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Flippers

Fail

Buyers convert on only 0.6% of searches, so Flippers is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£35K/yr295K searches / yr
90-day growth
+36.0%search demand this quarter
Competition
26%top-5 click share · 17 brands · 44 sellers

Flapen Score

Flippers against its category

The dotted line is the Sports & Outdoors average. Past it, Flippers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flippers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flippers 295K times last year and spent an estimated £35K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
+36.0%
Conversion, latest week
0.6%
Market size, estimated
£35Ka year
Peak month
July1.9× the quietest month
Top search term
flippers42K searches a year

02 · Price

A sale here is worth £19.80.

Listings sell for £19.80 on average, from £9.87 to £44.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.80 that is £0 to £2K a year per listing.

Average price
£19.80inside the $15 to $100 sweet spot
Price range
£9.87–£44.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #24 within Water Sports. It carries 3,282 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
96%
Out of stock, average day
2.0%
Average rank
#24in Water Sports
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,282per listing
Listings tracked
70

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Flippers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£702£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

44

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

26%

Top 20: 60%

Open market

16%

  • CRESSI31%
  • CAPAS24%
  • MARU11%
  • MeYuxg7%
  • Azuunye7%
  • SEAC4%
  • Open — no brand owns it (11 brands, 16%)

Demand

Flippers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Flippers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flippers42K/yr
  • flippers adult27K/yr
  • swimming fins28K/yr
  • fins23K/yr
  • flippers kids16K/yr
  • swim fins20K/yr
  • kids flippers13K/yr
  • fins for swimming training17K/yr
  • diving fins12K/yr
  • swimming fins for adults15K/yr

Reviews and returns

What reviews say buyers love and hate about Flippers

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
4.8%of orders come back
“they were way too small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Flippers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data