Fitbit Charge 2 Straps

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-8.9%

Conversion, latest week

6.5%

Market size, estimated

£22Ka year

Peak month

September1.6× the quietest month

Top search term

fitbit charge 2 strap25K searches a year

Listings sell for £5.73 on average, from £3.62 to £8.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £5.73 that is £573 to £1K a year per listing.

Average price

£5.73under the $15 to $100 sweet spot

Price range

£3.62–£8.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£573–£1K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #338 within Sports Technology. It carries 1,144 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

13.3%

Average rank

#338in Sports Technology

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,144per listing

Listings tracked

27

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months