAPAS Snorkel Fins Swim Fins Travel Size Short Adjustable for Snorkeling Diving Adult Men Women Kids Open Heel Swimming Flippers (Green Kids JR)
- Price
- £15.86
- Rating
- 4.3/5
- Reviews
- 10,170
- Age
- 9y ago

Maru Training Fins Blue/Lime UK 5/7 (EU 38/41) Short Silicone Swimming Fins for Adults & Juniors Swimming Flippers for Strength & Speed Comfortable Durable & Trusted by Coaches
- Price
- £23.37
- Rating
- 4.0/5
- Reviews
- 275
- Age
- 3y ago

CAPAS Snorkel Fins Swim Fins Travel Size Short Adjustable for Snorkeling Diving Adult Men Women Kids Open Heel Swimming Flippers (Black Kids JR)
- Price
- £14.88
- Rating
- 4.3/5
- Reviews
- 10,170
- Age
- 9y ago

CAPAS Snorkel Fins Swim Fins Travel Size Short Adjustable for Snorkeling Diving Adult Men Women Kids Open Heel Swimming Flippers (Purple Kids JR)
- Price
- £16.02
- Rating
- 4.3/5
- Reviews
- 10,170
- Age
- 9y ago
Trending
90-day click momentum
Seac Ala Full Foot Snorkeling Fins for Adults and Children
- Price
- £16.01
- Rating
- 4.3/5
- Reviews
- 1,188
- Age
- 9y ago

CRESSI Agua Short Fins Blue 5.5/6.5 (39/40 EU) - Self Adjusting Short Fins for Diving Apnea Snorkeling and Swimming Blue 5.5/6.5 (39/40 EU)
- Price
- £18.99
- Rating
- 4.6/5
- Reviews
- 4,885
- Age
- 11y ago

Cressi Light Swim Fins - 10-11 UK (Mens) Blue
- Price
- £21.91
- Rating
- 4.5/5
- Reviews
- 8,406
- Age
- 15y ago

Azuunye Kids Swim Fins Youth Short Blade Swimming Training Flippers Small
- Price
- £23.22
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 2y ago

Two Bare Feet Adjustable Diving Fins Swim Snorkel & Scuba Fins for Adults Full Foot Flippers with Easy Strap Ideal for Holidays Pool Sea & Water Sports (F70 Black L / XL (UK 9 - 13))
- Price
- £16.39
- Rating
- 4.3/5
- Reviews
- 172
- Age
- 14y ago
Newest
by launch date
Flippers Kids Swim Fins Comfortable Silicone Flippers for Swimming and Diving Suitable Size for Beginners Kids Adults (Green XXS(27-29))
- Price
- £11.12
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1y ago

Flippers Kids Swim Fins Comfortable Silicone Flippers for Swimming and Diving Suitable Size for Beginners Kids Adults (Red XXS(27-29))
- Price
- £11.20
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1y ago

Flippers Kids Swim Fins Comfortable Silicone Flippers for Swimming and Diving Suitable Size for Beginners Kids Adults (Lime Green XXS(27-29))
- Price
- £11.02
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1y ago

mizikuu Snorkel Swim Fins Full Foot Snorkeling With Adjustable Buckles Free Diving Fins for Lap Diving Pool Unisex Swim Snorkel (L-5 to 6.5 Blue)
- Price
- £13.24
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 2y ago

Azuunye Kids Swim Fins Youth Short Blade Swimming Training Flippers Small
- Price
- £23.22
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
44
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
26%
Top 20: 60%
Open market
16%
- CRESSI31%
- CAPAS24%
- MARU11%
- MeYuxg7%
- Azuunye7%
- SEAC4%
- Open — no brand owns it (11 brands, 16%)
Demand
Flippers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Search terms
Top Flippers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flippers42K/yr
- flippers adult27K/yr
- swimming fins28K/yr
- fins23K/yr
- flippers kids16K/yr
- swim fins20K/yr
- kids flippers13K/yr
- fins for swimming training17K/yr
- diving fins12K/yr
- swimming fins for adults15K/yr
Reviews and returns
What reviews say buyers love and hate about Flippers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they were way too small
tight
as they are just too small
Poor quality fins
Trash
were expected better quality and durability
the strap is no where near long enough for wetsuit booties
Fins that dont last
Ripped after 3 weeks
The seller wouldnt help said it was wear and tear, so obviously these fins dont last long
My son said they felt really uncomfortable
Love
Excellent fit
True to size
perfect fit for kids as per the size chart
Good quality little flippers
great quality
Product looks good
cheaper than going to local dive centre
Good value for money
a great price
Use them for training and they are stiff enough to provide a good workout and alleviate any form issues arising from kicking to allow you to focus on stroke and positioning
Good training aid
Exactly as expected
Did what they said on the label
Return
4.8% Return rate 93% Fixable by listing
they were way too small
tight
as they are just too small
My son said they felt really uncomfortable
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flippers questions
Answered from the same tracked data.









